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1. Hello.

2. Your Quick Start Guide to Leveraging Google Analytics Speaker: Jason Kirby

3. Your Speaker

4. This is Michael

5. This is Michael - Owner

6. This is Michael - Owner - Profitable

7. This is Michael - Owner - Profitable - 20 years

8. This is Michael - Owner - Profitable - 20 years - Internet?

9. Does our marketing bring people to our website and convert them into leads?

10. What information should we emphasize on our website to engage different market segments?

11. Will our marketing produce a measureable ROI?

12. What is Google Analytics Why it is important to you How you can setup an account Walk through of the platform Making data-backed decisions

14. WHAT

17. Search Engines Social Media Email Ads Blogs Referrals

18. Search Engines Social Media Email Ads Blogs Referrals

19. Search Engines Social Media Email Ads Blogs Referrals

20. Search Engines Social Media Email Ads Blogs Referrals

21. WHY

22. Data allows for better informed business decisions

23. Data allows for Track views of product/service pages & compare

24. Data allows for better informed Track views of product/service pages & compare Which products/services are people more interested in

25. Data allows for better informed business decisions Track views of product/service pages & compare Which products/services are people more interested in Emphasize these products/services in the sales cycle and on website and marketing collateral over others.

26. Data allows for better informed business decisions

27. SETUP

28. Two Options Have your tech/web guy do it Do it yourself

29. Two Options Have your tech/web guy do it Do it yourself

30. Visit http://www.google.com/analytics

36. WALK TROUGH

37. Topics Covered - User Interface - Setting up goals - Reviewing & comparing data - KPI’s - Reports

38. Decision Making

39. Michael

40. Does our marketing bring people to our website and convert them into leads?

41. Answering the question

42. Answering the question - Login

43. Answering the question - Login - Go to “Traffic Sources”

44. Answering the question - Login - Go to “Traffic Sources” - View full report

45. Answering the question - Login - Go to “Traffic Sources” - View full report - Select “Goal” tab

46. Answering the question - Login - Go to “Traffic Sources” - View full report - Select “Goal” tab - Sort which traffic sources are converting into leads

47. What information should we emphasize on our website to engage different market segments?

48. Answering the question - Login - Go to “Content” - View full report - Performance is subjective per individual website.

49. Will our marketing produce a measureable ROI?

50. Answering the question - Track the origin of your leads in your CRM - Decide which leads turn into sales - Assign the GPM acquired from the sales made from each lead source

51. Answering the question(cont’d) GPM per source – Marketing costs Marketing Costs ROI

52. RECAP

53. WHAT

55. WHY

56. Data allows for better informed business decisions Track views of product/service pages & compare Which products/services are people more interested in Emphasize these products/services in the sales cycle and on website and marketing collateral over others.

57. SETUP

59. WALK TROUGH

60. Topics Covered - User Interface - Setting up goals - Reviewing & comparing data - KPI’s - Reporting

61. Decision Making

62. Q&A

63. Contact Information