1. 37 ways for new
product ideas
Marc Heleven

2. Looking for new products or services,
check and imagine if one of the 37
ways is possible for your challenge.
Remarkable innovations combine
different ways!
Enjoy!
www.7ideas.net

3. 01. Simplify
less is more / usability / service design / minimal
www.7ideas.net

4. 02. Add experience
5 senses / experience economy / exclusivity
www.7ideas.net

5. 03. Co-branding
co-creation / strategic alliances / open innovation
www.7ideas.net

6. 04. Low cost
disruptive innovation / business model innovation
www.7ideas.net

7. 05. Go green
sustainability / cradle to cradle / eco-innovation
www.7ideas.net

8. 06. Disrupt your industry
blue ocean or radical innovation
www.7ideas.net

9. 07. Mass customization
personalization / 3D-printing
www.7ideas.net

10. 08. Build a community
consumer tribes / personal branding
www.7ideas.net

11. 09. Go back to history
history watching / authenticity / retro marketing
www.7ideas.net

12. 10. Make it smaller
miniaturization / portability / less is more
www.7ideas.net

13. 11. Tell a story
roots / authenticity / storytelling
www.7ideas.net

14. 12. Make it multifunctional
combination innovation
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15. 13. Product extensions
brand extensions / line extensions
www.7ideas.net

16. 14. Search for other uses
multifunctional / unexpected uses
www.7ideas.net

17. 15. New target groups
segmentation / marketing / long tail
www.7ideas.net

18. 16. Make new combinations
smart combinations
www.7ideas.net

19. 17. Reduce time
instant / ready to / one minute / quick / hassle free
www.7ideas.net

20. 18. Customer in control
prosumers / co-creation
www.7ideas.net

21. 19. Add some fun
just fun
www.7ideas.net

22. 20. Do it yourself
self service – DIY - prosumer
www.7ideas.net

23. 21. New business models
business model innovation
www.7ideas.net

24. 22. Make ‘impossible’ things
Challenge yourself
www.7ideas.net

25. 23. Make shortcuts
direct / peer to peer / disintermediation
www.7ideas.net

26. 24. Crowd sourcing
crowd funding / open innovation
www.7ideas.net

27. 25. Access > ownership
Access is more important then ownership
www.7ideas.net

28. 26. Excellent service
service innovation
www.7ideas.net

29. 27. Innovation ecosystems
closed innovation platforms
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30. 28. Make products smarter
internet of things / self learning
www.7ideas.net

31. 29. Low tech solutions
frugal innovation
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32. 30. Let nature inspire you
biomimicry
www.7ideas.net

33. 31. Make it virtual
virtualization / service innovation
www.7ideas.net

34. 32. Other industries inspiration
Look for inspiration in other branches or industries
www.7ideas.net

35. 33. Go for slow
time / quality of life
www.7ideas.net

36. 34. Temporary offerings
limited / pop-up / exclusivity
www.7ideas.net

37. 35. Go for hybrid solutions
combination innovation / hybrid technologies
www.7ideas.net

38. 36. Take it easy
simple / convenience
www.7ideas.net

39. 37. Start with a dream
visionary leaders
www.7ideas.net

41. Looking for more
inspiration.
3 tips

42. 1. Six inspiration newsletter a year
http://www.21lobsterstreet.com/site/contact/

43. 2. Link festival
http://www.7ideas.net/linkfestival/

44. 3. Workshops and keynotes
Contact us for custom made sets and
presentations for your industry
marc@21lobsterstreet.com