Cisco MWC2013-Barcelona. More events...

1. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Cisco Mobile Internet Demonstrations
Mobile World Congress | February 25-28, 2013 | Barcelona, Spain
23 April 2013
Brian Walsh
Senior Marketing Manager
Cisco SP Mobility

2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2Cisco Confidential 2© 2010 Cisco and/or its affiliates. All rights reserved.
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3. New Economics
Growth Markets
7 Billion Global Mobile Users in 2012; 10.3 Billion by 2017
3.5x faster than Global Population Growth
33% of Mobile Traffic off-loaded to Wi-Fi in 2012; 46% in 2017
4X more Wi-Fi traffic than Cellular
By 2017, two-thirds of world’s mobile data will be video
5.1% generated by M2M
24x increase in M2M Data between 2012 & 2017
563 Petabytes per month consumed
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2012–2017

4. Orchestration ANALYTICSPOLICY
IP Core Evolution
ANDSF, WSG, SaMOG
Quantum™ Software Suite
(Network Abstraction, Policy, WAN
Orchestration, RAN Optimization)
ANALYTICSANALYTICSPOLICYPOLICY Orchestration ANALYTICSPOLICY Orchestration
Cisco Mobility
Managing
Traffic
Growth Quantum™ Software Suite
Monetize
and
Differentiate
IP Network Evolution Programmable Network
Universal Small Cell
ASR 901S
Cisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco MobilityCisco Mobility
Address
Spectrum
Scarcity
Licensed Small Cells
Cisco Mobility Portfolio – MWC 2013 Innovations

5. Next Generation Internet Mobility Architecture
Elasticity Accelerates New Business Opportunities
MOBILE CLOUD SERVICES
INTELLIGENT NETWORK
HETEROGENEOUS CLIENT /ACCESS
Self Optimizing Network
Unified Data Center
Small Cell
(SP WiFi and Femto)
Macro Radio
(2G, 3G, LTE)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)
Small Cell
(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)
Small Cell
(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)(SP WiFi and Femto)
Universal Small Cell
LTE, 3G, Wi-Fi
3G Small Cell
3G & Wi-Fi
Macro Radio
(2G, 3G, LTE)(2G, 3G, LTE)(2G, 3G, LTE)
Unified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data Center Optimization
Analytics and Policy
Unified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterUnified Data CenterMonetization
IP Edge and
CorePacket CoreMobile Backhaul Packet CorePacket CorePacket CorePacket Core
Elastic Packet
CoreMobile BackhaulMobile BackhaulMobile Backhaul
IP Edge andIP Edge andIP Edge and
Core
IP Edge and
Core
Virtualized
Infrastructure

6. Data-in-Motion: Greater Monetization, Optimization
Operator NetworkAdvantage in Real-Time Data
DATA IN MOTION
PREDICTIVE
DATA
Automated
Decisions
Resource
Planning Targeted
Promotion
Geofencing
Object
Correlation
Expected
Outcomes
Data in Motion provides contextual relevance, and opens up growth
opportunities when acted upon by programmable networks
Planning
Geofencing
REAL-TIME DATA
Dwell Time
Traffic
Patterns
Location
App Usage
Network
Speed
Device Type
Quota
Balance
Device
HISTORICAL
(BIG) DATA

7. Demo #1:
Business
Innovation
with SP
Wi-Fi

8. Monetizes User
contextual information
Engage customers
before they
authenticate to Wi-Fi
Pushes Local
Services!to device
The SSID finds You!

10. Analytics and
Abstraction Suites to
enable secure Ad
targeting with privacy
protection
Operator insertion into
Mobile Advertising
ecosystem with
unique value
New Monetization
Approaches, e.g.,
Toll Free/1-800
Data Offers to
Targeted Users

11. Thank YouThank YouThank You

12. Rich analytics to
understand Dwell
Time, Traffic, and
Crowding in venue Quantify success of
contextual
promotions
Optimize operations
and resource
deployment to
support the
business

13. Cisco Quantum Suite
brings new capabilities to
put Data in Motion
Operators increase
Service Creation Velocity
by extracting, correlating,
and Monetizing Real-
Time Network Intelligence