How web content influences the buying process

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Soong Hay Guizol-Letizia

Formation Business Technologie

how web content inﬂuences
the buying process
soong hay wong | october 22, 2010

purchase cycle
webpage
shoppers
customers

buyers’ learning style
cheese & burger
wisconsin milk marketing board

develop personality
esty : indie marketplace

iwantdiscount@abc.com
Sign up for latest deals:

customer community
woot!
in-house community

closing the deal
step one
step two
step three

• 3 second rule
• know your buyers
• develop site personality
• tell a story
• listen to feedback
• simple call to action
• continue a post purchase dialogue
• monitor site performance
recap

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How web content influences the buying process

1. how web content inﬂuences the buying process soong hay wong | october 22, 2010

2. purchase cycle webpage shoppers customers

3. the ‘3 second rule’

4. know your buyers

5. buyers’ learning style the ﬁxers axe

6. buyers’ learning style cheese & burger wisconsin milk marketing board

7. develop personality esty : indie marketplace

8. tell your story Drink Wise

9. interactive blog danny choo ‘blogger’

10. interactive brand jordan ‘history of ﬁght’

11. feedback loops CONTACT US

12. iwantdiscount@abc.com Sign up for latest deals:

13. customer community woot! in-house community

14. go viral

15. really simple syndication

16. call to action

17. closing the deal step one step two step three

18. post purchase dialogue

19. track, track track

20. • 3 second rule • know your buyers • develop site personality • tell a story • listen to feedback • simple call to action • continue a post purchase dialogue • monitor site performance recap

21. thank you.