The document lists 37 ways to generate new product ideas, organized by topic. It encourages exploring these various approaches to find innovations that combine different ideas. It also provides additional resources for inspiration, including a newsletter, conference, and workshops/keynotes.

1. 37 ways for new
product ideas
Marc Heleven

2. Looking for new products or services,
check and imagine if one of the 37
ways is possible for your challenge.
Remarkable innovations combine
different ways!
Enjoy!
www.7ideas.net

3. 01. Simplify
less is more / usability / service design / minimal
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4. 02. Add experience
5 senses / experience economy / exclusivity
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5. 03. Co-branding
co-creation / strategic alliances / open innovation
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6. 04. Low cost
disruptive innovation / business model innovation
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7. 05. Go green
sustainability / cradle to cradle / eco-innovation
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8. 06. Disrupt your industry
blue ocean or radical innovation
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9. 07. Mass customization
personalization / 3D-printing
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10. 08. Build a community
consumer tribes / personal branding
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11. 09. Go back to history
history watching / authenticity / retro marketing
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12. 10. Make it smaller
miniaturization / portability / less is more
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13. 11. Tell a story
roots / authenticity / storytelling
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14. 12. Make it multifunctional
combination innovation
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15. 13. Product extensions
brand extensions / line extensions
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16. 14. Search for other uses
multifunctional / unexpected uses
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17. 15. New target groups
segmentation / marketing / long tail
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18. 16. Make new combinations
smart combinations
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19. 17. Reduce time
instant / ready to / one minute / quick / hassle free
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20. 18. Customer in control
prosumers / co-creation
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21. 19. Add some fun
just fun
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22. 20. Do it yourself
self service – DIY - prosumer
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23. 21. New business models
business model innovation
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24. 22. Make ‘impossible’ things
Challenge yourself
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25. 23. Make shortcuts
direct / peer to peer / disintermediation
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26. 24. Crowd sourcing
crowd funding / open innovation
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27. 25. Access > ownership
Access is more important then ownership
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28. 26. Excellent service
service innovation
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29. 27. Innovation ecosystems
closed innovation platforms
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30. 28. Make products smarter
internet of things / self learning
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31. 29. Low tech solutions
frugal innovation
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32. 30. Let nature inspire you
biomimicry
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33. 31. Make it virtual
virtualization / service innovation
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34. 32. Other industries inspiration
Look for inspiration in other branches or industries
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35. 33. Go for slow
time / quality of life
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36. 34. Temporary offerings
limited / pop-up / exclusivity
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37. 35. Go for hybrid solutions
combination innovation / hybrid technologies
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38. 36. Take it easy
simple / convenience
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39. 37. Start with a dream
visionary leaders
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41. Looking for more
inspiration.
3 tips

42. 1. Six inspiration newsletter a year
http://www.21lobsterstreet.com/site/contact/

43. 2. Link festival
http://www.7ideas.net/linkfestival/

44. 3. Workshops and keynotes
Contact us for custom made sets and
presentations for your industry
marc@21lobsterstreet.com