The document discusses the future of online services and ecosystems. It notes that as devices gain more sensors, services will be able to adapt more precisely to individual contexts and needs using big data and algorithms. However, this could disconnect people from understanding how algorithms shape their experiences. To address this, the document suggests designing for choices and using play to allow systems to flow while giving people more control over their data and experiences.
10. sharing as default
war of a"enPon
augmented knowledge
era of curiosity
instant customizaPon
viral is a posiPve thing
social living
all devices are sensors
27. recognized
intermediate
client
behavior data
user PC
portal
e‐mail
experience
connect
social graph
social webTV banner
log on
account data
digireader
mobile tablet ...
ERP/CRM data
profile context
service
data
28. recognized
your
client
behavior data
user PC
portal
e‐mail
experience
connect
social graph
social webTV banner
log on
account data
digireader
mobile tablet ...
ERP/CRM data
profile context
service
data
29. play
recognized
your
client
behavior data
user PC
portal
e‐mail
experience
connect
social graph
social webTV banner
log on
account data
digireader
mobile tablet ...
ERP/CRM data
profile context
service
data
Het is model dat doordraait. Je moet kiezen voor specifieke diensten, specifiek voor een bepaald segment van je klanten. Voor een ander segment doorloop je de stappen opnieuw. Wel sneller hopelijk.\n\nDan ontstaan echte relevente diensten. Die gebruik maken van de verschillende contexten.\n