3. Position
• Matchmedia founded 25th Oct 2009.
• Sports and Activities using Technology.
• Funded via NISP ‘Halo’ Investment.
• Creators of ‘Appographs’ and ‘Bumbles
Balls’
• New Product ‘Froggi Feet’
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6. Pain
• Standard product offering in Kid’s
Education apps section (iOS).
• No Continuity -either in titles or
story.
• No ‘Brand’ for Kids Education/
Entertainment.
• Apps created by ‘App Developers’.
• Experience very ‘App Centric’.
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14. Product
• Family Orientated.
• Grows and evolves.
• Touch, hear, see, feel, enjoy!
• Designed for apps!
• Special Touches.
• Multiple Platforms.
• ‘Old World’ ethos and values.
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