14. Jeneanne Rae, Design Can Drive Exceptional Returns for Shareholders
Apple
Coca Cola
Ford
Herman-Miller
IBM
Intuit
Nike
Procter & Gamble
Rubbermaid
Starbucks
Starwood
Steelcase
Target
Walt Disney
Whirlpool
+228%
THE “D INDEX”
15.
16. BUSINESS IS NOW ASKING
DESIGN TO HELP CREATE
EXPERIENCES THAT WILL
CONNECT WITH PEOPLE’S
NEEDS AND EMOTIONS