We all need to communicate ideas and, for business purposes, the ability to run a successful presentation is essential. In this session we discuss five rules to help guide your planning and delivery.

1. Be Amazing
5 Rules for Great Presentations
Jeff Casimir / @j3 / jeff@casimircreative.com

2. Our Goal
To be a GREAT communicator

4. Greatness =
Knowledge + Practice

5. Why?
Your skills are not enough
We all need to sell

6. Our Method
Understand the
5 essential steps
to effective teaching

7. Our Process
Lecture
Review
Tools
Discuss

8. 1.Make Rules

9. 1.Make Rules
Starting with You

10. 1. Make Rules: For You
Be Early

11. 1. Make Rules: For You
Start on Time

12. 1. Make Rules: For You
You Have Less Than
Five Minutes

13. 1. Make Rules: For You
Never
Equivocate

14. 1. Make Rules: For You
Respect Your
Audience

15. 1. Make Rules: For You
Do the Math

16. 1. Make Rules: For You
Number of Attendees
x Presentation Time
Opportunity Cost

17. 1. Make Rules
You’d Better
Be Worth It!

18. 1.Make Rules
And for Them

19. 1. Make Rules
Appreciate
Clarity

20. 1. Make Rules
Define
Expectations

21. 1. Make Rules
No Questions
If you say it, MEAN IT!

22. 1. Make Rules
No Laptops?

23. 1. Make Rules
Just be Clear

24. 2.Have a Point

25. 2. Have a Point
“Talk About”

26. 2. Have a Point
It’s not about
You!

27. 2. Have a Point
It’s about US!

28. 2. Have a Point
Define Success

29. 2. Have a Point
What is the
ONE THING
they can’t
leave without?

30. 2. Have a Point
If you can’t
answer that...

31. 2. Have a Point
Don’t Bother!

32. 2. Have a Point
Keep yourself
focused

33. 2. Have a Point
Have a
Structure

34. 2. A Point : Structure
Step 1:
Inspire

35. 2. A Point : Structure : Inspire
Why should they
CARE?

36. 2. A Point : Structure : Inspire
If they don’t care,
what can you
possibly achieve?

37. 2. Have a Point : Structure
Step 2:
Equip

38. 2. A Point : Structure : Equip
They need
TOOLS

39. 2. A Point : Structure : Tools
•Confidence
•Familiarity
•Safety
•Launch Point

40. 2. Have a Point : Structure
Step 3:
Direct

41. 2. A Point : Structure : Direct
What will
they DO?

42. 2. A Point : Structure : Direct
What supports
will they have?

43. 2. A Point : Structure
Step 4:
Measure

44. 2. Point : Structure : Measure
How will you
know it worked?

45. 2. Have a Point : Structure
1. Inspire
2. Equip
3. Direct
4. Measure

46. 3.Shoot for 70

47. 3. Shoot for 70
“I don’t know
my audience.”

48. 3. Shoot for 70
Make it Up!

49. 3. Shoot for 70
Script Out
Characters

50. 3. Shoot for 70
What do each of these
people know already?
•The Newbie
•The Average
•The Expert

51. 3. Shoot for 70
And what do they
want to know?

52. 3. Shoot for 70
Newbies

53. 3. Shoot for 70: Newbies
Easily Impressed

54. 3. Shoot for 70: Newbies
Easily Overwhelmed

55. 3. Shoot for 70: Newbies
Can they prepare
ahead of time?

56. 3. Shoot for 70 : Newbies

57. 3. Shoot for 70
Average

58. 3. Shoot for 70: Average
They know a thing
or two

59. 3. Shoot for 70: Average
They are the weight
that tips scales

60. 3. Shoot for 70
Experts

61. 3. Shoot for 70
Many “experts”
are really “jerks”

62. 3. Shoot for 70
You are not the
Internet

63. 3. Shoot for 70
Ignore the
experts

64. 3. Shoot for 70: Average
Think about who’s
not there

65. 3. Shoot for 70
Aim for 70%,
Hit 50%-90%

66. 3. Shoot for 70
These are your
community

67. 3. Shoot for 70
Convert them
and you win

68. 4.Break
Expectations

69. 4. Break Expectations
This can be
done wrong

70. 4. Break Expectations
“Shock” is over

71. 4. Break Expectations
Animations
Don’t Count

72. 4. Break Expectations
It’s about
content

73. 4. Break Expectations
How can you
be different?

74. 4. Break Expectations
Pre-Survey

75. 4. Break Expectations
Hardcopy
Materials

76. 4. Break Expectations
Interaction

77. 4. Break Expectations
Puzzles, Tasks,
Games

78. 4. Break Expectations
Two Screens
for Live Coding

79. 4. Break Expectations
Movies, Music,
Lights, Sounds

80. 4. Break Expectations
Enhance the
message, or skip it!

81. 5.Tell a Story

82. 5. Tell a Story
It’s not about
the details

83. 5. Tell a Story
Communicators
tell stories

84. 5. Tell a Story
Your plan is like
the arc of a story

85. 5. Tell a Story
STORIES PRESENTERS
•Problem •Inspire
•Struggle •Equip
•Solution •Direct
•Conclusion •Measure

86. 5. Tell a Story
Stories create a
personal connection

87. 5. Tell a Story
Characters
Challenges
Solutions

88. 5. Tell a Story
Perform

89. 5. Tell a Story
You are on
STAGE

90. 5. Tell a Story
And these
people MATTER

91. 5. Tell a Story
You are there to
SERVE them

92. 5. Tell a Story
And you
can do it!

93. 1.Make Rules

94. 2.Have a Point

95. 3.Shoot for 70

96. 4.Break
Expectations

97. 5.Tell a Story

98. Tools

99. Tools : Software
• Keynote
Better Presentation Software
• Skitch
Game-changing Screenshots
• OmniGraffle
Vector Graphics for Normal People
• OmniGraphSketcher
Amazing Graphs when Numbers Don’t Matter
• ScreenFlow
Easy Screencasting

100. Tools : Resources
• Flickr
Amazing, Creative-Commons Photos
• iStockPhoto
When You Can’t Find It on Flickr
• PresentationZen
Good, Short Articles & Examples

101. Tools : Everything Else
• MacMini
Reliable Dual-screen Display
• Your Own Projector
Be Prepared
• The Non-Designers Design Book
Vector Graphics for Normal People
• Color Index 2
Infinite Colors

102. Be Amazing
5 Rules for Great Presentations
Jeff Casimir / @j3 / jeff@casimircreative.com

103. Images
http://www.flickr.com/photos/deathtogutenberg/2339726414/
http://www.flickr.com/photos/jam343/1703693/
http://www.flickr.com/photos/pasq/2702025494/
http://www.flickr.com/photos/sir_leif/2929457183/

104. November 14 & 15
December 5 & 6
December 12 & 13
http://jumpstartlab.com