From Awareness to Consideration to Purchase.... Mobile is helping brand and marketing managers, target their brand message to specific Target Group increasing the ROI on marketing spends.

3. TO HAVE TO BE
MATERIAL
POSSESSION
EXPERIENCIAL
SATISFACTION
OWNERSHIP EXPERIENCE
Changing Psychographics of Consumers (High Involvement Goods)
FROM TO
FROM
RUNNING
AROUND
TO
GUNNING
AROUND
Objective
Drive
Shopping
Approach

4. FROM TO
Changing Interaction Mediums of Consumers

5. Why Mobile Will Dominate the Future of Media and Advertising

12. Next Big Thing To Watch For

13. Source:
 The Mobile Marketer
 Articles from experts from this domain
Thursday, 7th June 2012
Thanks for your time.
Kumar Gaurav
+91 95604 52199