Zeeland Business Academy - Social Media 101

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Part 1 of the City of Zeeland/Zeeland Chamber of Commerce Business Academy. Focused on the what, why and how of social media. Basic overview of tools, services and strategies.

Technologie Business

Social Media 101
ZCC/COZ
Howard Miller Public Library
Friday, February 11, 2011

Who am I?
Jason Kehrer
Husband.
Father-to-be.
Storyteller.
Lifelong learner.
Technophile.

What is TIG?
The Image Group
Creative.
Strategic.
People.
Integration.
Communication.
Cultural Imapct.

Twitter.

175 million on Twitter (75-100m
active)...
95,000,000 tweets per day.

Facebook.

500 million active users.
50% login...every day.
130 friends average.
700 billion minutes a month.

LinkedIn.

90 million registered users.
Executives from every F500.
80% of companies use LI for hiring.
2 billion people searches last year.

Foursquare.

6 million registered users (3400%
growth).
Over 380,000,000 checkins.

YouTube.
35 hours of video uploaded every
minute.
176,000 feature ﬁlms a week.
3 networks, 24/7/365 for 60 years = 30
days of YouTube uploads.

Social Media.

Style of communication.
Tools + networks.

Social Media.
Short bursts.
Constant stream.
User-generated.
Commenting + listening
Sharing.

Connection.

Community.
Family.
Being a regular.

Business.
Personality.
Thought-leading and expertise.
Have fun with your loyal base.
Listen. Respond. Participate.

Keys.

Reputation management.
Honesty.
Voice, pace + permission.

Contact.

@jasonkehrer
jason.kehrer@imagegroup.com

@imagegroup
www.imagegroup.com

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Zeeland Business Academy - Social Media 101

1. Social Media 101 ZCC/COZ Howard Miller Public Library Friday, February 11, 2011

2. Who am I? Jason Kehrer Husband. Father-to-be. Storyteller. Lifelong learner. Technophile.

3. What is TIG? The Image Group Creative. Strategic. People. Integration. Communication. Cultural Imapct.

4. Social media? A big deal.

5. Twitter. 175 million on Twitter (75-100m active)... 95,000,000 tweets per day.

6. Facebook. 500 million active users. 50% login...every day. 130 friends average. 700 billion minutes a month.

7. LinkedIn. 90 million registered users. Executives from every F500. 80% of companies use LI for hiring. 2 billion people searches last year.

8. Foursquare. 6 million registered users (3400% growth). Over 380,000,000 checkins.

9. YouTube. 35 hours of video uploaded every minute. 176,000 feature ﬁlms a week. 3 networks, 24/7/365 for 60 years = 30 days of YouTube uploads.

10. Social Media. Style of communication. Tools + networks.

11. Social Media. Short bursts. Constant stream. User-generated. Commenting + listening Sharing.

12. Social Media.

13. Connection. Community. Family. Being a regular.

14. Business. Personality. Thought-leading and expertise. Have fun with your loyal base. Listen. Respond. Participate.

15. Business. Personality. Thought-leading and expertise. Have fun with your loyal base. Listen. Respond. Participate.

16. Keys. Know your audience. Listen. Relevance - put it in context. 50 vs. 500. Brand connection in between interactions.

17. Keys. Reputation management. Honesty. Voice, pace + permission.

18. But... You have to know Your brand. Your story. Your customers. Your strategy. Your tools.

19. How/What/Why?

20. Contact. @jasonkehrer jason.kehrer@imagegroup.com @imagegroup www.imagegroup.com

Zeeland Business Academy - Social Media 101

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