6 Traits of Effective Marketing Leaders

1. Overwhelming
Complexity?
or
Unprecedented
Opportunity?

2. customers are
digitally enabled and
socially connected.

3. Their decision journeys
have shifted.

4. “Converged media campaigns, which
create synergistic impact across paid,
owned and earned touch points
and deliver a cohesive brand experience
in all touch points (offline and online)
are important for maximizing our
marketing effectiveness.”

5. “Converged media campaigns, which
create synergistic impact across paid,
owned and earned touch points
and deliver a cohesive brand experience
in all touch points (offline and online)
are important for maximizing our
marketing effectiveness.”
74% of marketers agree

6. “Our most recent effort
was a highly synergistic campaign
across paid, owned and earned media
touch points and cohesive
across offline and online activities.”

7. “Our most recent effort
was a highly synergistic campaign
across paid, owned and earned media
touch points and cohesive
across offline and online activities.”
Only 9% are practicing what they believe

8. Why the disconnect?

12. The CMO MANIFESTO
By: John Ellett, CEO, nFusion

13. I’m not here to maintain
the status quo but to be a
leader of positive change
for my organization.

14. Change agent

15. We can do anything, but
we can’t do everything,
so we must be focused
and intentional if we
are to be great.

16. Purposeful

17. My ears will be open, my
hand extended and my
mind active. Trust will
be built one relationship
at a time. And we will
succeed together.

18. Collaborative

19. I will bring focus where
there is ambiguity, clarity
where there is confusion
and inspiration where
there is doubt.

20. both-brained

21. We will embrace
feedback, stay attuned to
market dynamics, learn
what works and optimize
accordingly.

22. ACCOUNTABLE

23. By remaining resilient,
responsible and
relentless, we will prove
the skeptics wrong and
execute brilliantly in
spite of the challenges
we encounter.

24. Courageous

25. THANK YOU
jellett@nfusion.com
blogs.forbes.com/johnellett/
johnfellett
@jellett

26. ABOUT NFUSION

27. Partner with
Marketing
change agents
to do remarkable things in an
ever-changing digital world.

28. Brand
Revitalization
Initiatives
Digital
Transformation
Sales
Acceleration

29. CLIENTS
B2B
Technology
Consumer
Electronics
Durables
Financial
Services
Food and
Beverage
Healthcare
Restaurant
®
®
Retail
Telecom