1. mHealth : Mobile Monday
April 2013
Joe Drumgoole
VP Product Management

2. FeedHenry
• MEAP: Mobile Enterprise Application Platform
– Helps you build HTML5 and native mobile Apps
– Provides Cloud Integration
– Analytics
– Mobile Application Management
• For mHealth
– HIPAA compliant cloud in the US
– Private Cloud Deployment in Europe
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3. My Healthy World (Aetna)
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Social/Community Healthcare App
 Camera
 Push Notifications/Alerts
 Profile Setup & Filters
 Realtime content delivery
 Tracking & Metrics
 Interactive games, surveys etc.
iOS and Android Tablets
 Secure Multi-level User Admin
 Secure Social Sharing
 Backend Integration
 Login
Fostering health & wellness in young children in the US

4. Courtagen
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Mitochondrial Disease Diagnostics
 Secure Multi-level User Admin
Secure Login
 Legal Notification
 HIPAA compliant
 Patient Details
 Backend Integration with
Diagnostic system
 Alerts
 Order test
 Track test
 Detailed Audit & Reports
Physicians receive diagnostic
information relating to genetic
testing. Increases the ease of test
ordering and the timeliness of
receiving diagnostic results all in a
secure, HIPAA compliant
environment.
iOS, Android tablets and
Desktop web browser

5. Trading Times - Dementia Challenge
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Trading Times is a winner of the
'Living well with dementia' Design
Challenge, a competition run by
the Design Council and the
Department of Health to rethink
life with dementia.
Trading Times connects family
carers with local employers
Department of Health – Job App

6. Health New England/CourtSquare
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Managed Care App
Provides members with a provider directory and member ID application
24/7 from any smartphone or tablet. Members can trigger directions
from their current location, call a provider or access ID cards, member
numbers and benefits information
 HIPAA Compliance end-to-end
 Private Cloud Deployment in CourtSquare private cloud
 Backend Integration
 Caching & Logic in Cloud
 Geolocation/Mapping

7. York Hospital
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 Login
 Secure Backend Integration
 Secure Caching in Cloud
 HIPAA compliant
 Forms
 Geolocation/Mapping
 Search
Hospital App
The app brings the hospital to
the mobile device, helping
patients find a doctor, get live
medical information from a
doctor/nurse, refill
prescriptions, track wait times
in the ER, schedule
appointments and more.

8. • US law, created in 1996
• Ensure portability of health data amongst providers
• Promotes the concept of electronic health records
• Ensures privacy of data in “Covered Entities” and
their sub-contractors
• Safe guards are administrative, physical, technical
• Penalties of up to 1.5m in fines for violation
HIPAA - Health Insurance Portability and Privacy Act
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9. • HIPAA compliance *really helps*
• Lots of “point app” opportunities
• HTML5 big plus for device ubiquity (universal service)
• Avoid FDA entanglements 
• Mobilizing the health professional vs mobilizing the
patient
• Sell to the channel not the end-user
• mHealth market in the US was 718m in 2011
• Grew by a factor of 7 from 2010
• Go get some!
Opening the US Health Care Market
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10. • The Quantified Self
• Gamification
• Big Data
• Crowd sourcing
• Conduits and sensors
• Cloud + Mobile
• The patient/practitioner split
Key Trends
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Joe Drumgoole
VP Product Management
@jdrumgoole
Thank You