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Selling the Dream

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From Garage Technology resource section www.garage.com Guy Kawasaki's Lecture Series

TechnologieDesign
1  sur  11
Selling the Dream Guy Kawasaki CEO, Garage Technology Ventures
Selling the Dream 1 Create a cause
Selling the Dream 2 Look for agnostics, not atheists
Selling the Dream 3 Localize the pain
Selling the Dream 4 Let people test drive your cause
Selling the Dream 5 Provide a safe first step
Selling the Dream 6 Let a thousand flowers bloom
Selling the Dream 7 Fix for who’s buying
Selling the Dream 8 Ignore pedegrees (sic)
Selling the Dream 9 Make them feel part of your team
Selling the Dream 10 Remember your friends

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Selling the Dream