1. INTELLIGENT DATA
SERVICES | POSITIVE
CONSENT
Intelligent Data Services

2. Intelligent Data Services
 The services offered by Intelligent Data Services can
be viewed on the Intelligent Data Services website
www.intelligentds.co.uk . These services include
providing customers with access to the company’s
core database for b2b marketing purposes. The
Intelligent Data Services database contains details of
over 2 million businesses throughout the United
Kingdom. As well as general mailing and telephone
details, the Intelligent Data Services database also
includes specific contact information on key decision
makers within those companies. The purpose of this is
to enable customers to make contact with specific
individuals within the businesses they are targeting –
depending on the nature of the product or service they
are seeking to promote.

3. Intelligent Data Services
 Intelligent Data Services states that the mailing and telephone
information it holds is at least 97% accurate. Intelligent Data
Services has a number of processes in place to maintain the
accuracy of its data. The company operates a rolling system to
check the contact details of the businesses on its database. It
makes approximately 170,000 verification calls to businesses each
month. Intelligent Data Services also monitors official publications
such as the London and Edinburgh Gazette to check for status
changes in respect of the businesses on its database. Contact data
is also validated against the Royal Mail Postal Address File and is
regularly checked against the Royal Mail’s ‘gone away’ files.
Intelligent Data Services also holds over 850,000 email addresses
on a ‘double opted-in’ database. This means that positive consent
for third party emailing is obtained by Intelligent Data Services over
the phone. Emails are then sent to these contacts – providing them
with the opportunity to amend their details. Intelligent Data Services
then re—verifies these email addresses every eight weeks. This
verification includes a request for confirmation that each contact is
happy to remain on the database.

4. Intelligent Data Services
 Intelligent Data Services states that if it fails to
achieve a 97% accuracy rating on any order from
a customer for mailing and telephone information,
it will offer a 2-for-1 replacement on any
inaccurate records provided. Intelligent Data
Services also guarantees that at least 90% of the
emails to the businesses on its email database
will be delivered. If the company is unable to
achieve this, it offers an over-delivery on the
subsequent order by 10%. Clients of Intelligent
Data Services include Zurich Group, Vista Print,
TNT, the Times Newspapers and Proctor &
Gamble. In 2012, the Scottish Business Awards
listed Intelligent Data Services as one of the Top
90 Companies in Scotland.