This document discusses native mobile advertising. It notes that InMobi has 17 offices worldwide to provide local creative services. Native advertising is described as being non-obtrusive, contextual, and prioritizing user experience. The document outlines InMobi's approach to immersive creative experiences, audience intelligence, and personalized advertising at scale. Charts show that native ad formats like expandables and interstitials have higher conversion rates than banner ads. It envisions a future where native ads continue to replace static formats and envisions new native ad units.