1. Online Market Highlights State of the UK Online Market September 2010 Online Market Highlights

3. The Stats…UK Online Universe @ Pages are counted only when they fully load into the user’s browser window. Source: Netview, Sept10 (Internet Applications Included, Home & Work), *NRS establishment survey 80% Internet Penetration in the UK* +3% pts 47,871,692 Number of people aged 2+ with Internet access (Total Universe Estimate) +4% 39,505,076 Number of people aged 2+ that were active Online (Active Universe) +1% 86 Number of web pages viewed@ (in Billions) -8% 49 Average number of visits/sessions per person +6% 90 Average number of unique domains visited per person +6%

6. Online Universe Profile…Age UK Active Online Universe 39,505,077 K ; Source: Netview , Sept10 (Internet Applications Included, Home & Work) Unique Audience Active Reach% Age Male% %UA Change from Aug10 Female% %UA Change from Aug10 2-17 6.4% +9.0% 6.3% +5.2% 18-34 13.3% +1.0% 15.4% +0.9% 35-49 13.8% +3.7% 13.8% +0.5% 50-64 13.7% +3.1% 11.4% +1.1% 65+ 4.1% +8.0% 1.8% +10.2%

7. Universe Profile By ISBA Region September 2010: NetView data is now weighted to ISBA region UK Active Online Universe 39,505,077 K ; Source: Netview , Sept10 (Internet Applications Included, Home & Work)

9. UK Online Universe…Key Stat Key Stat: 95% The Top five websites remain the same this month and reach 95% of the UK Online market! UK Active Online Universe 39,505,077 K ; Source: Netview , Sept10 (Internet Applications Included, Home & Work) Top Sites by UA Unique Audience (000) Active Reach Google 34,179 86.5 MSN/WindowsLive/Bing 27,151 68.7 Facebook 25,645 64.9 Yahoo! 20,932 53.0 BBC 20,846 52.8 TOTAL 37,438 94.77%

10. Top Sectors…Unique Audience UK Active Online Universe 39,505,077 K ; Source: Netview , Sept10 (Internet Applications Included, Home & Work) SubCategory Rank Sept 2010 Unique Audience (000) Sept10 Rank Aug 2010 Unique Audience (000) Aug10 Unique Aud. % Change Search 1 35,313 1 34,472 +2.4% General Interest Portals & Communities 2 32,918 2 32,704 +0.7% Member Communities 3 29,411 3 29,410 +0.0% Software Manufacturers 4 26,075 4 25,863 +0.8% E-mail 5 25,422 5 25,303 +0.5% Internet Tools/Web Services 6 25,055 6 24,927 +0.5% Mass Merchandiser 7 23,784 7 24,087 -1.3% Current Events & Global News 8 23,760 9 23,566 +0.8% Videos/Movies 9 23,416 8 23,759 -1.4% Multi-category Entertainment 10 21,081 10 21,408 -1.5% Research Tools 11 20,639 12 20,123 +2.6% Instant Messaging 12 19,837 13 19,686 +0.8% Maps/Travel Info 13 19,658 11 21,336 -7.9% Full Service Banks & Credit Unions 14 19,528 14 19,528 +0.0% Broadcast Media 15 19,022 16 18,623 +2.1%

12. Line Speed…Age & Gender Breakdown UK Active Online Universe 39,505,077 K ; Source: Netview , Sept10 (Internet Applications Included, Home & Work)

13. About NetView NetView is the Internet audience measurement tool that provides granular detail about the online usage of people aged 2+ from home & work locations. NetView offers comprehensive insight into the world of the online consumer with analysis of behaviour, trends and detailed demographics. NetView gives you a comprehensive perspective of your site, your audience, and your competitor. Combining more than 50 years of best practices in audience measurement research with advanced tracking technology, NetView provides the most accurate and reliable online user reports available to Internet advertisers, agencies, marketers and publishers. NetView delivers the most in depth and reliable site measurement information possible. For more detail on our methodology, or other questions, please contact your Nielsen Online Account Manager. The Nielsen Company Phone: 020 7014 0590 Sales: [email_address] Client Services: [email_address] As recently communicated, Nielsen is investigating a decline in our Internet use data globally which is potentially impacting UK NetView data. Consequently, until these investigations are concluded, please use the NetView data with caution.

14. Other Nielsen Online data

15. NM Incite: The Queen joins Facebook ! Buzz Volume about the Queen “ I think this is wonderful! Welcome Queen of England! Hope you enjoy this site and if you want to play Farmville, I`d love to have you as a Neighbor!” “ Welcome to the Queen of England! Wanna be my friend?! It is so AWESOME that I'm even able to make this comment in my lifetime to the Queen of England. Thank you, Mark Zuckerberg!” Sentiment charts before and after, showing that positive sentiment nearly doubles BEFORE: Sentiment Chart about the Queen AFTER: Positive Sentiment nearly doubles

16. Mobile Internet: Top Categories Source: Mobile Media View UK; Report: Standard Metrics (IM Applications Excluded) Period: Qtr 2, 2010 Operator: All Operators Top UK Search sites,Q2’2010

17. AdRelevance: Top 20 Advertisers by Campaigns Source: AdRelevance UK: Number of Campaigns. Statistics, Sep10

18. About NM Incite NM Incite, a Nielsen McKinsey Company, builds upon the industry-leading social media and online brand metrics, consumer insights and real-time market intelligence of Nielsen BuzzMetrics and the capability building, proprietary knowledge and expertise in areas of marketing & sales, organization and service operations of McKinsey to help businesses harness the full potential of social media intelligence. NM Incite currently operates in 13 countries with headquarters in New York. For more detail on our methodology, or other questions, please visit www.nmincite.com or contact your Nielsen Online Account Manager. The Nielsen Company Phone: 020 7014 0590 Sales: [email_address] Client Services: [email_address]

20. About AdRelevance AdRelevance provides Online Advertising Intelligence for Advertisers, Agencies and Publishers "AdRelevance allows marketers to keep an eye on their competition. These reports will tell them what sites their competition are advertising on, how many impressions they are buying and also show what the ads actually are. The marketers can then take that data and it is one of the factors used when that company decides on its own media buys." Nielsen Online AdRelevance provides online advertising intelligence for fifteen European markets, the US and Asia Pacific. In Europe the service covers the UK, Germany, France, Italy, the Netherlands, Switzerland, Belgium, Austria, Sweden, Norway, Denmark, Portugal, Luxembourg, Spain and Turkey. The service crawls more than 3,500 websites (over 150,000 urls) in Europe all day, every day, providing indispensable market intelligence on who is advertising online, which sites the campaigns are running on, the duration and frequency of the campaigns, and capturing and storing the creative content. For more detail on our methodology, or other questions, please contact your Nielsen Online Account Manager. The Nielsen Company Phone: 020 7014 0590 Sales: [email_address] Client Services: [email_address]