2. HONDA RESEARCH METHODOLOGY
• Objective: To understand the
effectiveness of online video on ad
recall.
• Tactic: Video survey,
2.000 respondents
3. METHODOLOGY – AD RECALL
• Methodology: We ran Honda Civic Sedan online video ads on Coolshark and
Izlesene networks. With a post survey, we have asked “Have you seen a Honda
Civic Sedan ad on internet recently?”.
• Period: 1, 3, 5, 7 &14 days
• Response: We ran the survey until we have reached unique 400 respondents for
each period with a total of unique 2.000 respondents.
1 day after (400 users)
Cookie 3 days after (400 users)
2.000 5 days after (400 users)
users 7 days after (400 users)
14 days after (400 users)
4. RESULTS
80%
70% 67%
59% 56%
60% 56%
50% 50%
50% 46% 44%
41%
40% 33% Yes
30% No
20%
10%
0%
1 day 3 day 5 day 7 day 14 day
59% the respondents remembered the ad after 1 day.
Even after 2 weeks, 33% of the respondents remembered the video ad.