The document provides tips and strategies for social media marketing and optimizing online video content. It discusses analyzing social media and video analytics to understand user behavior. Tips include creating exclusive content for each social platform, using landing pages and video SEO, and legal and ethical promotion practices. It emphasizes the importance of video, analyzing what drives traffic, and embracing low budgets with affordable cameras and software.

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Extreme Tips & Tricks
in Social Media Marketing
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2. Howdy
My name is “giovanni gallucci”
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3. consider yourself warned
we’ll be drinking from
a fire hose today
those with weak
constitutions should
leave now
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4. let’s reset expectations
this isn’t only about connecting
with your audience
we make ripples in the social media ecosystem
we don’t *sell*, we influence
Inherently, we have to deal with fuzzy or “pr” math here
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5. 3
woopra.com - stats from
over 150,000 websites
What *really* drives traffic?
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6. What *really* drives traffic?
Takeaway: source: @JohnPoz
Work YouTube & Flickr - Forget the rest...
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7. What *really* drives traffic?
source: @JohnPoz
Takeaway: source: @JohnPoz
Work StumbleUpon & Digg - Forget the rest...
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8. What *really* drives traffic?
source: @JohnPoz
Takeaway: source: @JohnPoz
Work Facebook & Twitter - Forget the rest...
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9. Facebook Marketing
Use landing tabs!
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10. Create A Sense Of Exclusivity
If all your tweets are on facebook, why should follow you in both
places?
-Create YouTube Specific, Twitter specific, Flickr specific, Facebook specific etc content
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11. Facebook Marketing
Be Clear About Your Guidelines
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12. Facebook Marketing
Study Your Facebook Insight Data!
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13. YouTube Marketing
Study Your YouTube Insight Data!
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14. Twitter-Related Applications
Tweet Adder
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15. Own your negative space first
Planning for the inevitable - within the law
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16. Own your negative space first
Planning for the inevitable - within the law
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17. Own your negative space first
“YOU” suck
“YOU’RE” breaking laws
“YOU” lied
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18. Own your negative space first
“YOU” suck
“YOU’RE” breaking laws
“YOU” lied
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19. Promote the negative of your competitor
“they” cheat
plano voter fraud
incompetent poll workers
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20. Optimize when you can’t
optimize
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21. Seek A Non-Profit Partner That’s Active In Social Media
-Campaigns partnered with causes that have a dedicated social media presence
are more successful.
-It’s not the size of the partner that’s important, but rather their level of
participation in social media and the campaign.
-- -Many people support cause campaigns because they support the partner.
-If the partner isn’t active, or fails to engage their supporters, the campaign will
have an uphill battle.
-Rather than just being a recipient of donations, the partner should play an active
role in the campaign by rallying its fans/customers.
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22. Connect The Theme, Sponsor, & Partner
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23. Identify & Use Your Best Social Media Assets
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24. Target A Well-Defined Audience
-If you know your audience, and you listen to them AND ENGAGE - you’ll be more
successful.
-Take care to identify your audience on each social media network.
-- -Don’t assume all social media platforms are the same.
-Don’t assume your audience will respond the same from one network to the next.
-When engaging on several different platforms, pay attention to how your
audience reacts differently in each and be prepared to respond accordingly.
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25. Energize and Motivate!
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26. Energize and Motivate!
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27. Energized and Motivated!
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28. iTunes Analytics
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29. Video Promotion Via YouTube Messages
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30. Beating The Competition To The Post
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31. Beating The Competition To The Post
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32. Photo Sharing
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33. Flickr
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34. Flickr
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35. Website/Social Analytics
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36. Know why you’re getting into social media
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37. Know why you’re getting into social media
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38. Know why you’re getting into social media
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39. All Your Marketing Are Belong To Video.
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40. Who’s Watching Where?
173.3 Million unique US internet users per month
32.6 BILLION videos watched across the web
Average video duration - 4 minutes
Youtube - 135.4 Mil users @ 12.8 Billion Videos
Avg YouTube user watches 94 videos per month
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41. Who’s Watching Where?
Facebook - 260 Billion Page Views Per Month
Hulu.com - 903.1 Mil Video Views/Month
Microsoft-owned sites - 491.8 Mil views/month
Yahoo!-owned sites - 435.5 Mil views/month
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42. Why Online Video?
Searches for Video
-58% of all US online users report using search engine results to discover video
-vs. from portals (19%) vs. other video destination sites excluding YouTube (11%)
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43. Why Online Video?
YouTube Searching
-74% of online consumer reported using the site to discover video
-October, 2010 -- 3rd largest search engine in the US
-October, 2010 -- 4.5B queries = 28% of all Google searches
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44. Why YouTube?
43% of market share of ALL online video
-3rd-most-visited site on the web
-24 hours of video uploaded every minute
-Over 2 BILLION video views server every day
-No cost and low technical barriers
-Will/has become a top hosting destination for media firms
-New partnerships with top media companies means better
quality content
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45. Embrace Your Shoestring Budget
Canon G12 - $400
T2i - $800
S20 - $1000
7D - $1400
5D - $2400
1D - $4000
Apple iMacs & iMovie or Final Cut Pro
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46. Embrace Your Shoestring Budget
Canon G12 - $400
T2i - $800
S20 - $1000
7D - $1400
5D - $2400
1D - $4000
Apple iMacs & iMovie or Final Cut Pro
You’ve got to put more effort into it these days
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47. What’s in my bag?
Canon 5D & 7D
Zoom H4N Audio Recorder
Glass
(Spend More $$ on GLASS than on the
camera body!)
Learn about AUDIO & LIGHT!
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48. Your video can’t suck
Current events
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49. Your video can’t suck
After the event
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50. Your video can’t suck
Local Business
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51. How Do They Find It?
They Search.
Search Engines Don’t Know
What’s In Your Video.
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52. Enter VSEO
(video search engine optimization)
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53. What Is Video SEO?
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54. What Is Video SEO?
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55. When is a
contest not a
contest?
$100,000 or
$250 at a
time?
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56. Video SEO Strategy & Tips
Video SEO Ranking Factors
-Title
-Description
-Tags
-Views
-Ratings
-Playlist Additions
-Inbound Links
-Relevance of content
-Flagging/Favorites
-Shares/Embeds
-Onsite Links
-Comments
-Age of VIdeo
-Channel Views
-Subscribers
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57. Tips for Optimizing Your Video
What can YOU do in increase the views on your videos?
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58. Create Optimized Video Landing Pages
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59. Create Optimized Video Landing Pages
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60. Don’t Forget The User Experience!
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61. Tools for promoting your videos
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62. Video Promotion Via YouTube Messages
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63. Video Promotion Via YouTube Messages
tube toolbox - don’t use tools to cheat!
use technology to work more efficiently
YouTube TOS Section 4.G:
"You agree not to use or launch any automated system,
including without limitation, "robots," "spiders," or "offline
readers," that accesses the Website in a manner that sends
more request messages to the YouTube™ servers in a given
period of time than a human can reasonably produce in the
same period by using a conventional on-line web browser."
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64. Video Promotion Via YouTube Messages
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65. Video Promotion Via YouTube Messages
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66. TubeMogul
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67. The Social Media Manual
http://TheSocialMediaManual.com
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68. The Social Media Manual
http://TheSocialMediaManual.com
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69. The Social Media Manual (beta)
http://TheSocialMediaManual.com
Thanks!
giovanni@gallucci.net
469.682.6978
blog: http://LiveLoudTexas.com
facebook: http://facebook.com/giovanni.gallucci
twitter: @giovanni
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