This is the slide deck used by James Barlow at NCIIA's VentureLab UT Austin, a 5-day venture acceleration workshop for 16 social ventures throughout the U.S. For more on the workshop, visit: http://www.invention2venture.org/venturelabaustin/ For more on James Barlow, visit: http://nciia.org/people For more on NCIIA: http://www.nciia.org

1. Social
Innova+on
Bootcamp
-­‐
UT
January
12th
–
16th
2012

2. SIBC/VentureLab
• 2-­‐way
street
• Enhanced
explora+on
• Ah-­‐ha
Board
• WTF?!
Board
• Test
and
judge
purely
by
results
• Be
on
+me
• Help
wherever
you
can
©
C
James
Barlow
2010

3. ©
C
James
Barlow
2010

4. SIBC/VentureLab
• Human
Opera+ng
system
1.0
• Evolving
winning
strategies
– Innova+ve
thinking
– Maintaining
flexibility
– Strategy
– 360
degree
thinking
• Understanding
problems
and
– Building
commercial
impact
momentum
– Solving
the
right
parts
of
the
• Ac+on
plan
problem
– Delivering
value
where
it’s
– Next
steps
needed
– Cri+cal
success
factors
• Strategy
Mapping
• Presen+ng
with
impact
– Rapid
prototyping
of
new
ideas
– Communica+ng
the
value
– Applying
design
thinking
to
proposi+on
strategy
– Sales

6. Comfort
Zone
©
C
James
Barlow
2010

7. Stretch
Zone
Comfort
Zone
©
C
James
Barlow
2010

8. Panic
Zone
Stretch
Zone
Comfort
Zone
©
C
James
Barlow
2010

9. Panic
Zone
Comfort
Zone
©
C
James
Barlow
2010

10. Panic
Zone
Stretch
Zone
Comfort
Zone
©
C
James
Barlow
2010

11. Stretch
Zone
Comfort
Zone
©
C
James
Barlow
2010

12. ©
C
James
Barlow
2010

13. ©
C
James
Barlow
2010

14. ©
C
James
Barlow
2010

15. ©
C
James
Barlow
2010

16. ©
C
James
Barlow
2010

17. ©
C
James
Barlow
2010

18. ©
C
James
Barlow
2010

19. ©
C
James
Barlow
2010

20. ©
C
James
Barlow
2010

21. Visual Notes
©
C
James
Barlow
2010

22. Back
of
the
Napkin
©
C
James
Barlow
2010

23. Apples,
apples
everywhere
• Apple
• Apple
pie
• Apple
tree
• Instruc+ons
for
Apple
Pie
• Orchard
• Details
of
inside
an
apple
• Texture
and
detail
• Compare
it
to
other
fruits
• Nutri+ous/good
for
you
• Apple
life
cycle

24. Customer
Value
Product/
Situa+on
service
©
C
James
Barlow
2010

25. Customer
Value
Product/
Situa+on
service
©
C
James
Barlow
2010

26. Customer
Value
Product/
Situa+on
service
©
C
James
Barlow
2010

27. Customer
Value
Product/
Situa+on
service
©
C
James
Barlow
2010

28. Customer
Value
Product/
Situa+on
service
©
C
James
Barlow
2010

29. ©
C
James
Barlow
2010

30. ©
C
James
Barlow
2010

31. Framing
the
problem
What
is
the
What
is
the
best
way
to
best
way
to
improve
this
catch
mice?
mousetrap?
©
C
James
Barlow
2010

32. Value
Proposi+ons
• New
needs
• Brand
• Performance/efficiency
• Price
• Customiza+on
• Cost
reduc+on
• Gebng
the
job
done
• Risk
reduc+on
• Design
• Accessibility
• Convenience

33. Customer
Value
Product/
Situa+on
service
©
C
James
Barlow
2010

34. Customer
Value
Product/
Situa+on
service
©
C
James
Barlow
2010

35. Customer
Value
Product/
Situa+on
service
©
C
James
Barlow
2010

36. Customer
Value
Product/
Situa+on
service
©
C
James
Barlow
2010

37. What
is
the
most
simple
way
of
looking
at
this?

38. What
is
the
most
simple
What
is
the
way
of
looking
at
this?
desired
end
goal?

39. What
is
the
most
simple
What
is
the
way
of
looking
at
this?
desired
end
goal?
What
can
it
be
compared
to?

40. What
is
the
most
simple
What
is
the
way
of
looking
at
this?
desired
end
goal?
What
can
it
be
compared
to?
What
is
the
current
process?

41. What
is
the
most
simple
What
is
the
way
of
looking
at
this?
desired
end
goal?
What
can
it
be
compared
to?
What
is
the
current
process?
What
is
changeable?

42. What
is
the
most
simple
What
is
the
way
of
looking
at
this?
desired
end
goal?
What
can
it
be
compared
to?
What
is
the
current
process?
What
is
changeable?
What
cannot
be
changed?

43. What
is
the
most
simple
What
is
the
way
of
looking
at
this?
desired
end
goal?
What
can
it
be
compared
to?
What
is
the
current
process?
What
is
changeable?
What
cannot
be
changed?

46. Value
Customer

47. Product
Customer

48. Service
Customer

49. Ac+vi+es
Resources
Value
Customer
Payment

50. Umbrellas
Supplier
Storage
Inventory
Machine
Customer
Umbrellas
Retailer

51. Umbrellas
Vehicle
Maintenance
Supplier
Re-­‐fill
Storage
Inventory
Machine
Customer
Umbrellas
Retailer

52. ©
C
James
Barlow
2010

53. People
Ac+vi+es
Resources
Products/
services
People
Places
Resources
Products/
People
Places
Resources
Products/
services
People
Places
Resources
Products/
services
People
Places
Resources
Products/
services
People
Places
Resources
services
Products/
People
Acitvi+es
Resources
services
Products/
services
People
Ac+vi+es
Resources
Products/
services
©
C
James
Barlow
2010

54. The
problem
is……
• What
is/are
the
issue(s)
• Who
does
it
affect?
• How
does
it
affect
them?
• Who
else
is
affects
directly/indirectly?
• What
are
the
causes?
©
C
James
Barlow
2010

55. Customer
Value
Product/
Situa+on
service
©
C
James
Barlow
2010

56. Customer
Value
Product/
Situa+on
service
©
C
James
Barlow
2010

57. Customer
Value
Product/
Situa+on
service
©
C
James
Barlow
2010

58. ©
C
James
Barlow
2010

59. ©
C
James
Barlow
2010

60. 1
Million
¼”
diameter
steel
ball
bearing
balls
©
C
James
Barlow
2010

61. Idea
Genera+on
Rules
• Quan+ty
Vs
Quality
• No
bad
Ideas
• One
idea
per
post-­‐it
• Call
it
out
as
you
put
it
on
the
table
• Use
the
ideas
of
others
as
crea+ve
s+mulus
©
C
James
Barlow
2010

62. 1
Million
¼”
diameter
steel
ball
bearing
balls
©
C
James
Barlow
2010

63. CORRECTLY
join
together
as
many
pieces
of
the
puzzles
as
you
can
in
the
+me
given.
©
C
James
Barlow
2010

64. ©
C
James
Barlow
2010

65. ©
C
James
Barlow
2010

66. ©
C
James
Barlow
2010

67. ©
C
James
Barlow
2010

68. Business
Model
Process
Innova+on
Product
Posi+oning
©
C
James
Barlow
2010

70. Bicycles
Vehicle
Maintenance
Supplier
Stock
mgmt
Vending
Storage
Bicycles
points
Customer

71. Bicycles
Vehicle
Maintenance
Supplier
Stock
mgmt
Vending
Storage
Bicycles
points
Customer
Per
Use
Rental
period
Monthly

72. Bicycles
Vehicle
Maintenance
Supplier
Stock
mgmt
Vending
Storage
Bicycles
points
Customer
Per
Use
Rental
period
Adver+zing
Monthly

80. Total
Cost
-­‐
$1.10
©
C
James
Barlow
2010

81. Bat
costs
$1
more
than
the
ball
©
C
James
Barlow
2010

82. How
much
does
the
ball
cost?
©
C
James
Barlow
2010

83. ©
C
James
Barlow
2010

86. Umbrellas
Vehicle
Maintenance
Supplier
Re-­‐fill
Storage
Inventory
Machine
Customer
Umbrellas
Retailer
Loca+on

88. Dirty
Water
Villager

89. Home
Filtra+on
Dirty
Carbon
Water
Filter
Unit
Carbon
Filters
Clean
Water
Villager

90. Home
Filtra+on
Dirty
$24
Carbon
Water
Filter
Unit
3-­‐6
$8
months
Carbon
Filters
Clean
Water
53%
<
Rs
2000/month
Villager

91. Home
Filtra+on
Dirty
Carbon
Water
Filter
Unit
Electricity
Carbon
Filters
Land
Quality
Assurance
Clean
(QA)
Water
Village
Filtra+on
Clean
12L
development
commiqee
plant
Water
Container
Villager
Maintenance
Operators
and
staff
x
5
Op+onal
Delivery

92. Home
Filtra+on
Dirty
Carbon
Water
Filter
Unit
Electricity
Carbon
Filters
Every
2
Land
Quality
weeks
Assurance
Clean
(QA)
Water
Covers
2-­‐3
b/e
@500/day
$15k
Villages
@Rs1.5
Village
Filtra+on
Clean
12L
development
commiqee
plant
Water
Container
Villager
Maintenance
Operators
and
staff
x
5
Op+onal
Delivery

93. Home
Filtra+on
Dirty
$24
Carbon
Water
Filter
Unit
3-­‐6
Electricity
$8
months
Carbon
Filters
Every
2
Land
Quality
weeks
Assurance
Clean
(QA)
Water
Covers
2-­‐3
b/e
@500/day
$15k
Villages
@Rs1.5
Village
Filtra+on
Clean
12L
53%
<
development
Rs
2000/month
commiqee
plant
Water
Container
Villager
Maintenance
Operators
and
staff
x
5
Op+onal
Delivery

95. ©
C
James
Barlow
2010

96. ©
C
James
Barlow
2010

97. ©
C
James
Barlow
2010

98. Radical
Business
as
usual
Business
as
usual
Problem
Business
as
usual
Different
Different
©
C
James
Barlow
2010

99. Delivering
Value
• How
do
we
raise
awareness
about
our
product(s)
and/or
service(s)?
• How
do
we
help
customers
evaluate
our
Value
Proposi+on?
• How
do
we
allow
customers
to
purchase?
• How
specifically
do
we
deliver
the
Value
Proposi+on
to
customers
(and
end
user
if
different)?
• How
do
we
provide
post-­‐purchase
customer
support?
©
C
James
Barlow
2010

100. Which
means
that…
F1
B1
B2
B3
©
C
James
Barlow
2010

101. F1
B1
F2
B2
F3
B3
F4
B4
©
C
James
Barlow
2010

102. N1
N2
N3
N4
©
C
James
Barlow
2010

103. Their
assump+ons
Their
Their
conven+ons
beliefs
A
different
perspec+ve
Their
Their
expecta+ons
experiences
©
C
James
Barlow
2010

104. F1
B1
N1
F2
B2
N2
F3
B3
N3
F4
B4
N4
©
C
James
Barlow
2010

105. B1
N1
B2
N2
B3
N3
B4
N4
©
C
James
Barlow
2010

106. Are
you
sibng
comfortably….
©
C
James
Barlow
2010

107. The
Magic
Number…..
• What
are
the
THREE
key
messages
you
want
to
communicate?
• How
can
you
communicate
these
THREE
things
most
effec+vely?
• How
would
you
show
this
on
a
slide?
©
C
James
Barlow
2010

108. ©
C
James
Barlow
2010

109. Wordsmithing
tools
• Ar+culate
the
core
of
the
• Enrich
the
story
with
idea,
simply
and
elegantly
sensory
informa+on
• Surprises
create
a
hook
of
• Help
people
feel
interest
something,
to
empathise
• Find/open
a
knowledge
with
the
situa+on
gap
• Take
people
on
a
journey
• Violate
expecta+ons
that
they
can
associate
• Derail
habitual
trains
of
with
thought
• Unless
you
have
obvious
• Paint
clear
pictures
authority,
your
ideas
need
to
carry
their
own
• Use
human
ac+ons
as
a
credibility
narra+ve

110. Idea
Idea
Idea
Idea
Idea
Idea
Core
Idea
Idea
theme
Idea
Idea
Idea
Idea
Idea
Idea
©
C
James
Barlow
2010

111. ©
C
James
Barlow
2010

112. ©
C
James
Barlow
2010

113. ©
C
James
Barlow
2010

114. Wordsmithing
tools
• Ar+culate
the
core
of
the
• Enrich
the
story
with
idea,
simply
and
elegantly
sensory
informa+on
• Surprises
create
a
hook
of
• Help
people
feel
interest
something,
to
empathise
• Find/open
a
knowledge
with
the
situa+on
gap
• Take
people
on
a
journey
• Violate
expecta+ons
that
they
can
associate
• Derail
habitual
trains
of
with
thought
• Unless
you
have
obvious
• Paint
clear
pictures
authority,
your
ideas
need
to
carry
their
own
• Use
human
ac+ons
as
a
credibility
narra+ve

115. The
problem
is……
• Facts
– Are
they
REALLY?
– What
is
the
source?
– How
can
you
validate
them?
• Opinions
– Who
gave
them?
– How
well
qualified
are
they
to
give
them?
– What
counter-­‐opinions
are
out
there?
• Guesses
– Call
‘em
out!
– What
is
the
basis
for
guess?
– What
logic
or
assump+ons
have
you
made?
– What
is
the
margin
for
error?
©
C
James
Barlow
2010

116. 13
“mission
cri+cal”
things
• What
HAS
to
happen?
• Who
can
help?
• How
can
they
help?
• Who
do
you
need
to
speak
to?
• What
specifically
does
this
help
you
to
achieve?
• How
does
this
help
you
build
commercial
momentum?
©
C
James
Barlow
2010