Part 1 of the City of Zeeland/Zeeland Chamber of Commerce Business Academy. Focused on the what, why and how of social media. Basic overview of tools, services and strategies.

1. Social Media 101
ZCC/COZ
Howard Miller Public Library
Friday, February 11, 2011

2. Who am I?
Jason Kehrer
Husband.
Father-to-be.
Storyteller.
Lifelong learner.
Technophile.

3. What is TIG?
The Image Group
Creative.
Strategic.
People.
Integration.
Communication.
Cultural Imapct.

4. Social media?
A big deal.

5. Twitter.
175 million on Twitter (75-100m
active)...
95,000,000 tweets per day.

6. Facebook.
500 million active users.
50% login...every day.
130 friends average.
700 billion minutes a month.

7. LinkedIn.
90 million registered users.
Executives from every F500.
80% of companies use LI for hiring.
2 billion people searches last year.

8. Foursquare.
6 million registered users (3400%
growth).
Over 380,000,000 checkins.

9. YouTube.
35 hours of video uploaded every
minute.
176,000 feature films a week.
3 networks, 24/7/365 for 60 years = 30
days of YouTube uploads.

10. Social Media.
Style of communication.
Tools + networks.

11. Social Media.
Short bursts.
Constant stream.
User-generated.
Commenting + listening
Sharing.

12. Social Media.

13. Connection.
Community.
Family.
Being a regular.

14. Business.
Personality.
Thought-leading and expertise.
Have fun with your loyal base.
Listen. Respond. Participate.

15. Business.
Personality.
Thought-leading and expertise.
Have fun with your loyal base.
Listen. Respond. Participate.

16. Keys.
Know your audience.
Listen.
Relevance - put it in context.
50 vs. 500.
Brand connection in between
interactions.

17. Keys.
Reputation management.
Honesty.
Voice, pace + permission.

18. But...
You have to know
Your brand.
Your story.
Your customers.
Your strategy.
Your tools.

19. How/What/Why?

20. Contact.
@jasonkehrer
jason.kehrer@imagegroup.com
@imagegroup
www.imagegroup.com