This is a presentation I did at Internet World in May 2011. Internet World is the leading Exhibition/Event in the UK for Digital Marketing Professionals and the focus of this presentation was to give insights into essential Digital Marketing skills to survive and succeed in the environment today. It is important to understand that Digital Marketing is not a bolt on - it must be central to all your activity.
1. Digital Marketing Skills Gaining a Competitive Edge in the Digital World By Imran Farooq Internet World, May 2011
2. Digital Overload Reflecting on MMCL Campaign to Promote MBA Insight Tools Marketing on YouTube Video Landing Pages Facebook and Linkedin Advertising Marketing Reject Campaign Digital Marketing Qualifications Q&A
3. About Me MD of MMC Learning (Joint Venture with MMU Business School) Expert Digital Marketing Commentator on Smart Insights.com CIM Senior Examiner for Digital Marketing Essentials CAM Foundation Advisory Board Connect as a Friend on Linkedin http://uk.linkedin.com/in/imranfarooq Follow on Twitter @imranfarooq
21. Social Media Advertising – Set Your Goals drive traffic raise awareness build Facebook fans develop more Linkedin connections generate leads Sell more products and services
22. General demographics such as location, age and sex Birthday Education Workplaces Relationship Interested In Languages Social Media Advertising – Your Target Audience
28. CAM/CIM Qualification in Digital Marketing Diploma in Digital Marketing Diploma in Managing Digital Media Diploma in Mobile Marketing (New) Diploma in Digital Metric and Analytics (New) VISIT STAND E4002
29. Digital Marketing Skills Summary Customer Insight Tools Experiment with digital tools Experiment with social media Understand which tools fits into the right point Try and test different things Digital is not a bolt-on Get the knowledge in Digital – CAM Qualifications
30. Imran Farooq Connect as a Friend onLinkedin http://uk.linkedin.com/in/imranfarooq Follow on Twitter http://twitter.com/imranfarooq m. 07956 980280 e. iF@imranfarooq.com