How web content influences the buying process

•

0 j'aime•634 vues

Soong Hay Guizol-Letizia

Formation Business Technologie

how web content inﬂuences
the buying process
soong hay wong | october 22, 2010

purchase cycle
webpage
shoppers
customers

buyers’ learning style
cheese & burger
wisconsin milk marketing board

develop personality
esty : indie marketplace

iwantdiscount@abc.com
Sign up for latest deals:

customer community
woot!
in-house community

closing the deal
step one
step two
step three

• 3 second rule
• know your buyers
• develop site personality
• tell a story
• listen to feedback
• simple call to action
• continue a post purchase dialogue
• monitor site performance
recap

Recommandé

4 ways to reduce foot pain & fall riskSombit Mishra

IRS Reporting Requirement 6055 And 6056TeemWurk

The Power and Promise of Unstructured Patient DataHealthline

Powerpoint Can Kill YouAlex Guerrero

Welcome to Innovation Territory - ProductCamp Vancouver 2013Cynthia DuVal

Valter E Pedro UniaraxáBelo Horizonte

NetSuite SuiteCommerce Advanced Functionality Overview - Business Solution Pa...Hussain Zaidi

Discussion 2 week 1 352Candace Gamble

Recommandé

4 ways to reduce foot pain & fall riskSombit Mishra

IRS Reporting Requirement 6055 And 6056TeemWurk

The Power and Promise of Unstructured Patient DataHealthline

Powerpoint Can Kill YouAlex Guerrero

Welcome to Innovation Territory - ProductCamp Vancouver 2013Cynthia DuVal

Valter E Pedro UniaraxáBelo Horizonte

NetSuite SuiteCommerce Advanced Functionality Overview - Business Solution Pa...Hussain Zaidi

Discussion 2 week 1 352Candace Gamble

Revival jewels for the 21st century oscars and golden globesBorro

Awesome kingstonMike Mooney

Yiran Li Interaction Designer PortfolioYiran Li

Como criar nova página do pbworksIris Elisabeth Tempel Costa

Data for Hong Kong startupsGuy Freeman

The Patient Financial Experience: A Link to Patient Satisfaction, Payment, an...Simplee

Casino Analytics by IQR ConsultingIQR Consulting

Crmsuticrm21

Due dilligence kpmg_pdfFc. Barcelona

You can wear it!Proofpoint

The 7 Pillars Of EcommerceFadi Shuman

Content Marketing for Artists session 1Cory Huff

MivaCon Chicago - Ecommerce Best practicesMiva

7 ways to boost DTC engagementMichele Rennie

Buzzd Presentation - BDI 9.15.10 Mobile Social CommunicationsBusiness Development Institute

Bronto Summit Presentation 2012Chris Reighley

7 Must-do's to Boost your DTC Engagement Michele Rennie

MivaCon Philly - Ecommerce Best PracticesMiva

Facebook for Business - AdvancedWrite On Track

How to Use Facebook Ads to Grow Your Blog in Five StepsLeslie Samuel

The New Era of Customer ServiceLisbeth Calandrino

Get up to speed getting the most out of online marketing ivybridgeGet up to Speed

Contenu connexe

En vedette

Revival jewels for the 21st century oscars and golden globesBorro

Awesome kingstonMike Mooney

Yiran Li Interaction Designer PortfolioYiran Li

Como criar nova página do pbworksIris Elisabeth Tempel Costa

Data for Hong Kong startupsGuy Freeman

The Patient Financial Experience: A Link to Patient Satisfaction, Payment, an...Simplee

Casino Analytics by IQR ConsultingIQR Consulting

Crmsuticrm21

Due dilligence kpmg_pdfFc. Barcelona

You can wear it!Proofpoint

En vedette (10)

Revival jewels for the 21st century oscars and golden globes

Awesome kingston

Yiran Li Interaction Designer Portfolio

Como criar nova página do pbworks

Data for Hong Kong startups

The Patient Financial Experience: A Link to Patient Satisfaction, Payment, an...

Casino Analytics by IQR Consulting

Crm

Due dilligence kpmg_pdf

You can wear it!

Similaire à How web content influences the buying process

The 7 Pillars Of EcommerceFadi Shuman

Content Marketing for Artists session 1Cory Huff

MivaCon Chicago - Ecommerce Best practicesMiva

7 ways to boost DTC engagementMichele Rennie

Buzzd Presentation - BDI 9.15.10 Mobile Social CommunicationsBusiness Development Institute

Bronto Summit Presentation 2012Chris Reighley

7 Must-do's to Boost your DTC Engagement Michele Rennie

MivaCon Philly - Ecommerce Best PracticesMiva

Facebook for Business - AdvancedWrite On Track

How to Use Facebook Ads to Grow Your Blog in Five StepsLeslie Samuel

The New Era of Customer ServiceLisbeth Calandrino

Get up to speed getting the most out of online marketing ivybridgeGet up to Speed

Social Media Boot CampNectar Wine and Beer

E-buying behaviourGökay Hamamcı

E buyingbehaviour sonGökay Hamamcı

Retaildeckfinal 130923132556-phpapp02 (1)Prakash Balu

2017 PlaceConf: Rx for Retail - New PerspectivesLocalogy

BSA; Why Were Getting Socialcharlesdarley

ADPR account planning final pres ppt Khaled Alsubaie

Social Commerce Camp - Killer Social Commerce ExperienceSteven Fisher

Similaire à How web content influences the buying process (20)

The 7 Pillars Of Ecommerce

Content Marketing for Artists session 1

MivaCon Chicago - Ecommerce Best practices

7 ways to boost DTC engagement

Buzzd Presentation - BDI 9.15.10 Mobile Social Communications

Bronto Summit Presentation 2012

7 Must-do's to Boost your DTC Engagement

MivaCon Philly - Ecommerce Best Practices

Facebook for Business - Advanced

How to Use Facebook Ads to Grow Your Blog in Five Steps

The New Era of Customer Service

Get up to speed getting the most out of online marketing ivybridge

Social Media Boot Camp

E-buying behaviour

E buyingbehaviour son

Retaildeckfinal 130923132556-phpapp02 (1)

2017 PlaceConf: Rx for Retail - New Perspectives

BSA; Why Were Getting Social

ADPR account planning final pres ppt

Social Commerce Camp - Killer Social Commerce Experience

Dernier

Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic

Nutritional Needs Presentation - HLTH 104misteraugie

Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron

Sports & Fitness Value Added Course FY..Disha Kariya

Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande

IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...PsychoTech Services

9548086042 for call girls in Indira Nagar with room servicediscovermytutordmt

Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching

Class 11th Physics NEET formula sheet pdfAyushMahapatra5

microwave assisted reaction. General introductionMaksud Ahmed

Arihant handbook biology for class 11 .pdfchloefrazer622

INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxRAM LAL ANAND COLLEGE, DELHI UNIVERSITY.

Software Engineering Methodologies (overview)eniolaolutunde

Advanced Views - Calendar View in Odoo 17Celine George

APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management

Código Creativo y Arte de Software | Unidad 1Maestría en Comunicación Digital Interactiva - UNR

A Critique of the Proposed National Education Policy ReformChameera Dedduwage

Student login on Anyboli platform.helpinRaunakKeshri1

Disha NEET Physics Guide for classes 11 and 12.pdfchloefrazer622

Accessible design: Minimum effort, maximum impactdawncurless

Dernier (20)

Key note speaker Neum_Admir Softic_ENG.pdf

Nutritional Needs Presentation - HLTH 104

Q4-W6-Restating Informational Text Grade 3

Sports & Fitness Value Added Course FY..

Web & Social Media Analytics Previous Year Question Paper.pdf

IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...

9548086042 for call girls in Indira Nagar with room service

Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...

Class 11th Physics NEET formula sheet pdf

microwave assisted reaction. General introduction

Arihant handbook biology for class 11 .pdf

INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx

Software Engineering Methodologies (overview)

Advanced Views - Calendar View in Odoo 17

APM Welcome, APM North West Network Conference, Synergies Across Sectors

Código Creativo y Arte de Software | Unidad 1

A Critique of the Proposed National Education Policy Reform

Student login on Anyboli platform.helpin

Disha NEET Physics Guide for classes 11 and 12.pdf

Accessible design: Minimum effort, maximum impact

How web content influences the buying process

1. how web content inﬂuences the buying process soong hay wong | october 22, 2010

2. purchase cycle webpage shoppers customers

3. the ‘3 second rule’

4. know your buyers

5. buyers’ learning style the ﬁxers axe

6. buyers’ learning style cheese & burger wisconsin milk marketing board

7. develop personality esty : indie marketplace

8. tell your story Drink Wise

9. interactive blog danny choo ‘blogger’

10. interactive brand jordan ‘history of ﬁght’

11. feedback loops CONTACT US

12. iwantdiscount@abc.com Sign up for latest deals:

13. customer community woot! in-house community

14. go viral

15. really simple syndication

16. call to action

17. closing the deal step one step two step three

18. post purchase dialogue

19. track, track track

20. • 3 second rule • know your buyers • develop site personality • tell a story • listen to feedback • simple call to action • continue a post purchase dialogue • monitor site performance recap

21. thank you.