7. What is Facebook Advertising According to Facebook, Facebook advertising is the ability to reach your exact audience and connect real customers to your business. Bidding takes place on the demographic and geographic of the user, instead of the actual keyword. Because of this, keyword associations that people have with their Facebook accounts are correlated quite highly with true interests Facebook advertising allows you to play in the same league as the big guys and even beat them to the punch. Facebook marketing requires communicating, not advertising.