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OVERVIEW
This is an intensive course to enable you to break out of your comfort zones & think creatively so that
you generate more choices in at work for innovation and new breakthroughs. Prepare the face
challenges and the pressure throughout the training room in preparation for the competitive business
environment. Once you can face the pressure in the training room you are ready to tackle any
obstacles, challenges & stress in the real world.
The tools that you will be taught in this training program can help you to become more creative, think
laterally and generate more desirable solutions. This training focuses on 3 main models - CREATIVITY,
LATERAL THINKING & PROBLEM SOLVING.

They are designed to help you devise creative & imaginative solutions to problems & help you to spot
opportunities that you might otherwise miss. Many of the techniques we introduce here have been
used by great thinkers to drive their creativity, innovativeness & problem solving abilities.

LEARNING OUTCOMES
 This program provides you with the opportunity to practice techniques taught:

       Now you can acquire skills & techniques to produce creative & innovative ideas
       How you can eliminate all 10 barriers & blocks to creativity
       Stepping out of your normal set pattern`s of thinking
       Learn to be more proactive, effective and results oriented
       Get out of comfort zone, take initiative and be more flexible when handling situations at the
        workplace
        Practice the “challenge” technique to make improvements or to change things for greater
        productivity and better results
       Harvest the results of your creative thinking in order to increase the output
       Understand systematic techniques for critical thinking and identify root causes & rational making
        decisions techniques
       Generate more revenue through applying your creativity to make the output practical, easy to
        implement, profitable and valuable.

SUITABLE FOR

 Production Planner, Technical Production Personnel, Engineers, Sales coordinators, and anyone who needs
 to creatively find ways to solve their day-to-day work problems fast, accurate and effective.

                                   THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
           Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
                                      Tel: +603-8075 9056       |     Fax: +603-8070 4164
                           Email: info@itrainingexpert.com         Website: www.iTrainingExpert.com
COURSE OUTLINE

METHODOLOGY

COURSE LEADER

FEEDBACK FROM PAST PARTICIPANTS

INVESTMENT
INDIVIDUAL: RM 1790.00 per delegate
GROUP SPECIAL: RM 1690.00 per delegate for a minimum of 3 participants register together.

(Fee inclusive of refreshment and Lunch, Course Manual & Materials, Welcome pack,
Certificate of Achievement, post course evaluation)

REGISTRATION
Download Registration from www.iTrainingExpert.com /Registration
Registration Online: www.iTrainingExpert.com /Registration
This Training Programme is SBL Claimable *Subject to PSMB conditions.

        We Are An Approved Training Provider (Serial No: 2059) Under SBL Scheme With
        Pembangunan Sumber Manusia Berhad (PSMB/HRDF)

      All registrations MUST be accompanied with PAYMENT 14 days after the issuance of
       invoice to the event.
     Completed registration form with CHEQUES should be made in favor of "THE
       ENGLISH EXPERT PUBLISHING AND TRAINING" and bank in to
Maybank Account No: 5128 5700 6541. Email or fax the pay-in slip to us at
info@itrainingexpert.com or fax: +603- 8070 4164.




 WHO SHOULD ATTEND

 COURSE OUTLINE FOR DAY 1

 CREATIVE PROBLEM SOLVING PROCESS (CPS)

      Recognition: What is it? (storing & retrieving)
      Concepts: Putting things into groups (recognizing & linking - springboard for new ideas)
      Possibilities: What could it be? (put forward a possibility when we cannot see clearly)
      Judgment: Does this match? (operation of human thinking - matching & fitting)
      Analysis: What are the parts? (break down complicated situations into smaller sections)

                                  THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
          Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
                                     Tel: +603-8075 9056       |     Fax: +603-8070 4164
                          Email: info@itrainingexpert.com         Website: www.iTrainingExpert.com
    Comparison & Choice: What is different & what is the same
      Analyzing The Environment & Recognizing & Identifying A Problem Or Opportunity
      Generating Alternatives, Implementing The Solutions & Controlling The Results
      Incorporating CPS Techniques & Design A Way Forward

TECHNIQUES FOR IDENTIFYING PROBLEMS

Why-Why Diagram

This technique helps problem solvers explore many more possible causes & relate them to the overall
problem rather than focusing on a single narrow cause. The why-why diagrams leads to a more thorough
analysis

Picture Stimulation

Drawing pictures seem to aid the creative process as it activates your creative right brain. This technique
aims to provide ideas for brainstorming a problem from the viewing of one or more pictures. Excellent for
getting to new ideas that wouldn’t be spawned by your normal idea generation processes

What Patterns Exist?

Look at the available information. Do you see any patterns or relationships, causal or otherwise? Draw a
diagram showing the interconnections among the facts you have uncovered

INDIVIDUAL TECHNIQUES FOR GENERATING ALTERNATIVES

Brainstorming Techniques - Different Points of Views

Generating many radical & useful ideas. Brainstorming is a useful & popular tool that you can use to develop
highly creative solutions to a problem

Attribute Listing

List all the attributes or qualities of a problem or object (or service or process or product). Then
systematically analyze each attribute or group of attributes & attempt to change it in as many ways as
possible




SCAMPER

SCAMPER is a checklist that helps you to think of changes you can make to an existing product to create a
new one. You can use these changes either as direct suggestions or as starting points for lateral thinking.

Morphological Analysis



                                  THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
          Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
                                     Tel: +603-8075 9056       |     Fax: +603-8070 4164
                          Email: info@itrainingexpert.com         Website: www.iTrainingExpert.com
It involves a matrix on a two-dimensional axis, the vertical axis might list particular characteristics,
adjectives, adverbs, prepositions etc. On the horizontal axis would appear another set of objectives,
characteristics, factors, adjectives, adverbs, verbs & so on.

The purpose of the analysis is to force one set of characteristics & words against another to create new
ideas, not unlike what occurs with SCAMPER. The advantage of morphological analysis is that numerous
ideas can be generated in a short period.

Rich Picture

Rich pictures (situation summaries) are used to depict complicated situations. They are an attempt to
encapsulate the real situation through a no- holds-barred, cartoon representation of all the ideas covered
already layout, connections, relationships, influences, cause-and-effect,

Individual Exercise: Select Your Technique - Analysis, Evaluation & Presentation

EVALUATING CHOICES, CHOOSING AMONG ALTERNATIVES (DECISION MAKING) & IMPLEMENTING THE
SOLUTIONS

         Analyze & create solutions to difficult situations
         Underlying factors for making sound decisions
         2 techniques to consider when making decision
         Action plan, contingency plan & follow up
         6 Techniques: Cost-Benefit analysis, Grid Analysis, Decision Tree, DOT Voting

HOW-HOW Diagram, Be A Warrior In Selling Your Ideas

COURSE OUTLINE FOR DAY 2

WHY CREATIVITY & INNOVATION? LIGHT AT THE END OF THE TUNNEL!

         What is creative thinking
         Why creative thinking?
         Why innovation?
         What is innovation?

HOW TO BE MORE CREATIVE
  Essential ingredients of innovation & creativity
  Discover the 12 barriers to creativity - learning how to overcome them
  Using right brain activities such as pictures, music, movement
  Visualization, pictures & music to tap into the creative right brain
  Experiential Activity: Visualization & Creative Music Session

CREATIVITY PROCESS, APPLICATION & ACTIVITIES

Idea Generating Questions to Spur the Imagination

The key to spurring the imagination is to learn to think both fluidly - generating a quantity of ideas flexibly -
generating unconventional ideas

                                   THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
           Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
                                      Tel: +603-8075 9056       |     Fax: +603-8070 4164
                           Email: info@itrainingexpert.com         Website: www.iTrainingExpert.com
Steps Towards Stimulating A Creative Environment
 Creating an environment in which creativity can flourish
 Giving people the freedom to create things

 Steps to Develop Creative Thinking Skills

 Starting from Step 1: “Is there a Better Way?” to Step 8: “Helicopter Skills”

 Ready To Use Creative Platforms: Challenge Assumption, Questioning, Provocation, Reversal/ Opposite
 Thinking, Absence Thinking, Fantasy/Visioning, Visualization

 Interesting & stimulating activities to stimulate your creativity. Awaken the immense creativity in you. After
 you have removed the barriers to creativity & understand the various creativity tools, you are ready to apply
 your own creativity. Here, you will work on the challenges in your own organization. Bring your work
 problems or marketing/ business /office projects with you, you are going to produce actual creative ideas
 you can use back in your office.

 THE CREATIVE GAME

 A learning game that is fun & specially designed to bring out the following qualities & expertise in you:

          Creativity, brainstorming & problem solving skills
          Lateral thinking - thinking outside the box
          Innovation & innovativeness
          Conducting market research & being a market leader
          Determining what the customer wants

 Debriefing & Time Out: Lessons Learnt that Can be Applied Back at Work

  WHY LATERAL THINKING?

          Vertical vs lateral thinking
          Techniques that can be used
          Looking at problems from various angles
          Applications at the workplace

 Put Into Practice: Master These 3 Key Techniques Well

  TRAINER PROFILE


PHILIP TAN

Qualifications:
                       Bachelor of Laws (Hons), University of Wolverhampton, UK
                       Diploma in International Advertising (Dip.IAA, New York)
                       Cert.Ed (TESOL), Pantai Valley Teachers’ College, Kuala Lumpur
                       Master in Business Administration , University of Hull, UK
                       Higher Group Diploma in Public Relations, Sales Management, Marketing and Advertising




                                          THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
                  Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
                                             Tel: +603-8075 9056       |     Fax: +603-8070 4164
                                  Email: info@itrainingexpert.com         Website: www.iTrainingExpert.com
Philip comes with 30 years of both public and corporate work experience. He is a management and soft
skills guru, international public speaker, corporate trainer and motivator. He speaks on Ethics, Corporate
Governance, CSR and core leadership and management areas.

Philip has both academia and industry experience from a diverse range of career paths that include holding
senior positions in tertiary education, dotcom, advertising, marketing and hospitality training. In his dynamic
career route, he has held portfolios of dean, vice president and chief executive officer of an international
professional organisation championing corporate governance. He was also a Senior Examiner for the
Chartered Institute of Marketing, UK (CIM). Philip continues to share his experience in academia by
supervising post-graduates candidates of the University of East London (UEL) in their masters dissertations.

Philip has trained hundreds of representatives from governmental ministry and large
organisations that include:

              Ministry of Gas and Energy, Tanzania                               TEXCHEM
              Premium Nutrients Bhd                                              Education Ventures Sdn Bhd
              Jebsen and Jessen                                                  Prudential Insurance
              SIEMENS                                                            LENO Marketing
              IOI Berhad                                                         Johor Port Bhd
              Regency Specialist Hospital                                        Malaysia Airports Berhad,
              Corus Hotel Group                                                  Oman Tel
              Cadbury                                                            SABIC, Saudi Arabia
              Ministry of Education, Malaysia                                    GDeX
              Antah Schindler                                                    Bank Negara Malaysia
              Shangri-La Hotel Group                                             Machine Knives Sdn Bhd
              Megasteel Sdn Bhd                                                  KL Convention Centre
              National Gross Happiness Commission, Kingdom of                    Hawley and Hazel
              Bhutan                                                             (The Darlie Company)
              Kulicke & Soffa Technology,                                        Dell Global Business Centre
              Fuji Xerox Asia Pacific Pte Ltd,                                   Sime Darby Lockton Insurance Brokers Sdn Bhd
              Amanah Raya Berhad                                                 Sunway Lagoon Sdn Bhd
              MISUMI MALAYSIA Sdn Bhd                                            Rotork Actuation Sdn Bhd
              Mesiniaga Berhad                                                   Cagamas,
              SIRIM QAS International Berhad                                     SIRIM Berhad
              CCM                                                                PT.OYL SENTRA MANUFACTURING, Indonesia

Among his participants, Philip is known for his applicable and job-related content that is delivered in a vibrant
pace. He is able to combine soft skills concepts with real life requirements for those on the job. When he is
not on the public speaking or corporate training circuit, Philip consults on business performance, strategic
management and corporate law.




                                    THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
            Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
                                       Tel: +603-8075 9056       |     Fax: +603-8070 4164
                            Email: info@itrainingexpert.com         Website: www.iTrainingExpert.com
INVESTMENT (PUBLIC PROGRAM)

INDIVIDUAL FEE: RM 1790.00 per delegate

Group Registration: RM 1690.00 per delegate for a minimum of 3 participants register together.

(Fee inclusive of Buffet Lunch, Refreshment, Training Materials, Bonuses and Free Resources as promised,
Certificate of Achievement)

REGISTRATION

PROGRAMS ARE CLAIMABLE UNDER SBL SCHEME

Download Registration from www.iTrainingExpert.com /Registration

Registration Online: www.iTrainingExpert.com /Registration

Call to Register: +603 8075 9056

PAYMENT ARRANGEMENT

• All registrations MUST be accompanied with PAYMENT within 10 days from invoice date and prior to the
event.

• Completed registration form with CHEQUES should be made in favor of "THE ENGLISH EXPERT
PUBLISHING AND TRAINING" and bank in to Maybank Account No: 5128 5700 6541. Email or fax the pay-in
slip to us at info@itrainingexpert.com or fax: +603- 8070 4164.




                                    THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
            Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
                                       Tel: +603-8075 9056       |     Fax: +603-8070 4164
                            Email: info@itrainingexpert.com         Website: www.iTrainingExpert.com
REGISTRATION FORM
                            TRAINING REGISTRATION FORM (PUBLIC PROGRAM)

Upon submission of this registration form, you undertake the Registration Policies and have read
and understood the terms and regulations.
Registration date: ________________________________________________________
Training Programme Title: _________________________________________________
Training Programme Date: _________________________________________________
Fee per pax (RM): ___________________________Total (RM) ____________________
Meal preference:                   Vegetarian             Normal



 No              Participants Name                         Designation               Contact No                 Email
                                                                                    (Handphone)
 1
 2
 3
Company Name: _________________________________________________________
Address: ________________________________________________________________
________________________________________________________________________
Telephone : _________________ Fax : _____________________
E-mail       : ____________________________________________


Contact Person
Name : ________________________________ Designation : _____________________
Telephone : _________________________ Fax : ____________________________
Mobile:_____________________ Email: _____________________________________


________________________________
         Authorised Signature                                            Company Stamp

                                                  Terms and Condition:
    1.   Quotation and Invoice will be issued for your payment. Please make cheque payable to: THE ENGLISH EXPERT
         PUBLISHING AND TRAINING. Bank into Maybank Account 5128 5700 6541. Email or fax the payment slip
         back to us for confirmation.
    2.   We reserve the right to change the date or venue, and to cancel the training program should circumstances
         beyond our control arise. We shall inform participants of the changes.
    3.   The course offered is SBL claimable under HRDF.
    4.   By submitting the registration form, you have fully read and understand the policy stated.
         PLEASE FAX THIS FORM TO +603-8070 4164 or email to info@itrainingexpert.com
                       For enquiry, please contact us at +603 8075 9056



                                     THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
             Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
                                        Tel: +603-8075 9056       |     Fax: +603-8070 4164
                             Email: info@itrainingexpert.com         Website: www.iTrainingExpert.com
CANCELLATION OF REGISTRATION POLICY


Should you wish to cancel your registration, a request should be sent to info@itrainingexpert.com stating
your name, organization, contact details (postal and email address, telephone and fax numbers), and your
registration reference number.

       All cancellations will incur a 10 per cent administration fee
       Cancellations made less than seven working days before the training event will not be eligible for a
        refund.
       For cancellation in writing (letter/email) in more than 14 days prior to the training we will prepare
        a full refund.
       If you cannot attend an event, you can nominate a substitute at any time without payment of an
        administration fee.

PROGRAM POLICY

Please note that consultant and topics are confirmed at the time of publishing. However, should
circumstances beyond the control of the organizer may occur, we reserve the right to alter or modify the
advertised speakers/ topics/ dates if necessary.

PAYMENT DETAILS

Payment is required within 14 days upon receipt of the invoice. All payment must be before to the training
date. Confirmation letter will be issued to participants once payments have been received. All payments
must be banked into the organiser’s bank account and email or fax payment slip as proof of payment.

For late payment, we will start charging a 10% interest for payment not received 7 days after the
completion of the program.

ORGANIZER’S RIGHT TO CANCEL OR RESCHEDULE

We reserve the right to cancel or reschedule any program or course. In the event that, the organizer cancels
a program or course, a full refund of the amount paid for the program or course will be issued or applied as
a credit toward a rescheduled program or course.



We cannot and do not assume responsibility for any other costs (i.e. non-refundable airline tickets or hotel
reservations) or damages (including consequential, exemplary, incidental, or tort damages) or for any lost
profits resulting from the rescheduling or cancelling a program or course.

Email to info@itrainingexpert.com with any questions or concerns.




                                    THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U)
            Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
                                       Tel: +603-8075 9056       |     Fax: +603-8070 4164
                            Email: info@itrainingexpert.com         Website: www.iTrainingExpert.com

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Unleash creativity, critical thinking and problem solving skills course details public program by i trainingexpert

  • 1. 100% HRDF CLAIMABLE Check http://www.itrainingexpert.com for latest dates OVERVIEW This is an intensive course to enable you to break out of your comfort zones & think creatively so that you generate more choices in at work for innovation and new breakthroughs. Prepare the face challenges and the pressure throughout the training room in preparation for the competitive business environment. Once you can face the pressure in the training room you are ready to tackle any obstacles, challenges & stress in the real world. The tools that you will be taught in this training program can help you to become more creative, think laterally and generate more desirable solutions. This training focuses on 3 main models - CREATIVITY, LATERAL THINKING & PROBLEM SOLVING. They are designed to help you devise creative & imaginative solutions to problems & help you to spot opportunities that you might otherwise miss. Many of the techniques we introduce here have been used by great thinkers to drive their creativity, innovativeness & problem solving abilities. LEARNING OUTCOMES This program provides you with the opportunity to practice techniques taught:  Now you can acquire skills & techniques to produce creative & innovative ideas  How you can eliminate all 10 barriers & blocks to creativity  Stepping out of your normal set pattern`s of thinking  Learn to be more proactive, effective and results oriented  Get out of comfort zone, take initiative and be more flexible when handling situations at the workplace  Practice the “challenge” technique to make improvements or to change things for greater productivity and better results  Harvest the results of your creative thinking in order to increase the output  Understand systematic techniques for critical thinking and identify root causes & rational making decisions techniques  Generate more revenue through applying your creativity to make the output practical, easy to implement, profitable and valuable. SUITABLE FOR Production Planner, Technical Production Personnel, Engineers, Sales coordinators, and anyone who needs to creatively find ways to solve their day-to-day work problems fast, accurate and effective. THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U) Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia Tel: +603-8075 9056 | Fax: +603-8070 4164 Email: info@itrainingexpert.com Website: www.iTrainingExpert.com
  • 2. COURSE OUTLINE METHODOLOGY COURSE LEADER FEEDBACK FROM PAST PARTICIPANTS INVESTMENT INDIVIDUAL: RM 1790.00 per delegate GROUP SPECIAL: RM 1690.00 per delegate for a minimum of 3 participants register together. (Fee inclusive of refreshment and Lunch, Course Manual & Materials, Welcome pack, Certificate of Achievement, post course evaluation) REGISTRATION Download Registration from www.iTrainingExpert.com /Registration Registration Online: www.iTrainingExpert.com /Registration This Training Programme is SBL Claimable *Subject to PSMB conditions. We Are An Approved Training Provider (Serial No: 2059) Under SBL Scheme With Pembangunan Sumber Manusia Berhad (PSMB/HRDF)  All registrations MUST be accompanied with PAYMENT 14 days after the issuance of invoice to the event.  Completed registration form with CHEQUES should be made in favor of "THE ENGLISH EXPERT PUBLISHING AND TRAINING" and bank in to Maybank Account No: 5128 5700 6541. Email or fax the pay-in slip to us at info@itrainingexpert.com or fax: +603- 8070 4164. WHO SHOULD ATTEND COURSE OUTLINE FOR DAY 1 CREATIVE PROBLEM SOLVING PROCESS (CPS)  Recognition: What is it? (storing & retrieving)  Concepts: Putting things into groups (recognizing & linking - springboard for new ideas)  Possibilities: What could it be? (put forward a possibility when we cannot see clearly)  Judgment: Does this match? (operation of human thinking - matching & fitting)  Analysis: What are the parts? (break down complicated situations into smaller sections) THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U) Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia Tel: +603-8075 9056 | Fax: +603-8070 4164 Email: info@itrainingexpert.com Website: www.iTrainingExpert.com
  • 3. Comparison & Choice: What is different & what is the same  Analyzing The Environment & Recognizing & Identifying A Problem Or Opportunity  Generating Alternatives, Implementing The Solutions & Controlling The Results  Incorporating CPS Techniques & Design A Way Forward TECHNIQUES FOR IDENTIFYING PROBLEMS Why-Why Diagram This technique helps problem solvers explore many more possible causes & relate them to the overall problem rather than focusing on a single narrow cause. The why-why diagrams leads to a more thorough analysis Picture Stimulation Drawing pictures seem to aid the creative process as it activates your creative right brain. This technique aims to provide ideas for brainstorming a problem from the viewing of one or more pictures. Excellent for getting to new ideas that wouldn’t be spawned by your normal idea generation processes What Patterns Exist? Look at the available information. Do you see any patterns or relationships, causal or otherwise? Draw a diagram showing the interconnections among the facts you have uncovered INDIVIDUAL TECHNIQUES FOR GENERATING ALTERNATIVES Brainstorming Techniques - Different Points of Views Generating many radical & useful ideas. Brainstorming is a useful & popular tool that you can use to develop highly creative solutions to a problem Attribute Listing List all the attributes or qualities of a problem or object (or service or process or product). Then systematically analyze each attribute or group of attributes & attempt to change it in as many ways as possible SCAMPER SCAMPER is a checklist that helps you to think of changes you can make to an existing product to create a new one. You can use these changes either as direct suggestions or as starting points for lateral thinking. Morphological Analysis THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U) Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia Tel: +603-8075 9056 | Fax: +603-8070 4164 Email: info@itrainingexpert.com Website: www.iTrainingExpert.com
  • 4. It involves a matrix on a two-dimensional axis, the vertical axis might list particular characteristics, adjectives, adverbs, prepositions etc. On the horizontal axis would appear another set of objectives, characteristics, factors, adjectives, adverbs, verbs & so on. The purpose of the analysis is to force one set of characteristics & words against another to create new ideas, not unlike what occurs with SCAMPER. The advantage of morphological analysis is that numerous ideas can be generated in a short period. Rich Picture Rich pictures (situation summaries) are used to depict complicated situations. They are an attempt to encapsulate the real situation through a no- holds-barred, cartoon representation of all the ideas covered already layout, connections, relationships, influences, cause-and-effect, Individual Exercise: Select Your Technique - Analysis, Evaluation & Presentation EVALUATING CHOICES, CHOOSING AMONG ALTERNATIVES (DECISION MAKING) & IMPLEMENTING THE SOLUTIONS  Analyze & create solutions to difficult situations  Underlying factors for making sound decisions  2 techniques to consider when making decision  Action plan, contingency plan & follow up  6 Techniques: Cost-Benefit analysis, Grid Analysis, Decision Tree, DOT Voting HOW-HOW Diagram, Be A Warrior In Selling Your Ideas COURSE OUTLINE FOR DAY 2 WHY CREATIVITY & INNOVATION? LIGHT AT THE END OF THE TUNNEL!  What is creative thinking  Why creative thinking?  Why innovation?  What is innovation? HOW TO BE MORE CREATIVE Essential ingredients of innovation & creativity Discover the 12 barriers to creativity - learning how to overcome them Using right brain activities such as pictures, music, movement Visualization, pictures & music to tap into the creative right brain Experiential Activity: Visualization & Creative Music Session CREATIVITY PROCESS, APPLICATION & ACTIVITIES Idea Generating Questions to Spur the Imagination The key to spurring the imagination is to learn to think both fluidly - generating a quantity of ideas flexibly - generating unconventional ideas THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U) Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia Tel: +603-8075 9056 | Fax: +603-8070 4164 Email: info@itrainingexpert.com Website: www.iTrainingExpert.com
  • 5. Steps Towards Stimulating A Creative Environment Creating an environment in which creativity can flourish Giving people the freedom to create things Steps to Develop Creative Thinking Skills Starting from Step 1: “Is there a Better Way?” to Step 8: “Helicopter Skills” Ready To Use Creative Platforms: Challenge Assumption, Questioning, Provocation, Reversal/ Opposite Thinking, Absence Thinking, Fantasy/Visioning, Visualization Interesting & stimulating activities to stimulate your creativity. Awaken the immense creativity in you. After you have removed the barriers to creativity & understand the various creativity tools, you are ready to apply your own creativity. Here, you will work on the challenges in your own organization. Bring your work problems or marketing/ business /office projects with you, you are going to produce actual creative ideas you can use back in your office. THE CREATIVE GAME A learning game that is fun & specially designed to bring out the following qualities & expertise in you:  Creativity, brainstorming & problem solving skills  Lateral thinking - thinking outside the box  Innovation & innovativeness  Conducting market research & being a market leader  Determining what the customer wants Debriefing & Time Out: Lessons Learnt that Can be Applied Back at Work WHY LATERAL THINKING?  Vertical vs lateral thinking  Techniques that can be used  Looking at problems from various angles  Applications at the workplace Put Into Practice: Master These 3 Key Techniques Well TRAINER PROFILE PHILIP TAN Qualifications:  Bachelor of Laws (Hons), University of Wolverhampton, UK  Diploma in International Advertising (Dip.IAA, New York)  Cert.Ed (TESOL), Pantai Valley Teachers’ College, Kuala Lumpur  Master in Business Administration , University of Hull, UK  Higher Group Diploma in Public Relations, Sales Management, Marketing and Advertising THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U) Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia Tel: +603-8075 9056 | Fax: +603-8070 4164 Email: info@itrainingexpert.com Website: www.iTrainingExpert.com
  • 6. Philip comes with 30 years of both public and corporate work experience. He is a management and soft skills guru, international public speaker, corporate trainer and motivator. He speaks on Ethics, Corporate Governance, CSR and core leadership and management areas. Philip has both academia and industry experience from a diverse range of career paths that include holding senior positions in tertiary education, dotcom, advertising, marketing and hospitality training. In his dynamic career route, he has held portfolios of dean, vice president and chief executive officer of an international professional organisation championing corporate governance. He was also a Senior Examiner for the Chartered Institute of Marketing, UK (CIM). Philip continues to share his experience in academia by supervising post-graduates candidates of the University of East London (UEL) in their masters dissertations. Philip has trained hundreds of representatives from governmental ministry and large organisations that include: Ministry of Gas and Energy, Tanzania TEXCHEM Premium Nutrients Bhd Education Ventures Sdn Bhd Jebsen and Jessen Prudential Insurance SIEMENS LENO Marketing IOI Berhad Johor Port Bhd Regency Specialist Hospital Malaysia Airports Berhad, Corus Hotel Group Oman Tel Cadbury SABIC, Saudi Arabia Ministry of Education, Malaysia GDeX Antah Schindler Bank Negara Malaysia Shangri-La Hotel Group Machine Knives Sdn Bhd Megasteel Sdn Bhd KL Convention Centre National Gross Happiness Commission, Kingdom of Hawley and Hazel Bhutan (The Darlie Company) Kulicke & Soffa Technology, Dell Global Business Centre Fuji Xerox Asia Pacific Pte Ltd, Sime Darby Lockton Insurance Brokers Sdn Bhd Amanah Raya Berhad Sunway Lagoon Sdn Bhd MISUMI MALAYSIA Sdn Bhd Rotork Actuation Sdn Bhd Mesiniaga Berhad Cagamas, SIRIM QAS International Berhad SIRIM Berhad CCM PT.OYL SENTRA MANUFACTURING, Indonesia Among his participants, Philip is known for his applicable and job-related content that is delivered in a vibrant pace. He is able to combine soft skills concepts with real life requirements for those on the job. When he is not on the public speaking or corporate training circuit, Philip consults on business performance, strategic management and corporate law. THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U) Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia Tel: +603-8075 9056 | Fax: +603-8070 4164 Email: info@itrainingexpert.com Website: www.iTrainingExpert.com
  • 7. INVESTMENT (PUBLIC PROGRAM) INDIVIDUAL FEE: RM 1790.00 per delegate Group Registration: RM 1690.00 per delegate for a minimum of 3 participants register together. (Fee inclusive of Buffet Lunch, Refreshment, Training Materials, Bonuses and Free Resources as promised, Certificate of Achievement) REGISTRATION PROGRAMS ARE CLAIMABLE UNDER SBL SCHEME Download Registration from www.iTrainingExpert.com /Registration Registration Online: www.iTrainingExpert.com /Registration Call to Register: +603 8075 9056 PAYMENT ARRANGEMENT • All registrations MUST be accompanied with PAYMENT within 10 days from invoice date and prior to the event. • Completed registration form with CHEQUES should be made in favor of "THE ENGLISH EXPERT PUBLISHING AND TRAINING" and bank in to Maybank Account No: 5128 5700 6541. Email or fax the pay-in slip to us at info@itrainingexpert.com or fax: +603- 8070 4164. THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U) Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia Tel: +603-8075 9056 | Fax: +603-8070 4164 Email: info@itrainingexpert.com Website: www.iTrainingExpert.com
  • 8. REGISTRATION FORM TRAINING REGISTRATION FORM (PUBLIC PROGRAM) Upon submission of this registration form, you undertake the Registration Policies and have read and understood the terms and regulations. Registration date: ________________________________________________________ Training Programme Title: _________________________________________________ Training Programme Date: _________________________________________________ Fee per pax (RM): ___________________________Total (RM) ____________________ Meal preference: Vegetarian Normal No Participants Name Designation Contact No Email (Handphone) 1 2 3 Company Name: _________________________________________________________ Address: ________________________________________________________________ ________________________________________________________________________ Telephone : _________________ Fax : _____________________ E-mail : ____________________________________________ Contact Person Name : ________________________________ Designation : _____________________ Telephone : _________________________ Fax : ____________________________ Mobile:_____________________ Email: _____________________________________ ________________________________ Authorised Signature Company Stamp Terms and Condition: 1. Quotation and Invoice will be issued for your payment. Please make cheque payable to: THE ENGLISH EXPERT PUBLISHING AND TRAINING. Bank into Maybank Account 5128 5700 6541. Email or fax the payment slip back to us for confirmation. 2. We reserve the right to change the date or venue, and to cancel the training program should circumstances beyond our control arise. We shall inform participants of the changes. 3. The course offered is SBL claimable under HRDF. 4. By submitting the registration form, you have fully read and understand the policy stated. PLEASE FAX THIS FORM TO +603-8070 4164 or email to info@itrainingexpert.com For enquiry, please contact us at +603 8075 9056 THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U) Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia Tel: +603-8075 9056 | Fax: +603-8070 4164 Email: info@itrainingexpert.com Website: www.iTrainingExpert.com
  • 9. CANCELLATION OF REGISTRATION POLICY Should you wish to cancel your registration, a request should be sent to info@itrainingexpert.com stating your name, organization, contact details (postal and email address, telephone and fax numbers), and your registration reference number.  All cancellations will incur a 10 per cent administration fee  Cancellations made less than seven working days before the training event will not be eligible for a refund.  For cancellation in writing (letter/email) in more than 14 days prior to the training we will prepare a full refund.  If you cannot attend an event, you can nominate a substitute at any time without payment of an administration fee. PROGRAM POLICY Please note that consultant and topics are confirmed at the time of publishing. However, should circumstances beyond the control of the organizer may occur, we reserve the right to alter or modify the advertised speakers/ topics/ dates if necessary. PAYMENT DETAILS Payment is required within 14 days upon receipt of the invoice. All payment must be before to the training date. Confirmation letter will be issued to participants once payments have been received. All payments must be banked into the organiser’s bank account and email or fax payment slip as proof of payment. For late payment, we will start charging a 10% interest for payment not received 7 days after the completion of the program. ORGANIZER’S RIGHT TO CANCEL OR RESCHEDULE We reserve the right to cancel or reschedule any program or course. In the event that, the organizer cancels a program or course, a full refund of the amount paid for the program or course will be issued or applied as a credit toward a rescheduled program or course. We cannot and do not assume responsibility for any other costs (i.e. non-refundable airline tickets or hotel reservations) or damages (including consequential, exemplary, incidental, or tort damages) or for any lost profits resulting from the rescheduling or cancelling a program or course. Email to info@itrainingexpert.com with any questions or concerns. THE ENGLISH EXPERT PUBLISHING AND TRAINING (1225574U) Corporate Headquarters: No 6-3, Jalan Persiaran Puteri 6-3, Bandar Puteri, 47100 Puchong, Selangor, Malaysia Tel: +603-8075 9056 | Fax: +603-8070 4164 Email: info@itrainingexpert.com Website: www.iTrainingExpert.com