From Awareness to Consideration to Purchase....
Mobile is helping brand and marketing managers, target their brand message to specific Target Group increasing the ROI on marketing spends.
3. TO HAVE TO BE
MATERIAL
POSSESSION
EXPERIENCIAL
SATISFACTION
OWNERSHIP EXPERIENCE
Changing Psychographics of Consumers (High Involvement Goods)
FROM TO
FROM
RUNNING
AROUND
TO
GUNNING
AROUND
Objective
Drive
Shopping
Approach