Attentio - Simon McDermott

Social media listening Past, Present and Future

Me ,[object Object],[object Object],[object Object],[object Object],[object Object]

The premise ,[object Object],[object Object],[object Object]

Prehistoric social media (1980-2000) First public dial-up Bulletin Board System by Ward Christensen and Randy Suess, began February 16, 1978 in Chicago. Usenet is a worldwide distributed Internet discussion system. Tom Truscott and Jim Ellis conceived the idea in 1979, started in 1980. [1] Google Groups is a service from Google Inc. that supports discussion groups , including many Usenet newsgroups, based on common interests. Users can find discussion groups related interests, either through a web interface or by email. Google Groups also includes an archive of Usenet newsgroup postings dating back to 1981 [2] Early days

Microsoft’s first mention 1981 ,[object Object],Early days

Google’s first mention 1998 ,[object Object],Early days

Blogs ,[object Object],[object Object],[object Object],[object Object],Early days

Attentio Slide from end 2004 ,[object Object],[object Object],More than 50% yearly growth online consumer shopping (Source: AC Nielsen) Growing importance of search, e.g. Google is now indexing 3.3 Billion web pages Usenet, the largest online discussion group community has more than 800 million posted articles (Source: Datamonitor) More than 7,000 active online news publications, FT.com has twice the readership of Financial Times Blogging exponential increase 1998 - 30,000 2002 – 500,000 Source: Economist Early days

Blog sentiments for U.S. presidential candidates Early days

If there is stuff to listen to... Companies emerge from 2000 onwards Early days

More “buzz” = more applications and more stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Early days

First European clients Early days

Early days ,[object Object],[object Object],[object Object],[object Object],Early days

2007 and onwards ,[object Object],[object Object],[object Object],[object Object],[object Object],2007 - 2009

Business applications evolve ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2007 - 2009

Customers “suck it and see” ,[object Object],[object Object],[object Object],[object Object],[object Object],2007 - 2009

2010 => today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 ---

Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 ---

Social Media Response Centre 2010 ---

Future (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 ---

Final thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 ---

More information ,[object Object],[object Object],[object Object]

Attentio - Simon McDermott

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