This document discusses native mobile advertising. It notes that InMobi has 17 offices worldwide to provide local creative services. Native advertising is described as being non-obtrusive, contextual, and prioritizing user experience. The document outlines InMobi's approach to immersive creative experiences, audience intelligence, and personalized advertising at scale. Charts show that native ad formats like expandables and interstitials have higher conversion rates than banner ads. It envisions a future where native ads continue to replace static formats and envisions new native ad units.

1. Native is Natural in Mobile
Jan 29, 2013
Advertising Research Foundation

2. INMOBI
GLOBAL REACH WITH LOCAL SERVICE
OFFICE WITH
CREATIVE SERVICES
REGULAR INMOBI
OFFICE
17 offices worldwide

3. There is an
“experience lag” for
interactions to new
mediums.
$

4. WHAT IS
NATIVE
ADVERTISING?
Non-obtrusive
Contextual
User experience first

5. IMMERSIVE CREATIVE
The
Native
Experience
AUDIENCE
INTELLIGENCE
PERSONALIZED
AT SCALE

6. IMMERSIVE CREATIVE
AUDIENCE
INTELLIGENCE
PERSONALIZED
AT SCALE
INTERACTIVE AND
CONTEXT SPECIFIC
ENGAGEMENT
Creative formats that
fundamentally align with the user
experience.

7. CUSTOM
PERSONAS
IMMERSIVE CREATIVE
AUDIENCE
INTELLIGENCE
PERSONALIZED
AT SCALE
SOCIAL
ECOSYSTEMS
BEHAVIORAL
SCIENCES
Intelligent
targeting built on
the database of
context and intent.
AUDIENCE
INTELLIGENCE
CROSS DEVICE
COLLABORATION
USER LIFE MAPS

8. PERSONALIZED CREATIVE
AUDIENCE
INTELLIGENCE
ATOMIZED
ASSETS
PERSONALIZED
AT SCALE
MOBILE
COMMERCE
Scale native
experiences to more
than custom
sponsorships.
GLOBAL SCALE
SCALE AND SCOPE
OF
PERSONALIZATION
APP
DOWNLOADS
AND CPA
BRAND
EXPERIENCES

9. FOCUS ON THE USER
>
CLICKS
CONVERSIONS
CTR
CVR

10. 3.06%
Let’s Aspire to
Greater
1.65%
1.73%
1.99%
1.58%
1.40%
1.12%
0.63%
Banner Ads Expandables Interstitials
Text Ads
Chart 4: Average conversion Rates Across Ad Formats by OS, Q2 2013
Average Conversion Rate in iOS
Average Conversion Rates on Android

11. Publisher
Advertiser
PATH FORWARD:
RESET ECOSYSTEM PRIORITIES

12. TILED EXPERIENCES
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!
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13. GRID EXPERIENCES

14. WHAT DOES THE FUTURE HOLD?
NATIVE
INTERSTITIALS
TAKE OVER
BANNER
STATIC
RICH MEDIA
TAKE OVERS
?
NATIVE
INTERSTITIALS

15. Let’s Connect
Pankaj Bengani
VP Global Strategic Partnerships
pankaj@inmobi.com
@2weetpankaj