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American Express Takes its Iconic Brand Digital, Local and Grass Roots with OPEN Forum
1. Opening Keynote
American Express Takes its Iconic Brand Digital,
Local and Grass Roots with OPEN Forum
Scott Roen
VP
Digital Marketing & Innovation
American Express
5. Finding a Voice in the Chaos 5
“Small Business Saturday” :60 TV Spot
6. Small Business Saturday 2011 Results 6
1. Second annual Small Business Saturday
2. Estimated 103 million Americans ‘shopped small’
3. Public awareness rose to 65% compared to 37% [2010]
10. Identify Key Challenges of Small Business Owners 10
• Getting and Retaining Customers
• Improving Profitability and Managing
Cash Flow
• Getting Knowledge & Ideas to Improve
the Business
• Hiring & Retaining Employees
• Getting Financial Needs Met
• Saving Time