2. We can distinguish shopping stores with some
criteria.
Air-conditioned malls and non- Air-
conditioned malls
Brand stores and non brand stores
Mall store and street shop
Real shopping and Online shopping.
3. Bashundhara City, a shopping mall New Market is a commercial shopping
located in Dhaka, Bangladesh is 21 market in north of Dhaka constructed in
stories tall and has space for 2,500 1952 has 440 shops and a triangular
retail stores and cafeterias The fully air- lawn at the center high arched entry
conditioned shopping mall with rooftop gates on three sides. There were spaces
gardens is considered a modern symbol for 440 shops and a triangular lawn at
of the emerging city of Dhaka. the center.
4. Deshi Dosh is a common brand store
platform shared by ten of the most
popular design stores in Bangladesh,
which showcase exclusive Bangladeshi There are a lot of local
fabrics and designs. Located on
Basundhara City Shopping Complex, store with a good quality
Dhaka. Deshi Dosh takes up a space of
23,000 square feet at one of the product throughout the
corners. Brand products of Shada Kalo,
Rong, Kay Kraft, Nipun, Probartona, city.
Anjans, Deshal, Bibiyana, Banglar Mela
and Nogordola cover an equal space.
5. Shopping malls are excellence Shops in street and footpath is
place for high quality shopping and great place for low price shopping
ensures customer satisfaction for for middle class and lower class
high and middle class society. families.
6. Real shopping involves going to Now-a-days, online shopping
store physically, choice and system has been established
decide in store is the most where customer choice product
common practice in past and via online watching image or
present decades. Most people video, order them in internet
prefer this as a great way of and finally receive the product
shopping. in hand after ensuring payment.
7. Before entering store
Deshi Dosh is reputed
brand store. So I have
plan to visit that store.
Nice decoration attracts
me.
Deshi Dosh, Basundrada Nice and big sign draws
City, Dhaka me to store.
I felt pretty entering
store .
Store outlook made me
confident that it would
be nice place of
shopping experience.
8. Environment Personnel
Inside store, shopping Salesman contact just
environment was entering the store.
excellent with large Male and female
space, nice smell, no- salesman.
noise. Salesman dressed up
their identical uniform.
Bright lighting,
A salesman for every 2-3
confortable room
customers.
temperature.
Nice behavior with all
Proper security and class of people.
sufficient cash register
booths.
Not overcrowded.
Tiles and clean floor
9. Products Customers
Customers with their
Products are displayed companion.
well organized. 10-15 minutes stay in
Sufficient display of store.
products. Purchase at least
Classified according to product
Good sign of
age, sex, type.
satisfaction among
Trial room customers.