These slides present the latest development of New and Social media in Nepal as of March 2013. Include latest statistics about Facebook, Twitter and Blogging in Nepal.

1. New and Social Media:
Brief overview
Indra Dhoj Kshetri
Head of the Department,
Mass Communication and Journalism,
Madan Bhandari Memorial College
March 19, 2012

2. Session Plan
• Introduction to New Media
• Status of Online Media: Global and Nepal
• Issues pertaining to New Media
• Old media versus New Media
• Introduction to Social Media
• Facebook
• Twitter
• Blogging in Nepal

3. Introduction to New Media
• Internet-based media
• New Media is relative term:
 1990s Internet and online were new
 2000s Web 2.0 and blogging
 2010: Social Media
• In contrast to conventional linear approach, New
Media paved way for:
 two-way communication,
 instant feedback and
 interaction

4. New Media
• Enabled many bare-foot citizens to be citizen
reporters
• Equipped each individual with medium and
tool to practice freedom thus widening the
scope of freedom of speech and expression

5. Top News Sites (Global)
 Yahoo tops the list of
top global news sites
followed by CNN
 Blog-turned newssite
Huffington Post
comes third which
was purchased by
AOL in 2011 in USD
315 million
 Integration with
Social media is
bringing more
audience to these
sites than actual on-
site visitors

6. Online: Changing the mediascape
• Huge decline in advertising revenue from print
• Many newspapers are more relying on online
advertising revenue
• Developing social media apps which also help
boost online advertising revenue
• At the dawn of this year, NewsWeek, the globally
reputed Weekly magazine closed print
publication that spanned through all continents
and went online only version.

7. Issues
• Many newspapers across the world are finding
difficult to cope with the new environment as
advertising revenue is nose-diving and they
haven’t found better way yet to commoditize
online sales
• Only place where print is flourishing is notably
India and the whole subcontinent
• With the current acceleration in the penetration
of internet and increased proliferation of smart
phones, print media may not remain that
profitable in SouthAsia and Nepal too.

8. Top Sites: Nepal

9. Top 10 News Sites in Nepal
1. Onlinekhabar.com (6)
2. ekantipur.com (8)
3. www.nagariknews.com (10)
4. www.thehimalayantimes.com (18)
5. www.myrepublica.com (21)
6. www.ujyaaloonline.com (31)
7. www.hamrakura.com (41)
8. www.goalnepal.com (43)
9. www.imagechannels.com (63)

10. An Introduction

12. Fundamentals of Social Media
• Many people as communicators
• Two-way communication
• Human Interaction combined with
information sharing
• Opinionated information
• Peer recommendation

13. What does social media do?
• Medium of personal, group, organizational or mass
communication
• They are doing everything that the mass media do:
 Information
 Surveillance
 entertainment and leisure-time activity
 Opinion-making/agenda-setting
 Mobilization (in political campaigns)
 Correlation
 Cultural transfer
 Advertisement

14. Traditional Media VS. Social Media

15. Statistics
Founded in 2004, People use Facebook to stay
connected with friends and family, to discover
what’s going on in the world, and to share and
express what matters to them.
Statistics:
• 1 billion users on Oct 4, 2012
• 90% of them use at least once a month
• Approximately 80% of monthly active users are
outside the U.S. and Canada.
• Available in more than 70 languages (Also in Nepali).
Source: http://newsroom.fb.com/content/default.aspx?NewsAreaId=22

16. Facebook: Top 10 countries by visitors

17. Facebook in Nepal
• there are 1,890,820 Facebook users in the
Nepal, which makes it #66 in the global ranking

18. Facebook Users in Nepal:
Gender and Age group

19. And, is it decreasing?

20. Using
What's Twitter?
• Twitter is an information network made up of 140-
character messages called Tweets.
• It's an easy way to discover the latest news (“what’s
happening”) related to subjects people care about.
How is it Useful?
• Twitter contains information from users you choose
to follow will show up on your home page (Timeline)
for you to read.
• It’s like being delivered a newspaper whose
headlines you’ll always find interesting
• you can discover news as it’s happening, and get the
inside scoop in real time.

21. Statistics
• Global Rank 12
• It reached half a billion registered users in
June, 2012 including more than 140 million in
the U.S. alone.
• User-base growth is slowing in Japan and
Korea, yet Japan remains one of the most
active countries.
• In June 2012, the top three cities by number
of tweets were Jakarta, Tokyo and London.

22. Global Twitter users:

23. Twitter in Nepal
• Twitter is the 12th most visited site in Nepal
• Nepal has less than 0.6% of Total global users
(estimated 550 million now)
• Estimated 100,000 Twitter users
• Baburam Bhattarai is one of the most followed
Nepali twitter users with 25,000 followers
• Twitter and facebook have become instrumental
in advancing many powerful social movements in
Nepal too

24. Blogs in Nepal: Historical perspective
• United We Blog (blog.com.np) is the first blog:
Started on 1 October 2004 as a diary of the
founding bloggers who posted their personal
experiences of journalism and reporting.
• After the then King Gyanendra imposed emergency
in Nepal, UWB became the only source of
independent news for the rest of the world.
• Mysansar.com is one of the first blogs in Nepal
• Mysansar now covers many stories unreported by
mainstream media
• www.everestuncensored.org is pioneering blogging
platform in Nepal which started in 2006

25. Current status of Blogging in Nepal
• Since then, many powerful bloggers have
emerged and continue to act as watchdog of
government as well as private sector and media’s
wrongdoings
• Estimated 10,000 active bloggers in Nepal writing
in different issues ranging from
politics, technology, culture, travel and tourism,
• Almost half (46%) of the journalists surveyed by
FNJ said they have blogs too.

26. Top Blogs
1. www.mysansar.com is the Most visited blog in Nepal
(29 overall national rank)
2. http://xnepali.net/ (67)
3. ashesh.com.np (167)
4. onlinekksha.com (168)
5. dainiksangalo.blogspot.com (202)
6. www.aakarpost.com (270)
7. hotsangalo.blogspot.com (300)
8. Chapagain.com.np (453)
9. meroreport.net (495)
• Individual rank not available for many blogspot, tumblr and
wordpress blogs

27. 2012: Year of billions for Social Media
• Facebook reaches 1 billion users
• Gangnam Style is viewed by 1 billion on
Youtube, dethrones Justien Bieber’s Baby to second
• Twitter
reaches half
billion
• Signals very
positive
outlook for
the future of
social media

28. For Discussion, Q & A:
www.twitter.com/indradhoj
www.facebook.com/indradhoj
Data: as of March 19, 2012
Source: alexa.com, socialbakers.com