SlideShare une entreprise Scribd logo
1  sur  12
Intelligence Wins  the War Jerry Nye 兵者,國之大事,死生之地, 存亡之道,不可不察也
Why Market Intelligence Procurement organizations rely on and systematic market intelligence to support strategic decision-making in recent years due  Economic meltdown, Significant commodity price volatility, and High-profile bankruptcies Intelligence Support Procurement Needs Target Price  Competitive Analysis Market deflection Supply Market Win or Loss Marketing and Sales Procurement Decisions Product Development Supply Market Landscape Market Requirements
Challenges Face Gathering Market Intelligence Needs Executive Strategy Make & Buy Marketing Suppliers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Knows Requires a funded, focused, credible, professional  people
Gather Intelligence on Macro-economic Factors   ,[object Object],[object Object],[object Object],[object Object],[object Object],Procurement organization should gather intelligence on macroeconomic data, industry trends, and information on supplier financial viability and business continuity.
Collect Suppliers information  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Identifying Reliable Sources of Information   ,[object Object],[object Object],[object Object],[object Object]
Cisco ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motorola  Category Competitive Advantage/Rapid Sourcing initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IBM Procurement Competitive Advantage
Avaya copy exactly Market  Intelligence Cost  Modeling Teardown Analysis Face Based Negotiation Copy  Exact Re-structure initiative Inventory analysis Setup negotiation target Cost modeling Teardown  analysis Supply Market update Market deflation Market intelligence
The Five Ws  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact me ,[object Object],[object Object],[object Object]

Contenu connexe

Tendances

Sezgin çavuş
Sezgin çavuşSezgin çavuş
Sezgin çavuş
sezgincvs
 
Understanding markets
Understanding marketsUnderstanding markets
Understanding markets
gemdeane1
 
1224690774 kotler mm_13e_basic_03
1224690774 kotler mm_13e_basic_031224690774 kotler mm_13e_basic_03
1224690774 kotler mm_13e_basic_03
maisuradi
 

Tendances (15)

Converting paper market
Converting paper marketConverting paper market
Converting paper market
 
M&M presentation
M&M presentationM&M presentation
M&M presentation
 
Market Studies and Competition - Amelia Fletcher - Professor of Competition P...
Market Studies and Competition - Amelia Fletcher - Professor of Competition P...Market Studies and Competition - Amelia Fletcher - Professor of Competition P...
Market Studies and Competition - Amelia Fletcher - Professor of Competition P...
 
Supply chain analytics market ppt
Supply chain analytics market pptSupply chain analytics market ppt
Supply chain analytics market ppt
 
PERSONALISED PRICING – OECD – November 2018 OECD discussion
PERSONALISED PRICING – OECD – November 2018 OECD discussionPERSONALISED PRICING – OECD – November 2018 OECD discussion
PERSONALISED PRICING – OECD – November 2018 OECD discussion
 
Demand Factors - Product Demand Planning - Forecasting
Demand Factors - Product Demand Planning - ForecastingDemand Factors - Product Demand Planning - Forecasting
Demand Factors - Product Demand Planning - Forecasting
 
Mktstrtgy
MktstrtgyMktstrtgy
Mktstrtgy
 
Sezgin çavuş
Sezgin çavuşSezgin çavuş
Sezgin çavuş
 
Understanding markets
Understanding marketsUnderstanding markets
Understanding markets
 
1224690774 kotler mm_13e_basic_03
1224690774 kotler mm_13e_basic_031224690774 kotler mm_13e_basic_03
1224690774 kotler mm_13e_basic_03
 
Customer success platforms market ppt
Customer success platforms market  pptCustomer success platforms market  ppt
Customer success platforms market ppt
 
Strategic marketing session 3
Strategic marketing session 3Strategic marketing session 3
Strategic marketing session 3
 
Digital vault market ppt
Digital vault market pptDigital vault market ppt
Digital vault market ppt
 
Customer success platforms market is projected to register a moderate 25.5% c...
Customer success platforms market is projected to register a moderate 25.5% c...Customer success platforms market is projected to register a moderate 25.5% c...
Customer success platforms market is projected to register a moderate 25.5% c...
 
What is the business market, and how does it differ from the consumer market
What is the business market, and how does it differ from the consumer marketWhat is the business market, and how does it differ from the consumer market
What is the business market, and how does it differ from the consumer market
 

En vedette

Monetización 2.0 y Estrategias de Marketing innovador
Monetización 2.0 y Estrategias de Marketing innovadorMonetización 2.0 y Estrategias de Marketing innovador
Monetización 2.0 y Estrategias de Marketing innovador
Javier Prieto 关系
 
Carlos Eroles
Carlos ErolesCarlos Eroles
Carlos Eroles
Igui
 
23 new honeywell flame detectors from dticorp.com
23 new honeywell flame detectors from dticorp.com23 new honeywell flame detectors from dticorp.com
23 new honeywell flame detectors from dticorp.com
noblex1
 

En vedette (15)

Monetización 2.0 y Estrategias de Marketing innovador
Monetización 2.0 y Estrategias de Marketing innovadorMonetización 2.0 y Estrategias de Marketing innovador
Monetización 2.0 y Estrategias de Marketing innovador
 
E-Coo Presentatie Feb 2010
E-Coo Presentatie Feb 2010E-Coo Presentatie Feb 2010
E-Coo Presentatie Feb 2010
 
TX Forensic Mental Health Conf. #1. Staff Predators
TX Forensic Mental Health Conf. #1. Staff PredatorsTX Forensic Mental Health Conf. #1. Staff Predators
TX Forensic Mental Health Conf. #1. Staff Predators
 
2 female sex offenders
2 female sex offenders2 female sex offenders
2 female sex offenders
 
"Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009
"Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009"Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009
"Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009
 
7 good lives vs rp
7 good lives vs rp7 good lives vs rp
7 good lives vs rp
 
Enterprise Open Source Solutions
Enterprise Open Source SolutionsEnterprise Open Source Solutions
Enterprise Open Source Solutions
 
TX Forensic Mental Health Conf. #4 Violence
TX Forensic Mental Health Conf. #4 ViolenceTX Forensic Mental Health Conf. #4 Violence
TX Forensic Mental Health Conf. #4 Violence
 
"National Unique Queue Register can fight against corruption" by Teo Constant...
"National Unique Queue Register can fight against corruption" by Teo Constant..."National Unique Queue Register can fight against corruption" by Teo Constant...
"National Unique Queue Register can fight against corruption" by Teo Constant...
 
Debugging: Rules And Tools - PHPTek 11 Version
Debugging: Rules And Tools - PHPTek 11 VersionDebugging: Rules And Tools - PHPTek 11 Version
Debugging: Rules And Tools - PHPTek 11 Version
 
Carlos Eroles
Carlos ErolesCarlos Eroles
Carlos Eroles
 
3 adolescent sex offenders
3 adolescent sex offenders3 adolescent sex offenders
3 adolescent sex offenders
 
6th Annual Jail Conference, Stevens Point, WI Nov 10 – 12th, 2010
6th Annual Jail Conference, Stevens Point, WI Nov 10 – 12th, 20106th Annual Jail Conference, Stevens Point, WI Nov 10 – 12th, 2010
6th Annual Jail Conference, Stevens Point, WI Nov 10 – 12th, 2010
 
23 new honeywell flame detectors from dticorp.com
23 new honeywell flame detectors from dticorp.com23 new honeywell flame detectors from dticorp.com
23 new honeywell flame detectors from dticorp.com
 
Networking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales Success
Networking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales SuccessNetworking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales Success
Networking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales Success
 

Similaire à Intelligence Win The War (JerryTalk audio version)

Mmi strategy 2
Mmi strategy 2Mmi strategy 2
Mmi strategy 2
gatecomro
 
Mmi strategy 2
Mmi strategy 2Mmi strategy 2
Mmi strategy 2
gatecomro
 
Intelligence 2.0 Keynote Presentation to the 1st China Competitive Intelligen...
Intelligence 2.0 Keynote Presentation to the 1st China Competitive Intelligen...Intelligence 2.0 Keynote Presentation to the 1st China Competitive Intelligen...
Intelligence 2.0 Keynote Presentation to the 1st China Competitive Intelligen...
Arik Johnson
 
LifeSciencealley Keynote Twin Cities 20080919
LifeSciencealley Keynote Twin Cities 20080919LifeSciencealley Keynote Twin Cities 20080919
LifeSciencealley Keynote Twin Cities 20080919
Arik Johnson
 
Cvtc Daybreak 20080305
Cvtc Daybreak 20080305Cvtc Daybreak 20080305
Cvtc Daybreak 20080305
Arik Johnson
 

Similaire à Intelligence Win The War (JerryTalk audio version) (20)

Mmi strategy 2
Mmi strategy 2Mmi strategy 2
Mmi strategy 2
 
Mmi strategy 2
Mmi strategy 2Mmi strategy 2
Mmi strategy 2
 
IHS Consulting Services
IHS Consulting ServicesIHS Consulting Services
IHS Consulting Services
 
Intelligence 2.0 Keynote Presentation to the 1st China Competitive Intelligen...
Intelligence 2.0 Keynote Presentation to the 1st China Competitive Intelligen...Intelligence 2.0 Keynote Presentation to the 1st China Competitive Intelligen...
Intelligence 2.0 Keynote Presentation to the 1st China Competitive Intelligen...
 
Chap003 markets and competitive space
Chap003 markets and competitive spaceChap003 markets and competitive space
Chap003 markets and competitive space
 
A.T. Kearney: Positioning for the Telematics Tipping Point
A.T. Kearney: Positioning for the Telematics Tipping PointA.T. Kearney: Positioning for the Telematics Tipping Point
A.T. Kearney: Positioning for the Telematics Tipping Point
 
LifeSciencealley Keynote Twin Cities 20080919
LifeSciencealley Keynote Twin Cities 20080919LifeSciencealley Keynote Twin Cities 20080919
LifeSciencealley Keynote Twin Cities 20080919
 
CI 2.0 - Competitive Innovation Intelligence
CI 2.0 - Competitive Innovation IntelligenceCI 2.0 - Competitive Innovation Intelligence
CI 2.0 - Competitive Innovation Intelligence
 
Marketing intelligence
Marketing intelligenceMarketing intelligence
Marketing intelligence
 
Ventilator Market.ppt
Ventilator Market.pptVentilator Market.ppt
Ventilator Market.ppt
 
Media Management 2011-Strategy Module - Jan 21_2
Media Management 2011-Strategy Module - Jan 21_2Media Management 2011-Strategy Module - Jan 21_2
Media Management 2011-Strategy Module - Jan 21_2
 
Applying Innovation Intelligence for Market Segmentation and Targeting
Applying Innovation Intelligence for Market Segmentation and TargetingApplying Innovation Intelligence for Market Segmentation and Targeting
Applying Innovation Intelligence for Market Segmentation and Targeting
 
Ch02a
Ch02aCh02a
Ch02a
 
Competitive Intelligence for Market Researchers: an Exercise-Driven, Interact...
Competitive Intelligence for Market Researchers: an Exercise-Driven, Interact...Competitive Intelligence for Market Researchers: an Exercise-Driven, Interact...
Competitive Intelligence for Market Researchers: an Exercise-Driven, Interact...
 
Unit II business strategy entrepreneurship
Unit II business strategy entrepreneurship Unit II business strategy entrepreneurship
Unit II business strategy entrepreneurship
 
Cvtc Daybreak 20080305
Cvtc Daybreak 20080305Cvtc Daybreak 20080305
Cvtc Daybreak 20080305
 
Industry and Competitor Analysis-SM-MBA
Industry and Competitor Analysis-SM-MBAIndustry and Competitor Analysis-SM-MBA
Industry and Competitor Analysis-SM-MBA
 
Ch3 koetler
Ch3 koetlerCh3 koetler
Ch3 koetler
 
Market Analysis
Market AnalysisMarket Analysis
Market Analysis
 
Situational analysis, Business strategy and BCG matrix
Situational analysis, Business strategy and BCG matrixSituational analysis, Business strategy and BCG matrix
Situational analysis, Business strategy and BCG matrix
 

Dernier

An Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdfAn Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdf
SanaAli374401
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
PECB
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 

Dernier (20)

An Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdfAn Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdf
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writing
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 

Intelligence Win The War (JerryTalk audio version)

  • 1. Intelligence Wins the War Jerry Nye 兵者,國之大事,死生之地, 存亡之道,不可不察也
  • 2. Why Market Intelligence Procurement organizations rely on and systematic market intelligence to support strategic decision-making in recent years due Economic meltdown, Significant commodity price volatility, and High-profile bankruptcies Intelligence Support Procurement Needs Target Price Competitive Analysis Market deflection Supply Market Win or Loss Marketing and Sales Procurement Decisions Product Development Supply Market Landscape Market Requirements
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 10. Avaya copy exactly Market Intelligence Cost Modeling Teardown Analysis Face Based Negotiation Copy Exact Re-structure initiative Inventory analysis Setup negotiation target Cost modeling Teardown analysis Supply Market update Market deflation Market intelligence
  • 11.
  • 12.