The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
How to Identify Social Media Influencers
1. How to Indentify Influencers Marshall Sponder WebMetricsGuru.com SocialMediaAnalyticsBook.com Feb 28, 2011 London
2. Measuring Social Influence Not new, 1898 Gabriel TarteL'opinion et la foule Tarde believed conversations between people about things they read in the media can complete the full cycle of “news” as people read information, talk about it with others and sway or influence public opinion. Conversations between people using Social Media can also be analyzed for Influence