Social Media Optimization( SMO)- Getting listed on the search engines using social media.
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Social media optimization tips to get search engines rankings using social media postings.
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Social Media Optimization( SMO)- Getting listed on the search engines using social media.
- 1. How Brands Squeeze To Top of Search Rankings Using Social Media Social Media Optimization (SMO)
- 2. Presented by Hillary Bressler CEO/Founder, .Com Marketing twitter: @hillarybressler email: bressler@commarketing.com web: www.commarketing.com slideshare: www.slideshare.net/hillarybressler
- 9. It’s About Getting on Google!
- 10. SMO = Social Media Optimization The distribution of social media posting and their ability to rise to the top of any related search query.
- 11. SEO SEO SEO Dominating your brand and having control of each posting is the true SEO + SMO = Amplified Rankings SEO SMO SMO SMO I dominate and control my “Personal brand”….that is easy, as there are only 3 “Hillary Bressler’s in the USA.
- 12. Search results with video thumbnails have a 41 % higher CTR than plain text results. RankAbove 2010
- 13. Consumers Have Choices We are NOT part of those Decisions Where We Are NOT Present - Brian Solis
- 15. SEO + SMO = Amplified Rankings in the traditional and social web
- 16. Target Corporation dominates their brand for a keyword that has many different meanings.
- 17. SMO Opportunities for Rankings • The pictures in Flickr • Videos on YouTube • Events in Upcoming or Plancast • Updates in Facebook • Bookmarks in Delicious • Votes in Digg • FourSquare check-ins • The docs in Scribd • Reviews in Yelp • Subject matter in Ning • Thoughts shared in a blog or blog comment
- 18. Is SMO like SEO? Yes…….. Tags, Descriptions, and keywords collectively contribute to the discoverability of social content.
- 19. SMO specifically is defined by the elements ingrained in each social Network. This is referred to as Metadata
- 20. Everything Starts With A Search
- 22. Descriptions
- 23. Tags/Keywords
- 24. Syndication
- 26. DESCRIPTIONS Descriptions further refine the context of the social object to entice visitors to view and hopefully circulate it
- 27. KEYWORDS Keywords are the terms that people use to find information in traditional, social and real-time search. The keywords used by customers and influencers are not necessarily what we think…
- 28. You can use extensive research with many analytic tools
- 29. You can use simple tools like Google Keyword Tool
- 30. Keywords/ Tags also improve the categorization and grouping/association of keywords in Twitter search…it’s called the #hashtag ( see #nowplaying)
- 31. Twitter Tip: The first 24 characters is what is picked up in the search engines…make them count!
- 32. LINKS As in SEO, links help fuel traffic and weight of social media postings. Links are measured in views, ratings, retweets, likes and favorites.
- 36. Enable One Click Social Sharing
- 37. Doing it right on Facebook….
- 38. Rock Star Of The Week
- 40. Check your public search settings for ability for search rankings. .
- 41. Doing it right on Twitter….
- 42. Good profile.
- 44. Doing it right on YouTube…..
- 46. Traffic going direct to referring website! Good!
- 47. Top ranking for “orlando” keyword, Good! Traffic going direct to YouTube, Bad
- 48. Cons of You Tube That Go Beyond SMO.
- 49. Pros of Serving Video on Your Site via 3rd Party.
- 52. Thank You! Discover Your Inner Strength Co-Authored By Ken Blanchard Brian Tracy and Stephan Covey and Hillary Bressler Presented By: Hillary Bressler CEO/Founder .Com Marketing 407-774-4606 ext. 203 bressler@commarekting.com