2. 30/01/20152
HR Account Management
Staff number: 199
Account Management &
Internal Communication
Staff number: 345
OD Internal Communication
Staff number: 622
As the scope of HR/ Organizational Development started to grow, Internal
Communication transferred from merely HR communication into Organization-wide
Communication
INTERNAL COMMUNICATION DEVELOPMENT HISTORY
2000
2003
2008
3. 30/01/20153
3 MAIN ROLES OF INTERNAL COMMUNICATIONS
Strategic
Communication
Employee
researches
Employer
Brand
promotion
4. 30/01/20154
STRATEGIC COMMUNICATION & RELATIONS TO
ORGANIZATIONAL DEVELOPMENT
Strategic Planning
Workshop
Targets
deployment
Performance
Appraisal
Division targets,
prioritized projects
Strategy Planning & Performance Management timeline
Performance
reviews
Strategic Communication Agenda:
Directions,
Key priorities &
company goals
Year end results
Targets and projects
implementation status,
main achievements
6. 30/01/20156
STRATEGIC COMMUNICATION BENEFITS
• Employees know company vision and business goals
• See direct alignment between their individual targets & company goals
• Show high commitment in going extra mile to achieve desired business
results
and finally
• ARE ENGAGED
WHAT ARE WE ABLE TO GAIN?
7. 30/01/20157
3 MAIN ROLES OF INTERNAL COMMUNICATIONS
Strategic
Communication
Employee
researches
Employer
Brand
promotion
10. 30/01/201510
7%
32%
61%
Formal Media Infrastructure Leadership
• WHAT REALLY CHANGE
EMPLOYEE BEHAVIOR?
What we do:
Coordination meetings
Time-out sessions
Cross-functional networking
Team-briefings
• Employees are 9 times more likely
to support change if they hear it from
line manager compared to company
newsletters
- TJ Larkin Communicating Big Change
Source: Towers Perin & Tom Lee
CORPORATE CULTURE
11. 30/01/201511
• Involve: • Recognize:
5 & 10 years working
employees awarding
• Enjoy together:
New Year staff event
Department dinners
Employee Performances
EMPLOYEE ENGAGEMENT
Football
• Build Communities:
Forum in Intranet
Message box
12. 30/01/201512
3 MAIN ROLES OF INTERNAL COMMUNICATIONS
Strategic
Communication
Employee
researches
Employer
Brand
promotion
15. 30/01/201515
Employees attribute their loyalty not to money, but to two other factors:
- feeling that they belong
- feeling that they are part of a mission bigger than their jobs