Call of Sales Duty: Modern Rep Engagement

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This document discusses gamification and how applying game mechanics like points, badges, and leaderboards can promote engagement. It notes that video games are engaging because they satisfy basic human needs for competence, autonomy, and relatedness. The document then introduces PowerStandings, a gamification platform, and argues it can solve engagement problems at work by allowing autonomy over goals and activities, providing feedback to promote competence, and fostering relatedness through social features like leaderboards and teams.

Ventes Divertissement et humour Design

2
What is gamification?
Applying game mechanics to a non-game
context to promote engagement

What are game mechanics?
• Badges
• Points
• Levels
• Leaderboards
• Boss Fights
• Social Interaction
• Collections
• Teams
• Unlocked Content
• Virtual Goods
• Quests
• Challenges
• Competition
• Chance
• Cooperation
• Feedback
• Turns
• Win States
• Choices
#insidesales

What makes game mechanics work so well?
Action
Consequence
Communicated
Effect
Motivation
Real-time
Feedback Loops
#insidesales

Feedback example
Cumulative
Granular
Sustained
#insidesales

6
Why should a manager care about gamification?
87% lack passion &
energy!!!
#insidesales

7
Why are employees so disengaged?
#insidesales

8
Meanwhile… the video game industry
#insidesales

9
Video games vs Hollywood
$1 Billion … in 1 day!!!
#insidesales

11
Who plays video games?
58%
of Americans
(182 Million people)
30
Avg. age
Entertainment Software Association 2013
55% Male 45% Female
Under 18 (36%) 18-35 (32%)
36+ (32%)
#insidesales

12
How much do people play?
6 Million Years!!!
#insidesales

13
Who plays video games at work?
Information Solutions Group 2007
Senior
Executives (35%)
White Collar
Employees (23%)
#insidesales

14
Why are video games so engaging and fun?
• Winning
• Problem-solving
• Exploring
• Teamwork
• Recognition
• Overcoming
• Collecting
• Social interaction
• Progressing
• Surprise
• Imagination
• Sharing
• Role Playing
• Customizing
• Goofing Around
• Celebrating
• Taunting / teasing
• Fun failure
#insidesales

Competence
Relatedness
Autonomy
Video games satisfy basic human needs
#insidesales

How do video games satisfy the need for competence?
#insidesales

How do video games satisfy the need for autonomy?
Side Activities
• Scuba diving
• Golf
• Tennis
• Basketball
• Hunting
• Base jumping
• Yoga
• Darts
• Arm wrestling
• Cycling
• Hiking
#insidesales

How do video games satisfy the need for relatedness?
#insidesales

How have video games changed over the years?
1972 2010’s
Competence Based Competence,
Autonomy, &
Relatedness
#insidesales

20
Essence of Gamification
Video
Games
Sales Reality
#insidesales

How does PowerStandings solve engagement problems?
Self-
determination
Theory
• Motivation
• Engagement
• Visibility
#insidesales

Meet Mark, Steve, & Brent
Mark Littlefield Steve Watts Brent Taylor
#insidesales

A day in the life
Autonomy,
Relatedness
CompetenceCompetence,
Autonomy,
Relatedness
Competence,
Autonomy,
Relatedness
Competence,
Relatedness

0
5
10
15
20
25
30
35
40
45
PowerDialer Only Local Presence Only PowerStandings & Local
Presence
Leads Contacted (100 Dials)
+ 96%+ 40%
How can PowerStandings impact your team?

Special Offer
Normal Pricing
$40 per user / month
$1,200 implementation
#insidesales

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