Unit 18 - LO4

1. Skittles Advertisement
Lauren Parkes, Jessica Owen, Haydn
Williams, Jordon Jones

2. Synopsis
• The product that we are advertising are
Skittles. We are trying to portray that skittles
make people happy, and generally make
everything better. The beginning of the advert
will be all black and white, symbolizing
sadness. The after the child eats skittles, the
world becomes colorful again, displaying
happiness.

3. Persuasive Techniques
• One of the persuasive techniques that is
included in out advert is emotion. This is
because we are showing how eating skittles
will dramatically improve their lives. So by not
eating skittles, it is like saying life will be bad.

4. Aims and Objectives
• The main aim and objective of this
advertisement campaign is to promote
skittles. It appeals to a variety of audiences
and therefore encourages people to buy them
or to try them for the first time.

5. Legal and ethical
• Wrigley company currently produces and
markets skittles.
• The child protection act will have to be
followed because we are using a child under
the age of 16. This will mean they can only be
filmed for 4 hours a day.
• The songs that we are going to use in the
advertisement must not be copyrighted and
we need the correct license to use the music.

6. Schedule

7. Schedule

8. Budget/Equipment
• Director £500 (1 day)
• Producer £550 (1 day)
• Camera Man £264 (1 day)
• Editor £684 (3 days)
• Sound Recorder £257 (1 day)
• Camera £300 (1 day)
• Tripod £35 (1 day)
• Monitor £50 (1 day)
• HD Lens £120 (1 day)
• Edit Suites £1230 (3 days)
• Lighting £25 (1 day)
• Sound £120 (1 day)
• Boom Stick £10 (1 day)
• Overall Budget £4145

10. Photo Storyboards