The document discusses the future of online services and ecosystems. It notes that as devices gain more sensors, services will be able to adapt more precisely to individual contexts and needs using big data and algorithms. However, this could disconnect people from understanding how algorithms shape their experiences. To address this, the document suggests designing for choices and using play to allow systems to flow while giving people more control over their data and experiences.

1. the future of online services
Iskander Smit, info.nl
Club of Amsterdam, February 17, 2011
h"p://vimeo.com/12187317

2. designing to force choice
in a world of augmented
service experiences

3. the context of our life is an
online ecosystem

4. Stephen Elop
The ba"le of devices has now
become a war of ecosystems.

5. the future is for
impulsed‐shaped services

7. Kevin Kelly
The increase of diversity.
Services adapt to the context of
that one person.
h"p://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php

8. h"p://gravity.com

9. Jesse Schell
We need to learn our
children to be curious.
Not to know the world. Text
http://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse

10. sharing as default
war of a"enPon
augmented knowledge
era of curiosity
instant customizaPon
viral is a posiPve thing
social living
all devices are sensors

11. Tim O’Reilly
Devices will all have sensors.
In the end it is about the
services you create using
these sensors.

13. growing into web of impulses
pagerank network effect conversaPons big data

14. growing into web of impulses
pagerank network effect conversaPons big data

16. all about big data

19. Kevin Slavin
We live in a world that is
more and more shaped by
the algorithms.
We get disconnected with
this new algo world.
http://livestre.am/Bvlh

23. so...
We are living are life in online ecosystems
Where big data and algorithms creaPng
conPnuous profiles
The profiles will be used to shape the services
to match our future needs

24. Paradox of an augmented
enhanced life

25. the dark side of usability
24

26. Hannah Donovan
Make magic by mixing the right amount
of expected and unexpected
experiences.
h"p://www.slideshare.net/hannahdonovan/interface‐magic

27. recognized
intermediate
client
behavior data
user PC
portal
e‐mail
experience
connect
social graph
social webTV banner
log on
account data
digireader
mobile tablet ...
ERP/CRM data
profile context
service
data

28. recognized
your
client
behavior data
user PC
portal
e‐mail
experience
connect
social graph
social webTV banner
log on
account data
digireader
mobile tablet ...
ERP/CRM data
profile context
service
data

29. play
recognized
your
client
behavior data
user PC
portal
e‐mail
experience
connect
social graph
social webTV banner
log on
account data
digireader
mobile tablet ...
ERP/CRM data
profile context
service
data

31. Tom Armitage
Bending the rules is
essenPal for play.
People and rules together
make the system.
h"p://vimeo.com/19242995

32. so: we will design for choices
on spot
spot on
advice
choices
profile
shareable
behavior
knowledge
valuable instant

33. check in/check out systems

34. play money
€

35. play money
€ ...

37. in the age of curiosity

38. in the age of curiosity
data and algorithms will shape
services around you

39. in the age of curiosity
data and algorithms will shape
services around you
and will we use play to design
behavior to let the system flow

40. thanks!
h"p://about.me/iskandr
info.nl making online ecosystems
http://www.youtube.com/watch?v=2lXh2n0aPyw

41. thanks!
h"p://about.me/iskandr
info.nl making online ecosystems
http://www.youtube.com/watch?v=2lXh2n0aPyw

42. thanks!
h"p://about.me/iskandr
info.nl making online ecosystems
http://www.youtube.com/watch?v=2lXh2n0aPyw