Research Article : Integration Of Strategic Management And Quality Assurance In The Romanian Higher Education
By: Liviu Moldovan
Submitted To: Dr. Yahya Saleh
Prepared By: Rami Issa
Total Quality Management (TQM) in Romanian Education
1. Research Article :
Integration Of Strategic Management
And Quality Assurance In The
Romanian Higher Education
By: Liviu Moldovan
2. Integration Of Strategic Management
And Quality Assurance In The
Romanian Higher Education
By: Liviu Moldovan
Submitted To: Dr. Yahya Saleh
Prepared By: Rami Issa
3. Introduction…
After 1990, Changes In Political, Economic And Social Factors
More Influence Was On Education
About 90 Universities : Strong Competition
In 2006, Obliged To Implement Quality Management Systems
Romanian Agency For Quality Assurance In Higher Education
(ARACIS)
4. Introduction…
ARACIS Classification For Universities
• Education
• Education And Scientific Research
• Education And Advanced Research
Petru Maior University Of Tirgu Mures (UPM)
Aims To Strengthen Regional Market
5. Hypotheses …
Hypothesis (1):
"Strategies Focused On Quality, Are Positively Related To The
Other Competitive Strategies Adopted By The Universities".
Hypothesis (2): "Integrated Quality Strategy Determines Other
Competitive Strategies“
Hypothesis (3): "Performance Indicators Are Tools Achieving
Integrated Quality Strategy"
6. Quality And Strategy…
Defensive Strategy "Keeping The Market":
Focuses On Quality Assurance Control Of The Educational
And Research Processes In The University Itself.
Offensive Penetration:
Focuses On Creating Educational Programs At Technical And
Quality Level Equal Or Better Than The Competitor's Quality
7. Quality Defensive Strategy
Two Main Functions:
Teaching
Scientific Research.
Teaching: Highest Quality Education Requires Highest Quality
Teachers".
Research: Increase Resources Devoted To Innovation And Also
The Number Of Active Scientific Research Participants.
11. Performance Indicators Strategy (After)
ARACIS Has Elaborated "External Assessment Methodology,
Standards, Reference Standards And The List Of Performance
Indicators“
Three Main Domains
Institutional Capacity
Educational Effectiveness
Quality Management
12. Performance Indicators Strategy (After)
UPM Established 22 Own References For Performance Indicators Levels
University Involved Student Organizations In Audit Activities,
Admission Is Considered In University Policies Formulation Focused On Quality
Concerns Of The University To Stimulate Research,
Follow-up Of Financial And Accounting Activities Of The University,
Structures To Track And Improve Quality Of Education,
13. Performance Indicators Strategy (After)
UPM Established 22 Own References For Performance Indicators Levels
Participation Of Independent Evaluators In The Country And Abroad,
University Involvement In Research Projects With University Curricula
Improvement
Concerns For The University's Own Quality Assurance Procedures,
Quality Management System Is Documented According To The ISO 9001:2008
Standard And ARACIS Requirements
University Processes Are Documented And Measured Periodically, etc
14. Quality Management System Processes
Quality Map Helps The Management To Present An Overview Of The Quality
Assurance System To The External Evaluators, Members Of The Organization
Students And Other Stakeholders
QMS
Customer Needs
Meeting
Requirements
17. Implementation Effects - Challenges
Maintaining And Improving The System
Create A Quality Culture
Trainings Of The Staff On Quality Subjects
The Large Volume Of The Reports And Registrations For QMS
18. Implementation Effects
Same Nonconformity Will Not Happen Again If Effective
Corrective Actions Are Established
Meets Both ARACIS National Legal Requirements And
International ISO 9001 Standard Requirements
19. Implementation Effects - Successes
UPM Evaluation By ARACIS:
Which Granted The University "High Confidence" With This
Result UPM Ranks Among Top Universities In Romania.
20. Conclusions
"Quality Defensive Strategy" Lead To More Control Of The
University Educational And Scientific Research Processes.
To Implement QMS, UPM Has Drawn Up A Process Map That
Takes Into Account:
Environment
Strategic Planning
Organization Internal Processes.
21. Conclusions
Quality Strategy Determines Other Competitive Strategies
“Confident Customers.” Is A Result Of The Adopted Quality
Defensive Strategy
"High Confidence“ UPM Evaluation By ARACIS Due To
Meeting ARACIS Requirements