Effortless Media Moments

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Jamie Brighton

Short presentation on dispelling myths about integrated marketing challenges, given at a recent CMO event

Technologie Business Carrière

Eﬀortless Media Moments
Jamie Brighton | Product Marketing Manager, Adobe EMEA

Changing the world
through digital
experiences

PHOTOGRAPHER
STUDENT

CREATIVE
DIRECTOR
VIDEO
PRODUCER

Experience
A
What
Did
YOU
Think?

Experience
B

? ?

Experience
A
Experience
B

Winner!

Enter: 12%

Learn: 200%

Results

• 3
million
referrals
to

Adobe.com

• 13%
Revenue
ContribuSon

CreaSve
Cloud

• Reduced
Ad
Cost
by
28%

• $5,000
revenue
from
one

TwiZer
follower

© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analytics
Dashboards
Experience
Social
spend
PredicSve
analyScs

TargeSng

Social
publishing
Mobile
analyScs

Search
spend

Display
spend

Video
ads

Social
Tag
Management
Asset
Management

Target
Social
analyScs
Media opSmizaSon

Landing
page

A/B
tesSng

Video
analyScs

Facebook
apps
Audience
segmentaSon

Promoted
tweets

Responsive
design

Jamie Brighton
jbrighto@adobe.com

TwiZer:
@jamiebrighton

LinkedIn:
Jamie
Brighton

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Effortless Media Moments

1. Eﬀortless Media Moments Jamie Brighton | Product Marketing Manager, Adobe EMEA

2. Changing the world through digital experiences

4. That's Nonsense

6. Nope.

7. 7

8. PHOTOGRAPHER STUDENT CREATIVE DIRECTOR VIDEO PRODUCER

9. PHOTOGRAPHER STUDENT CREATIVE DIRECTOR VIDEO PRODUCER

10. Au Contraire. 10

11. Experience A What Did YOU Think? Experience B ? ?

12. Experience A Experience B Winner! Enter: 12% Learn: 200%

13. That’s Crazy 13

14.

15. Results • 3 million referrals to Adobe.com • 13% Revenue ContribuSon CreaSve Cloud • Reduced Ad Cost by 28% • $5,000 revenue from one TwiZer follower © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

16. Rubbish.

17. Consumers see one brand

18. Marketers see four screens

19. They see six channels

20. And they see three sources of trust

21. No two customer journeys are the same

22.

23. Analytics Dashboards Experience Social spend PredicSve analyScs TargeSng Social publishing Mobile analyScs Search spend Display spend Video ads Social Tag Management Asset Management Target Social analyScs Media opSmizaSon Landing page A/B tesSng Video analyScs Facebook apps Audience segmentaSon Promoted tweets Responsive design

24. 24

25. Jamie Brighton jbrighto@adobe.com TwiZer: @jamiebrighton LinkedIn: Jamie Brighton

Effortless Media Moments

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