This session with demonstrate how to launch an effective search (paid search) campaign in a new territory. By May the Danish market is due to be fully regulated providing the perfect case study of how to launch an effective campaign in this territory from both an operator and affiliate perspective. Our expert speakers from top search agency, Latitude and search monolith, Google will present key takeaways and processes that need to be followed from an account set up, launch and market size perspective. Attend this session to get all the tools you need to prepare for the Spanish licensing decision which is also expected summer 2012.

1. Online Gambling Market
- Denmark
1 Google confidential

2. Danes Love Online Gambling
Percentage of the population who Gamble Online
Source: Dansk Statistik (2010)
2 Google confidential

3. Danes Love Online Gambling
Percentage of the population gambling online (by age)
Percentage of the population gambling online (by gender)
Source: Dansk Statistik (2010)
3 Google confidential

4. 6 “Clusters”
Poker
Betting
Lotto & Lotteri
Bingo Casino
4 Google confidential

5. 5 “Clusters”
5 Google confidential

6. 5 “Clusters”
+173 %
6 Google confidential

7. Betting
+381%
+42% YoY
7 Google confidential

8. Casino
+37% YoY
8 Google confidential

9. Poker
- 47%
+2% YoY
9 Google confidential

10. Gambling – Mobile Queries
+340% YoY
+247%
10 Google confidential

11. Lessons from Launch
11 Google confidential

12. 12 Google confidential

13. 13 Google confidential

14. 14 Google confidential

15. Opportunities for Affiliates in UK
15 Google confidential

16. Google Display Network
16 Google confidential

17. YouTube
17 Google confidential

18. Search
18 Google confidential

19. Search
19 Google confidential

20. Mobile Search
20 Google confidential

21. Remarketing via Invite Media
Acquisition Channel
• Acquisition Source
• Event / Product of Interest
Targeted Display
• Remarket • Tags
display deployed
campaign • Website
• Per • Registration
impression Forms
real time
bidding
Website
• Highly
segmented lists
Cookie Lists
21
21 Google confidential

22. Optimisation Red or Black?
22 Google confidential

23. Round 1 – RED OR BLACK?
+439%
23 Google confidential

24. Round 2 – RED OR BLACK?
24 Google confidential

25. Round 3 – RED OR BLACK?
+6.3%
25 Google confidential

26. Round 4 – RED OR BLACK?
26 Google confidential

27. Round 5 – RED OR BLACK?
+99%
27 Google confidential

28. Round 6 – RED OR BLACK?
+28%
28 Google confidential

29. Round 7 – RED OR BLACK?
+74%
29 Google confidential

30. Round 8 – RED OR BLACK?
+25%
30 Google confidential

31. Round 9 – RED OR BLACK?
+33%
31 Google confidential

32. Round 10 – RED OR BLACK?
+124%
32 Google confidential

33. Questions
33 Google confidential

34. Questions
34 Google confidential