Graphic design and communication are moving away from printed pages and embracing new technologies and motion graphics. Motion graphics incorporate movement over time and include animations, videos, and other multimedia elements. As technologies converge and costs decrease, motion graphics and video are becoming more important for promotion. Designers must develop new skills like animation, sound design, and programming to create interactive motion graphics across different platforms. This expansion of skills and lower barriers to publishing online provide both new opportunities and challenges for designers working in emerging forms of digital communication.

1. Design
Motion Graphics and Communication in New Media
Information Culture
October 22, 2012

2. Online Simulations at UMUC
“The term motion graphics seems self explanatory. It is defined as
graphical communication that incorporates movement over time. It
encompasses a lot of different design disciplines, including moving type,
film, digital video production, 3d and Flash animation and 3d and
elements.”
Prevalent in advertisement spots and introductory program sequences
and a lot of other places.
Graphic design and communication are pulling away from the printed With integrative technologies merging
page and embracing new technologies and the moving image, expanding television, the internet and
their boundaries into areas not yet even explored. communication, well produced motion
and video is becoming more and more
important for those who wish to be
Cost of Production Decreased Significantly over last Decade promoted and noticed.
- Affordability of High quality DV cameras
- Availability of Desktop Software : After Effects, Premier, Final Cut
http://EzineArticles.com/5044938
Information Culture
Oct 22, 2012

3. Inlingua - Business English
• A Typo-fight in the global market: Only those who master the verbal battle survived. Lack of language skills in
business English is a serious obstacle.
Source: http://www.behance.net/gallery/Inlingua-Business-English/221535
Information Culture
Oct 22, 2012

4. OmniFeedback
• Advertisement for a web application framework using strategically positioned and animated typography to convey
the message.
Source: http://www.behance.net/gallery/START-THE-CHANGE-Full-Campaign/537174
Information Culture
Oct 22, 2012

5. Sia Academia – Kinetic Typography Movie
“I did this movie in my summer vacation over roughly a month. I layout all the type in Illustrator and animated the
kinetics in Flash CS4. After that the Wiggle and the vignette was done in After Effects. Some of the illustrations like the
shoe, did I do myself while others where found on the internet.”
Source: http://www.behance.net/gallery/Sia-Academia-a-Kinetic-Typography-Movie/611470
Information Culture
Oct 22, 2012

6. Designer’s Skills and the Future of Motion Graphics
New Skill Sets
As new media has emerged, the convergence of different forms of audio,
visual, and information technologies has become increasingly common.
Disciplines such as sound design, animation, computer programming and
video editing are truly important for designers working with modern
forms of communication to understand, and least on a fundamental level.
Graphic designers are already being called on to produce interactive user
interfaces of all kinds, and in many cases, they must design their visuals to
be accompanied with music and sound effects. Those that have been able
to effectively apply their design skills to new media have been highly
sought after.
New Opportunities The Perennial Quest Of Little-O tells of
Lower cost / barrier of entry and the opportunities to publish cheaply via Little O, little letter O has overcome many
media sites, such as YouTube and Vimeo, will continue to encourage many challenges when bravely escaping the
more designers to have their talents shown. imprisonment and hunting by prisOn,
the insanity of JealOus and especially the
betrayal by Y – the character O is in L0ve
with but later betrays O in exchange for
freedOm from mOneY,
http://www.behance.net/gallery/Freedo
http://www.mattfrantz.com/thesisandresearch/motiongraphics.html
m-The-Perennial-Quest-Of-Little-
O/858105
Information Culture
Oct 22, 2012

7. Thank You!
Questions