Extreme Social Media Marketing Tips & Tricks
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The document provides tips and strategies for social media marketing and optimizing online video content. It discusses analyzing social media and video analytics to understand user behavior. Tips include creating exclusive content for each social platform, using landing pages and video SEO, and legal and ethical promotion practices. It emphasizes the importance of video, analyzing what drives traffic, and embracing low budgets with affordable cameras and software.
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Extreme Social Media Marketing Tips & Tricks
- 1. nd ra ! B w Ne Extreme Tips & Tricks in Social Media Marketing CONFIDENTIAL Innotech Dallas 1
- 2. Howdy My name is “giovanni gallucci” CONFIDENTIAL 2
- 3. consider yourself warned we’ll be drinking from a fire hose today those with weak constitutions should leave now CONFIDENTIAL
- 4. let’s reset expectations this isn’t only about connecting with your audience we make ripples in the social media ecosystem we don’t *sell*, we influence Inherently, we have to deal with fuzzy or “pr” math here CONFIDENTIAL 4
- 5. 3 woopra.com - stats from over 150,000 websites What *really* drives traffic? CONFIDENTIAL
- 6. What *really* drives traffic? Takeaway: source: @JohnPoz Work YouTube & Flickr - Forget the rest... CONFIDENTIAL 4
- 7. What *really* drives traffic? source: @JohnPoz Takeaway: source: @JohnPoz Work StumbleUpon & Digg - Forget the rest... CONFIDENTIAL 5
- 8. What *really* drives traffic? source: @JohnPoz Takeaway: source: @JohnPoz Work Facebook & Twitter - Forget the rest... CONFIDENTIAL 6
- 9. Facebook Marketing Use landing tabs! CONFIDENTIAL
- 10. Create A Sense Of Exclusivity If all your tweets are on facebook, why should follow you in both places? -Create YouTube Specific, Twitter specific, Flickr specific, Facebook specific etc content CONFIDENTIAL
- 11. Facebook Marketing Be Clear About Your Guidelines CONFIDENTIAL
- 12. Facebook Marketing Study Your Facebook Insight Data! CONFIDENTIAL
- 13. YouTube Marketing Study Your YouTube Insight Data! CONFIDENTIAL
- 14. Twitter-Related Applications Tweet Adder CONFIDENTIAL
- 15. Own your negative space first Planning for the inevitable - within the law CONFIDENTIAL
- 16. Own your negative space first Planning for the inevitable - within the law CONFIDENTIAL
- 17. Own your negative space first “YOU” suck “YOU’RE” breaking laws “YOU” lied CONFIDENTIAL
- 18. Own your negative space first “YOU” suck “YOU’RE” breaking laws “YOU” lied CONFIDENTIAL
- 19. Promote the negative of your competitor “they” cheat plano voter fraud incompetent poll workers CONFIDENTIAL
- 20. Optimize when you can’t optimize CONFIDENTIAL
- 21. Seek A Non-Profit Partner That’s Active In Social Media -Campaigns partnered with causes that have a dedicated social media presence are more successful. -It’s not the size of the partner that’s important, but rather their level of participation in social media and the campaign. -- -Many people support cause campaigns because they support the partner. -If the partner isn’t active, or fails to engage their supporters, the campaign will have an uphill battle. -Rather than just being a recipient of donations, the partner should play an active role in the campaign by rallying its fans/customers. CONFIDENTIAL
- 22. Connect The Theme, Sponsor, & Partner CONFIDENTIAL
- 23. Identify & Use Your Best Social Media Assets CONFIDENTIAL
- 24. Target A Well-Defined Audience -If you know your audience, and you listen to them AND ENGAGE - you’ll be more successful. -Take care to identify your audience on each social media network. -- -Don’t assume all social media platforms are the same. -Don’t assume your audience will respond the same from one network to the next. -When engaging on several different platforms, pay attention to how your audience reacts differently in each and be prepared to respond accordingly. CONFIDENTIAL
- 29. Video Promotion Via YouTube Messages CONFIDENTIAL 8
- 30. Beating The Competition To The Post CONFIDENTIAL
- 31. Beating The Competition To The Post CONFIDENTIAL
- 36. Know why you’re getting into social media CONFIDENTIAL
- 37. Know why you’re getting into social media CONFIDENTIAL
- 38. Know why you’re getting into social media CONFIDENTIAL
- 39. All Your Marketing Are Belong To Video. CONFIDENTIAL
- 40. Who’s Watching Where? 173.3 Million unique US internet users per month 32.6 BILLION videos watched across the web Average video duration - 4 minutes Youtube - 135.4 Mil users @ 12.8 Billion Videos Avg YouTube user watches 94 videos per month CONFIDENTIAL
- 41. Who’s Watching Where? Facebook - 260 Billion Page Views Per Month Hulu.com - 903.1 Mil Video Views/Month Microsoft-owned sites - 491.8 Mil views/month Yahoo!-owned sites - 435.5 Mil views/month CONFIDENTIAL
- 42. Why Online Video? Searches for Video -58% of all US online users report using search engine results to discover video -vs. from portals (19%) vs. other video destination sites excluding YouTube (11%) CONFIDENTIAL
- 43. Why Online Video? YouTube Searching -74% of online consumer reported using the site to discover video -October, 2010 -- 3rd largest search engine in the US -October, 2010 -- 4.5B queries = 28% of all Google searches CONFIDENTIAL
- 44. Why YouTube? 43% of market share of ALL online video -3rd-most-visited site on the web -24 hours of video uploaded every minute -Over 2 BILLION video views server every day -No cost and low technical barriers -Will/has become a top hosting destination for media firms -New partnerships with top media companies means better quality content CONFIDENTIAL
- 45. Embrace Your Shoestring Budget Canon G12 - $400 T2i - $800 S20 - $1000 7D - $1400 5D - $2400 1D - $4000 Apple iMacs & iMovie or Final Cut Pro CONFIDENTIAL
- 46. Embrace Your Shoestring Budget Canon G12 - $400 T2i - $800 S20 - $1000 7D - $1400 5D - $2400 1D - $4000 Apple iMacs & iMovie or Final Cut Pro You’ve got to put more effort into it these days CONFIDENTIAL
- 47. What’s in my bag? Canon 5D & 7D Zoom H4N Audio Recorder Glass (Spend More $$ on GLASS than on the camera body!) Learn about AUDIO & LIGHT! CONFIDENTIAL
- 48. Your video can’t suck Current events CONFIDENTIAL
- 49. Your video can’t suck After the event CONFIDENTIAL
- 50. Your video can’t suck Local Business CONFIDENTIAL
- 51. How Do They Find It? They Search. Search Engines Don’t Know What’s In Your Video. CONFIDENTIAL
- 52. Enter VSEO (video search engine optimization) CONFIDENTIAL
- 53. What Is Video SEO? CONFIDENTIAL
- 54. What Is Video SEO? CONFIDENTIAL
- 55. When is a contest not a contest? $100,000 or $250 at a time? CONFIDENTIAL
- 56. Video SEO Strategy & Tips Video SEO Ranking Factors -Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers CONFIDENTIAL
- 57. Tips for Optimizing Your Video What can YOU do in increase the views on your videos? CONFIDENTIAL
- 58. Create Optimized Video Landing Pages CONFIDENTIAL
- 59. Create Optimized Video Landing Pages CONFIDENTIAL
- 60. Don’t Forget The User Experience! CONFIDENTIAL
- 61. Tools for promoting your videos CONFIDENTIAL
- 62. Video Promotion Via YouTube Messages CONFIDENTIAL 8
- 63. Video Promotion Via YouTube Messages tube toolbox - don’t use tools to cheat! use technology to work more efficiently YouTube TOS Section 4.G: "You agree not to use or launch any automated system, including without limitation, "robots," "spiders," or "offline readers," that accesses the Website in a manner that sends more request messages to the YouTube™ servers in a given period of time than a human can reasonably produce in the same period by using a conventional on-line web browser." CONFIDENTIAL 8
- 64. Video Promotion Via YouTube Messages CONFIDENTIAL 8
- 65. Video Promotion Via YouTube Messages CONFIDENTIAL 8
- 67. The Social Media Manual http://TheSocialMediaManual.com CONFIDENTIAL
- 68. The Social Media Manual http://TheSocialMediaManual.com CONFIDENTIAL
- 69. The Social Media Manual (beta) http://TheSocialMediaManual.com Thanks! giovanni@gallucci.net 469.682.6978 blog: http://LiveLoudTexas.com facebook: http://facebook.com/giovanni.gallucci twitter: @giovanni CONFIDENTIAL