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Social Media & Content Strategy 2015 Q&A

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Idea Girl Media | Social Media Marketing
Idea Girl Media | Social Media Marketing

Social Media & Content Strategy Q&A 2015: Special & detailed conversations with entrepreneurs about their current projects! Also social media trends, types of content, how to optimize content online, blogging tips, content creation, content curation, content optimization, marketing for your audience, social tools, target market, technology, mobile, Instagram, Facebook Groups, collaboration, Facebook Ads, Google Analytics, BundlePost, Hootsuite, Likeable League, and LadyBlogger. Webinar video re-play for this slide deck: http://youtu.be/h4UP274A2bg Perfect for small business owners, entrepreneurs, and marketing managers for brands that want to stay ahead of their competition online! Keri Jaehnig is an award-winning social media marketing agency owner in Ohio that specializes in social media marketing success and content marketing strategies for business brands. Also connect at: http://twitter.com/ideagirlmedia http://instagram.com/ideagirlmedia http://pinterest.com/ideagirlmedia http://audioboo.fm/Ideagirlmedia http://www.linkedin.com/in/kerijaehnig https://google.com/+IdeaGirlMedia #socialmedia #socialmediamarketing #socialmediatips #contentmarketing #marketingtips #contentstrategy #SM

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Q & A: Social Media & Content Strategy 2015
KERI JAEHNIG • #SMBInfluencer • State Senate Commendation • Founding Author, SteamFeed • Contributor: Social Media Today, Search Engine People, TabSite • Seen At: Forbes, Business Insider, Post Planner, Others © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
COFFEE MAKES MY MUG SMILE! What about you? © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
LEADING HERE… © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Lifting Off: Content Optimization in 2015
“ALL ABOUTTHE CONTENT” © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
THE QUESTION: • Is your marketing plan calculated to let you soar above your competition? © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
KEY: Put out hot content © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
CONTENT OPTIMIZATION • What we deliver • Where we deliver it • How we deliver it • Who we deliver to © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
WHAT WE DELIVER • Created Content - Social Posts, Blog posts, Ebooks, Infographics, Presentations, Etc. • Curated Content - RSS Feeds,Alerts, Sharing Others • Re-Purposed - Giving new life, Re-sharing • Promoted Content - Paid media © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
WHO WE DELIVER TO • Email lists • Social Communities • IRL Customers • Public - How are they finding you? (RSS/Alerts) © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Technology is changing… will you change with it? © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
OWN YOUR CHANNELS Disruptive Technologies… © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
THE RIGHTTOOLS quicker, faster - Or get left behind! © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
So… © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
2015: Lifting Off
(CONTENT = VALUE) © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Q&A © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
“Which posts can be the same on different platforms, just resized vs original posts for each platform?” Instagram © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia “I want to master Facebook ad placement and Google Analytics!” Facebook Ads Course moz.com
“Clients on hold until April so that I can finish creating the content for my first online course.” © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia Think of end-user experience! Facebook Groups - Support
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia “I want to become more visible.” Collaboration Ask different questions & explore different answers! Streamline systems to be more efficient
“Expanding my audience and developing a systematic approach for content/posting” BundlePost © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
FUTURE SEEMS BRIGHT in 2015? © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
LEARN MORE: KEEP OPTIMIZING © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
LIKEABLE LEAGUE INNER CIRCLE Secret Facebook Group = Mentoring + Peer Collaboration © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
LADYBLOGGER 2015 • Join me - #LB2015 • Awesome Speakers - Tips • Networking • Saturday,April 11, 2015 • Stay the weekend! ladyblogger.net © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
SPECIFICS - CONTACT ME • Keri Jaehnig • ideagirlmedia.com • facebook.com/ideagirlmedia • twitter.com/kerijaehnig • instagram.com/ideagirlmedia © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Thank you for joining me!
Q & A: SOCIAL MEDIA & CONTENT STRATEGY 2015 • Keri Jaehnig • ideagirlmedia.com • facebook.com/ideagirlmedia • twitter.com/ideagirlmedia • instagram.com/ideagirlmedia © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

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Social Media & Content Strategy 2015 Q&A

  • 1. Q & A: Social Media & Content Strategy 2015
  • 2. KERI JAEHNIG • #SMBInfluencer • State Senate Commendation • Founding Author, SteamFeed • Contributor: Social Media Today, Search Engine People, TabSite • Seen At: Forbes, Business Insider, Post Planner, Others © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 3. COFFEE MAKES MY MUG SMILE! What about you? © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 4. LEADING HERE… © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 6. “ALL ABOUTTHE CONTENT” © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 7. THE QUESTION: • Is your marketing plan calculated to let you soar above your competition? © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 8. KEY: Put out hot content © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 9. © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 10. CONTENT OPTIMIZATION • What we deliver • Where we deliver it • How we deliver it • Who we deliver to © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 11. WHAT WE DELIVER • Created Content - Social Posts, Blog posts, Ebooks, Infographics, Presentations, Etc. • Curated Content - RSS Feeds,Alerts, Sharing Others • Re-Purposed - Giving new life, Re-sharing • Promoted Content - Paid media © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 12. WHO WE DELIVER TO • Email lists • Social Communities • IRL Customers • Public - How are they finding you? (RSS/Alerts) © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 13. Technology is changing… will you change with it? © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 14. OWN YOUR CHANNELS Disruptive Technologies… © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 15. THE RIGHTTOOLS quicker, faster - Or get left behind! © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 16. So… © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 18. (CONTENT = VALUE) © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 19. Q&A © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 20. “Which posts can be the same on different platforms, just resized vs original posts for each platform?” Instagram © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 21. © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia “I want to master Facebook ad placement and Google Analytics!” Facebook Ads Course moz.com
  • 22. “Clients on hold until April so that I can finish creating the content for my first online course.” © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia Think of end-user experience! Facebook Groups - Support
  • 23. © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia “I want to become more visible.” Collaboration Ask different questions & explore different answers! Streamline systems to be more efficient
  • 24. “Expanding my audience and developing a systematic approach for content/posting” BundlePost © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 25. FUTURE SEEMS BRIGHT in 2015? © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 26. LEARN MORE: KEEP OPTIMIZING © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 27. LIKEABLE LEAGUE INNER CIRCLE Secret Facebook Group = Mentoring + Peer Collaboration © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 28. LADYBLOGGER 2015 • Join me - #LB2015 • Awesome Speakers - Tips • Networking • Saturday,April 11, 2015 • Stay the weekend! ladyblogger.net © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 29. SPECIFICS - CONTACT ME • Keri Jaehnig • ideagirlmedia.com • facebook.com/ideagirlmedia • twitter.com/kerijaehnig • instagram.com/ideagirlmedia © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
  • 30. Thank you for joining me!
  • 31. Q & A: SOCIAL MEDIA & CONTENT STRATEGY 2015 • Keri Jaehnig • ideagirlmedia.com • facebook.com/ideagirlmedia • twitter.com/ideagirlmedia • instagram.com/ideagirlmedia © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia