We have seen the explosive growth of smartphones, now it makes sense to look at how that is changing what we are doing with the devices Many of you may have seen this study and slides from Morgan Stanley Discuss computing cycles and the evolution of those cycles. The mobile internet cycle is the 5 th of its kind and they tend to last 10 years In the 2000s desktop internet reached 1B devices, this study predicts that the mobile internet cycle will reach 10B devices before 2020 The study predicted back in 2009 that mobile internet users were going to surpass desktop internet users around 2013/2014 in Q4 2010, Smartphone sales exceeded PC sales for the first time (100.9 million smartphones, 92.1 million PC’s shipped; data from IDC). “ Smartphones” don't include the tens of millions of tablets and iPods which could be considered mobile smart devices as well. Smartphones have the equivalent computing power, they are essentially providing computing in your hand all the time anytime, anywhere access