2. Organization Structure
Organization is defined by the formal
structure, coordination and control systems, and the
organization culture.
It’s the formal arrangement of roles, responsibilities
and relationships within an organization.
It’s a powerful tool with which to implement
strategy.
3. Vertical Differentiation: Centralization V/S
Decentralization.
Vertical Integration: The issue of determining where
in the hierarchy, the authority to make decisions
stand.
Centralization is the degree to which high level
managers, usually above the country level, make
strategic decisions and pass them over to lower levels
for implementation.
Decisions made at foreign subsidiary level are
considered decentralized, and those made at HQ are
considered to be centralized.
4. Centralization V/S Decentralization
Centralization Decentralization
Decisions made by senior level Decisions made by
managers at HQ. employees, who are closest to the
Facilitates coordination of value situation.
chain Employees who directly deal with
Ensures decisions are consistent with customers, markets, etc
strategic objectives.
Senior executives have authority to Motivates employees to exercise
direct major change. initiative.
Preempts duplication of activities Enables more flexible response to
Reduces the risk of making wrong rapid environmental changes.
decisions at low level Permits to fix better
Ensures consistent dealings with all accountability.
stakeholders. Puts the org at risk for bad
Discourages initiative among lower – decision making.
level employees.
Cross – unit coordination is at
stake for favouritism.
5. Horizontal Differentiation: The Design of the
Formal Structure
Horizontal Differentiation: The way a co. designs its
formal structure to perform the following functions;
1. Specify the set of organizational tasks.
2. Divide these tasks into jobs, departments,
subsidiaries and divisions to get the work done.
3. Assign authority relationships to get the work done
in a way that supports co. strategy.
7. 1. Functional Structure
Specialized jobs are
grouped according to
traditional business
functions. CEO
Ideal for Co. having a
narrow product line, Production Marketing
sharing similar
technology. India USA India USA
Helps maximize
economies of scale
Highly efficient.
8. 2. International division structure.
Grouping each international
business activity into its own
division.
Creates a critical mass of
international expertise.
Creates quick response to
environmental changes enabling
them to deal with different CEO
markets.
Prevents duplication of activities. Industrial
Division
Automotive
Division
Aerospace
Electronics
International
Division
Often struggles to get resources
Division
from domestic divisions. Diesel Electronics Brake
This structure is suited for Company
(France)
Company
(France)
Company
(Mexico)
multidomestic strategies that
demand little integration and
standardization between domestic
and foreign operations.
Frustrates its ability to exploit
economies of scale.
9. Product Division Structure
These are popular among
international companies with
diverse products.
Similar products are grouped
under one product head e.g.
Perfumes and Cosmetics, each CEO
focusing on a single product
segment for its global market.
Suited for a global strategy Power Systems
Group
Industry And
Defense Group
There may be duplicate
functions and activities Electric Elevatoe Construction
among divisions. Company
(Belgium)
Meter Company
(Argentina)
Company
(Belgium)
Products
Company (Italy)
No formal means by which
one product divison can learn
from another international
expertise.
10. Geographic (Area) Division Structure
These are used when foreign
operations are large and not
dominated by a single country
or region.
Useful when managers can
gain economies of scale on a
CEO
regional rather than on global
basis. Europe and
Latin
America
North
America
and Pacific
Division Division
Drawback is the potential of
duplication of work among U.K. Venezuela Italy U.S. Japan Canada
areas as the company locates
similar value activities in
several places rather than
consolidating them in the
most efficient place.
11. Matrix Division Structure
This tries simultaneously to deal with
competing pressures for global
integration and local responsiveness.
Institutes overlaps among functional
and divisional forms. CEO
Gives functional, product, and
geographic groups a common focus.
It makes each group share
responsibility for foreign operations Textile Agricultural Europe-
Latin
and enables each group exchange Groups Products Africa Group
America
Group
information and resources more Group
willingly.
Drawbacks- Stop championing their
group’s unique needs, and thereby
eliminate the multiple knowledge- Mexico
generating and decision making U.K.
relationship that it is supposed to
engage.