We have built our company around our clients by taking the time to personalize their social media campaigns to fit their needs. We are a full-service firm offering Facebook, Twitter, YouTube and other social media outlets to ensure your business maximizes its reach via multiple channels.
Web Design in Malaysia
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
www.webdesigninmalaysia.com
1. Hot Tip - Branding
• Want to change this? (hint: don’t click it)
• How do I incorporate my company info into all the slides?
Click Home>Replace
Find: SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Replace with (use your own info, we recommend this format): Www.Mywebsite.Com |
+12 34 567 890 | Street Address 12345, City, Country
Click the “Replace All” button.
In some cases you might have to save the presentation and reopen to see the results.
[ Image information in product ]
Note to customers : These images have been licensed to be used within this PowerPoint template only. You may not extract the
images for use independently on a website. Use in a PowerPoint, PDF, or video embedded in a website is allowed.
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
2. Logo
Here
SOCIAL MEDIA AGENCY
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
www.webdesigninmalaysia.com
Start
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
3. INTRODUCTION
www.webdesigninmalaysia.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
4. Even a Cavemen Can Do it?
The concept of social media has been
around for ages – even cavemen
posted on each other’s walls
The internet just scaled this to a whole
new level with more than 1.5 billion
people on social networks increasing
by more than half a million a day
Icon by fasticon.com; Statistics Source: Top Social Networks Around the World
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
5. The Paradigm Shift
Phone Smartphone
Mail eMail
News eNews
Technology Shifting
Socialize Social.net
Change the communication Channels
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
6. Don’t Be Left Behind
$4.26 billion marketing dollars were spent on social media in 2011
Source: Digital Buzz Blog
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
7. Why the Urgency…
800 Million Number of active users on Facebook
200 Million New Facebook accounts in 2011
56% Customers more likely to recommend a brand once fan on FB
30% B2B marketers spending yearly $1m+ on social media
34% Marketers who generated leads using Twitter
33% Marketers that say FB is critical/ important to their business
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
8. Revenue Potential
If your business is not leveraging social media marketing,
your business is not maximizing its revenues
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
9. It’s Viral
Social media is word-of-mouth on
steroids
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
10. CUSTOMIZED STRATEGY
www.webdesigninmalaysia.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
11. Will Normal Ads Die?
Some leading business publications believe normal
advertising may eventually die but in reality social media is
just a very powerful addition to current marketing channels
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
12. Social Media is Free
Time Financial
Effective Social Media
Investment Investment
The media space is considerably cheaper but immense competition requires
effective content and ongoing customer interactions that involve time and
financial investments
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
13. Initial Planning
It is essential to establish a vision for your social media marketing strategy
and determine desired outcomes in order to create an effective campaign
and choose the correct outlets
Customer
Uses Channels Revenues
Service
What will you use Will it be just another Will you use it for real- Will the goal strictly be
marketing channel? time customer service? to directly generate
social media for?
revenues?
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
14. The Focus of the Strategy
In order to have a successful strategy, it is important to not lose focus and aim to create a long-term social media
strategy. If your strategy adds real value to the lives of customers then you will retain them.
People Focus on the people and not the technology. The technology is not what
drives revenues; however, having a consultant who can create connections
and manage an effective campaign to reach the customers does.
Engagement Build conversations instead of focusing on campaigns. By interacting with customers and
building long-term relationships you will be able to build trust and connection with them,
which will eventually convert into higher and more consistent revenues.
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
15. Dominate the Competition
Beat your competitors and dominate the market by reaching
your customers via at least 3 to 4 social media channels
Facebook Twitter YouTube Pinterest
Most businesses have Some use a maximum Rarely are tactics This new hot social media
channel results in optimal
none of the above of 1 or 2 channels such as SEO videos
results
implemented
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
16. Promote Social Media
Table-tops on-site at your
business promoting your
social media
Discounts for customers
who become fans on
Facebook or Twitter followers
The Ultimate Method is to
sign up customers via social
media integrated mobile
landing pages in exchange
for automatic discount codes
delivered directly to their
phone
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
17. Implementation & Optimization
Implement Measure Optimize
Implement methods on- Monitor your return on Use analytical tools to
site to drive customers to investment via various reassess your social
your social media content key performance media campaign and
and convert them into indicators: implement new strategies
subscribers and 1. Sales/revenues in order to improve your
contributors 2. Number of referrals return on investment
3. Total marketing costs
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
18. Logo
Here
www.webdesigninma
laysia.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
19. Facebook Facts
700 Billion Minutes a month spent on Facebook
20 Million Applications installed per day
48% Young people who get their news via FB
250 Million People interacting with FB per month from outside the site
93% Adult US internet users on FB
1 in 8 Online minutes spent on FB
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
20. What’s Your Market?
48% 18-34 year olds check FB when they wake up
28% 18-34 year olds check FB before even getting out of bed
30%+ Percent of user base that is 35+
18-24 Age of the core segment
74% Year-on-year growth of the core segment
98% 18-24 year olds accessing social accounts monthly
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
21. Facebook & Your Business
54 Average number of likes per post on a brand’s FB page
50%+ Businesses that agree FB is beneficial for them
41% B2B companies using FB that acquired a customer via FB
67% B2C companies using FB that acquired a customer via FB
47% % that social networkers are more likely to be heavy fashion spenders
53% % of social networkers that follow a brand
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
22. The Benefits
Posts build awareness Shared events
Comments increase hype Improved Google ranking
Likes build credibility Market offers/coupons
The benefits of a targeted and effective campaign
Fan Page following are many and reach far beyond direct revenue Integrate with mobile
generation
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
26. Next Steps
How to Build Your Strategy
1. Create a Facebook branding strategy
2. Build a targeted profile
3. Build a consistent follower base via a fan page
4. Create relationships with your customers
5. Convert customers via specials/discounts
6. Integrate FB on your mobile landing page
7. Mange the campaign over the long-term
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
27. Logo
Here
CUSTOMIZED OFFER
www.webdesigninmalaysia.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
28. Our Special Offer
• Meet for a personalized Facebook
strategy session
Facebook Offer
• Work with your business to develop
customized and targeted Facebook
campaigns including a fan page
• Continue with ongoing management
for long-term success
$600 up front & $400/mo
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
29. Bonus Offer
Landing Page • Meet for a personalized strategy
session on integrating social media
with mobile marketing
• Create your landing page integrating
Facebook
$300 one-time fee
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
30. Other special Offers
Twitter, YouTube, Pinterest,
Google+, LinkedIn, and more
Mobile marketing campaigns
SEO services
Reputation management
Web development
And more…
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
31. We look forward to working with you on your
social media strategy
THANK YOU
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
9/7/2012 31
Notes de l'éditeur
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Social Media TodayTechnology change everything also the way we communicate.Explain the Social media and people in using technology, previously and todayThis Slide use “Socila Media Today” Layout on Master Slide View Phone icon you can get here: http://www.iconarchive.com/show/heartquake-prevention-icons-by-iconshock/telefono-icon.htmliPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html Mail icon you can get here: http://www.iconarchive.com/show/stainless-icons-by-iconleak/mail-icon.htmleMail icon you can get here: http://www.iconarchive.com/show/mobile-icons-by-youdu/Mail-icon.htmlNews icon you can get here: http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Mimetypes-message-news-icon.htmleNews icon you can get here: http://www.iconarchive.com/show/nod-icons-by-rimshotdesign/Location-NEWS-icon.htmliMac icon you can get here: http://www.iconarchive.com/show/bee-mac-icons-by-artbees/iMac-24-icon.htmlSocialize icon you can get here: http://www.iconarchive.com/show/aesthetica-2-icons-by-dryicons/user-comments-icon.htmlSocial.net icon you can get here: http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-twitter-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-facebook-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-youtube-icon.html
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Social Media EffectsSocial media is communication tools that can effect people trends.This Slide use “Social Media Effects” Layout on Master Slide View--------------------------Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
--------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
--------------------------ComparisonsSocial Media websites are unique, comparison can show how each social media works on.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Services SlideThis is a slide to expose your Service. Use “Service Slide” Layout on Master Slide View.Add your higher size photo or logo by click the image icon. You can make it transparent saved to Png file.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------TestimonialsYou can add what people said about your service on this slide.This slide use “Testimonials” Layout on Master Slide View.--------------------------Animation This Slide using ‘Peek in’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------TestimonialsYou can add what people said about your service on this slide.This slide use “Testimonials” Layout on Master Slide View.--------------------------Animation This Slide using ‘Peek in’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.