Web 2.0 Adoption Guide
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This presentation at the ARMA Central Iowa Spring Seminar described strategies for getting users to use social business technologies.
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Web 2.0 Adoption Guide
- 1. Web 2.0 Adoption Jesse Wilkins, CRM May 18, 2011
- 2. Web 2.0 Adoption in the Organization Web 2.0 Adoption by Users Agenda
- 3. Web 2.0 adoption: the organization
- 4. Don’t “do” collaboration for the sake of doing it The “now what?” moment Determine the specific problems to be addressed Determine the right tool(s) for the problem What’s the problem?
- 5. Managers have to understand the value of collaboration Demonstrate by example Create a culture of collaboration
- 6. Collaboration isn’t one-size-fits-all Security Technology Individual and organizational cultures Create a culture of collaboration
- 7. Champions and early adopters
- 8. The rule of participation
- 9. “…the principle activity is sharing, driven by social incentives. Contribution is simple and unstructured, isn’t a side activity and there is permission to participate. Intelligence is provided by participants, both through the act of sharing and by simply leaving behind breadcrumbs of attention. --Ross Mayfield CEO of Socialtext Manage knowledgement
- 10. Users don’t want to use YAT But they know these tools In-the-flow: move the work to the tool Above-the-flow: requires time be set aside to use the tool In-the-flow is generally more successful. In-the-flow vs. above-the-flow
- 11. Tools like Facebook…aren’t Facebook Ease of use Perfect vs. good enough Deploy the right tool(s)
- 12. User names, bios, pictures Policies and guidelines
- 13. User names, bios, pictures Policies and guidelines
- 14. Official vs. unofficial Policies and guidelines Official or not?
- 15. What’s OK to post/share and what isn’t Personal info Sensitive or confidential info Controversial topics Groups and following Policies and guidelines
- 16. Comments How to respond to comments on your site How to comment on others’ sites Policies and guidelines Guidelines for comments
- 17. DO review and monitor periodically DON’T require pre-publication review Use analytics to guide tool usage Monitoring and auditing
- 18. Web 2.0 adoption: the users
- 19. Users may need incentive to share Incentivize users
- 20. Find your own voice Follow your passions Expertise – and synergy The voice of the user
- 21. Don’t force it
- 22. And keep going! Get started…
- 23. Jesse Wilkins, CRM, CDIA+ Director, Systems of Engagement AIIM International +1 (303) 574-0749 direct jwilkins@aiim.org http://www.twitter.com/jessewilkins http://www.linkedin.com/in/jessewilkins http://www.facebook.com/jessewilkins http://www.slideshare.net/jessewilkins For more information
Notes de l'éditeur
- Many of these tools provide reporting and metrics natively to allow organizations to measure and quantify who knows what, whose work is consistently valued, and who shares. As John Parkinson of TransUnion noted, "It was never very clear to us who the authoritative sources were, who was good at solving problems. Now we can see a lot of that because we're starting to see patterns emerge:- Who follows whom, - Who's the good source of questions, and - Who's the good source of answers.All the things you know by the grapevine, we now have data for.”[twitter] RE: social media value: “All the things you know by the grapevine, we now have data for.” John Parkinson, TransUnion[/twitter]
- Provide guidance on appropriate content to share and not to share Personal info Sensitive or confidential info Strong opinions
- Provide guidance on appropriate content to share and not to share Personal info Sensitive or confidential info Strong opinions
- Provide guidance on appropriate content to share and not to share Personal info Sensitive or confidential info Strong opinions
- Provide guidance on appropriate content to share and not to share Personal info Sensitive or confidential info Strong opinions
- [twitter]These slides will be posted shortly to: http://www.slideshare.net/jessewilkins8511.[/twitter]