Contenu connexe Similaire à A New Vision For Payments In Financial Services (20) A New Vision For Payments In Financial Services1. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 1!
A New Vision For Financial Services
Jeff
Fleischman,
CEO
Blue
Panda
Interac9ve
June
2013
2. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 2!
“Digital channels have transformed the way firms interact
with their customers. The convergence of mobile, social,
and technology have enabled the creation of value added
products and services that customers increasingly expect.
In order to succeed it is essential to focus on the
convergence of experience, data, and technology to meet
customer expectations.”!
!
Jeffrey Fleischman, CEO
Blue Panda Interactive!
3. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 3!
Executive Summary
• We’ve
become
a
mobile
first
civiliza3on
–
our
smartphones
an
indispensible
part
of
our
lives.
66%
access
use
their
smartphones
to
access
the
web
daily,
buying
goods,
conduct
financial
transac3ons,
find
informa3on,
text
with
others,
etc.
Smartphones
are
an
indispensible
part
of
our
lives
• Social
media
Is
ubiquitous
and
consumed
across
all
channels
with
mobile
becoming
the
dominant
choice
for
global
users.
Social
networks
are
the
most
trusted
source
of
informa3on
and
recommenda3ons
above
all
other
sources.
Social
media
and
social
networks
con3nue
to
drive
engagement
• The
prolifera3on
of
smartphones
and
tablets
have
led
to
widespread
mul3-‐tasking
among
consumers.
Usage
across
these
devices
vary
throughout
the
day,
but
collec3vely
they
are
becoming
a
growing
share
of
media
consump3on
coming
at
the
expense
of
tradi3onal
channels
e.g.
TV,
radio,
newspapers,
magazines.
Mul3-‐screen
usage
con3nues
to
grow
• Adop3on
of
technology
and
user
experience
has
enabled
and
embolden
new
compe3tors
to
make
inroads
in
tradi3onal
banking
ac3vi3es.
Banks
will
con3nue
to
face
pressure
as
technology
and
data
are
used
to
create
targeted
informa3on,
offers,
and
real
3me
decision
algorithms.
Tradi3onal
Banking
is
increasingly
under
pressure
by
new
entrants
and
the
usage
of
technology
4. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 4!
The New Financial Services Frontier
Technology
Mobile/
Tablet,
Social
Media
Big
Data
• The
convergence
of
financial
services
with
technology
and
plaQorms
has
created
a
new
paradigm
that
is
drama3cally
reshaping
the
banking
model.
Advisory
Wealth
Management
Payments
Banking
Social-‐Mobile
Financial
Services
Technology,
PlaQorms,
&
Data
Products
&
Services
5. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 5!
The New Financial Services Frontier – Are Banks Adapting
Fast Enough?
The
convergence
of
financial
services
with
technology
and
plaQorms
has
created
a
new
paradigm
Barriers
to
enter
tradi3onal
banking
markets
are
low
New
compe3tors
have
become
serious
threats
grabbing
marketshare
with
innova3ve
solu3ons
Consumer
trust
of
banks
is
waning
and
they
are
willing
to
use
non-‐
tradi3onal
banking
firms
Millennials
have
no
inhibi3ons
to
conduct
“bank
less”
financial
services
6. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 6!
Where
Do
We
Go
From
Here?
7. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 7!
eBanking Has Emerged As The Preferred Method For
Consumers To Interact With Their Banks
² Growth
in
electronic
banking
(eBanking)
con3nues
to
accelerate,
increasing
worldwide
in
terms
of
both
users
and
transac3on
levels.
² This
growth
is
not
without
risks
–
banks
face
disintermedia3on
from
innova3ve
compe3tors,
shiing
customer
expecta3ons,
and
price
transparency.
² Mobile
Payments
(mPayments)
is
among
the
fastest
growing
transac3ons,
rapidly
becoming
the
payment
vehicle
of
choice
for
consumers
worldwide
especially
among
the
world’s
unbanked.
² Challenges
remain
for
banks
to
integrate
a
broad
set
of
capabili3es,
plaQorms,
and
data
to
provide
value
added
services.
² Shiing
behavior
to
web
and
mobile
are
crea3ng
cost
benefits
while
opening
the
door
to
higher
revenue
opportuni3es
for
bank
and
bank
compe3tors.
² Mobile
Banking
(mBanking)
provides
the
opportunity
to
capture
a
greater
level
of
detailed
informa3on
on
spend,
payments,
and
loca3ons
for
CRM
ac3vi3es.
8. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 8!
Between 2008 – 2015, mBanking Will Grow Over 3000%!
SOURCE: Mobile Financial Services: FISERV and Payments Cards & Mobile
• Global
mBanking
users
are
expected
to
grow
67%
from
150MM
in
2012
to
250MM
by
2015.
• mBanking
transac3ons
will
more
than
double
from
71.9MM
in
2012
to
167.6MM
in
2015.
9. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 9!
Global Growth In mPayments Has Grown Exponentially
SOURCE: Mobile Financial Services: FISERV and Payments Cards & Mobile
• Global
mPayments
is
expected
to
grow
to
over
$6T
by
2015.
• Domes3c
and
interna3onal
money
transfers
are
growing
at
a
CAGR
of
137%
and
247%,
respec3vely
between
2008
–
2015.
10. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 10!
mBanking Continues To Grow Across All Regions
• Mobile
Banking
has
had
a
profound
impact
on
the
banking
industry,
globally
consumers
are
adop3ng
mobile
banking
at
a
rapid
pace.
Source:
comScore
April
2012
25.8%
43.8%
35.4%
23.0%
16.9%
9.2%
28.7%
45.0%
37.8%
25.1%
22.0%
8.8%
Worldwide
North
America
Europe
La3n
America
Asia
Pacific
Middle
East
-‐
Africa
Apr-‐12
Apr-‐11
-‐0.4
percentage
points
+5.1pp
+2.1pp
+2.4pp
+1.2pp
+2.9pp
11. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 11!
China’s mBanking Growth 2010 – 2014E
0%
10%
20%
30%
40%
50%
60%
70%
80%
0
500
1,000
1,500
2,000
2,500
2010
2011
2012
2013E
2014E
Penetra3on
Rate
Transac3ons
(US
$B)
Transac3on
Value
Penetra3on
Rate
Source:
Celent;
CINIC
Jan.
2013
• In
2012,
users
of
online
banking
reached
221.5MM,
growing
by
33%;
online
payments
reached
220.7MM
growing
at
32%;
mobile
banking
users
reached
150MM.
• Commercial
banks
had
more
than
100%
growth
in
mobile
banking
users
in
and
by
over
300%
in
transac3on
value
in
2012.
12. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 12!
Banks View Of Online And Mobile Channels Demonstrate
The Emerging Importance For Customer Interaction
• Respondents
responded
strongly
that
online
and
mobile
channels
will
play
a
prominent
role
for
transac3ons
and
customer
service.
• Sen3ments
run
much
lower
for
online
and
mobile
as
a
channel
for
sales
and
advice.
Source:
Efma
Digital
Channels
Survey
2013
80%
93%
65%
38%
Complementary
channels
to
branches
Primary
channels
for
transi3ons
Primary
channels
for
customer
service
Primary
channels
for
sales
and
advice
13. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 13!
82%
80%
56%
50%
44%
43%
31%
29%
31%
mBanking Ranks Among Top Mobile Activities
Source: Pew Research September 2012
• As
smartphone
growth
con3nues
to
accelerate
there
will
be
a
corresponding
growth
in
banking
transac3ons.
• Fueling
this
growth
will
be
addi3onal
func3onality
and
a
bemer
customer
experience.
2016E
Ac3vi3es
done
on
a
smartphone
14. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 14!
mBanking Is The Leading Financial Transaction Conducted By
Smartphone Users
• Accessing
bank
accounts,
credit
cards,
and
conduc3ng
ePayments
have
the
highest
penetra3on
of
smartphone
usage.
38.0%
26.9%
24.3%
21.8%
21.1%
19.9%
17.1%
16.2%
11.9%
9.2%
8.8%
8.5%
Bank
Accounts
Online
Retail
Classifieds
Credit
Cards
Electronic
Auc3on
Sites
Shopping
Guides
Deal-‐a-‐Day
Travel
Service
Stock
Trading
Automo3ve
Insurance
%
Smart
Phone
Owners
Financial
Services
and
Retail/E-‐Commerce
Category
Usage
Source: comScore
15. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 15!
Source: Celent
mBanking Functions Performed By Users
• Passive
transac3ons
e.g.
balance
inquiries
and
transac3on
history
con3nue
to
make
up
a
large
por3on
of
mobile
banking
func3ons.
• Approximately
33%
of
users
paid
a
bill
or
transferred
funds
and
these
rates
are
growing
rapidly.
11%
8%
2%
62%
17%
Mobile
Banking
Func9ons
Funds
Transfer
Bill
Payment/Pay
Anyone
Change
Password
Blance
Requests
Transac3on
History
16. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 16!
Most Widely Used mBanking Transactions
• mBanking
has
had
the
highest
usage
rates
among
basic
transac3ons,
however,
is
growing
more
rapidly
for
transfers,
payments,
and
purchases.
• Mobile
RDC
capture
will
eliminate
over
1.5B
check
deposit
transac3ons
from
U.S.
bank
branches
by
2014.
Source:
American
Banker
2012;
Berg
Insight
90%
48%
42%
33%
26%
21%
11%
30%
20%
Checked
an
Account
Balance
Download
Your
Bank's
Mobile
Banking
Applica3on
Transferred
Money
Between
Two
Accounts
Received
A
Text
Messge
Alert
From
Your
Bank
Made
A
Bill
Payment
Using
Bank's
Website
Located
the
Closest
in-‐Network
ATM
for
your
Bank
Deposited
a
Check
to
Your
Account
Using
Your
Phone
Refused
to
Answer
Managed
Investments
17. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 17!
Despite The Growth In mBanking Transactions, Customers
Have Apprehensions With Its Usage
Source:
American
Banker
2012
• The
largest
concerns
cited
by
customers
are
security,
ability
to
conduct
transac3ons
through
tradi3onal
channels,
and
difficulty
using
a
small
mobile
screen.
1%
2%
3%
9%
10%
13%
17%
18%
22%
48%
57%
Refused
to
Answer
My
bank
charges
a
fee
for
using
mobile
banking
It
is
not
offered
by
my
bank
or
credit
union
Don't
have
a
banking
account
with
which
to
use
mobile
banking
It
is
too
difficult
to
set
up
mobile
banking
Other
It
is
too
difficult
to
see
on
my
mobile
screen
The
cost
of
data
access
is
too
high
I
do
not
trust
the
technology
to
do
bank
I'm
concerned
about
the
security
of
mobile
banking
My
banking
needs
are
being
met
without
mobile
banking
18. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 18!
Source: CEB Tower Group
mBanking Is Dramatically Cheaper Than Other Channels
• As
online
and
mobile
con3nue
to
pick
up
share
of
volume,
companies
will
see
average
cost
to
service
customers
decline.
• Although
banks
will
see
marginal
costs
decline,
they
will
incur
the
expense
of
managing
more
plaQorms
and
channels
–
integra3on
will
be
essen3al
to
deliver
a
seamless
customer
experience.
$0.09
$0.17
$0.19
$0.61
$4.00
$4.04
Online
IVR
Mobile
ATM
Branch
Call
Center
Customer
Preference
² Cost
to
service
decreases
significantly
for
online
and
mobile
transac3ons.
² Customers
prefer
to
use
low
cost
channels
but
have
shown
a
preference
to
have
access
to
all
channels.
² Banks
will
need
to
integrate
across
channels
to
create
a
seamless
banking
experience.
² Mobile
banking
via
smartphone
or
tablet
in
the
US
jumped
to
32%
in
2012.
19. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 19!
Banks Are Under Increasing Pressure By New Competitors,
Changing Engagement Models, and Technology
20. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 20!
eBanking Implications
² The
global
banking
industry
is
facing
increasing
challenges
largely
driven
by
new
compe3tors,
evolving
technologies,
and
changing
consumer
attudes.
² Integra3on
across
channels,
plaQorms,
and
devices
will
be
required
as
financial
service
companies
rethink
how
they
engage
their
customers.
² Big
(“unstructured”)
data
is
a
growing
source
of
rich
informa3on
that
can
provide
greater
customer
insights
enabling
banks
to
cra
more
targeted
CRM
capabili3es.
² Banking
services
are
increasing
mobile
based
–
engagement
via
apps
will
become
the
primary
customer
facing
touch
point.
² Technology
plaQorms
will
con3nue
to
grow
in
complexity
largely
driven
by
new
plaQorms
and
devices,
these
must
all
be
integrated
into
exis3ng
systems.
² Non-‐tradi3onal
companies
have
entered
the
tradi3onal
banking
space
and
are
becoming
formidable
compe3tors;
In
the
short
term,
banks
face
disintermedia3on
for
core
transac3ons.
21. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 21!
² Voice
ac9vated/natural
language
interac3ons
enable
users
to
transfer
funds,
make
payments,
conduct
customer
service
with
voice
commands;
natural
language
will
allow
customers
to
answer
ques3ons
about
specific
spending.
² The
merger
of
data
and
experience
will
enable
banks
to
create
new
engagement
models
based
on
real
3me
behavior.
² Mobile/Tablet
dominance
will
displace
computers
and
branches
as
the
primary
access
point
for
the
majority
of
banking
transac3ons.
² Loca9on
based
services
will
enable
banks
to
make
real
3me
offers
and
improve
secure
transac3ons.
² Branch
banking
experience
will
change
with
the
introduc3on
of
tablet,
mobile
devices
–
think
Apple
store
model.
² Video
access
to
bank
employees
via
mobile,
computers
and
ATMs
will
con3nue
to
proliferate.
Future eBanking Trends To Watch
• Technology
and
access
to
rich
data
will
enable
banks
to
create
more
meaningful
and
relevant
interac3ons.
22. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 22!
Drivers Of eBanking
eBanking
mPayments
Social
Media
Technology
Unbanked
• The
growth
in
eBanking
has
accelerated
over
the
past
five
years
largely
driven
by
technology
and
consumer
acceptance
digital
channels.
23. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 23!
Drivers Of eBanking
eBanking
mPayments
Social
Media
Technology
Unbanked
The
growth
in
eBanking
has
accelerated
over
the
past
five
years
largely
driven
by
technology
and
consumer
acceptance
digital
channels.
24. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 24!
mPayments Will Continue To Grow At A Rapid Rate Changing
The Way Consumers Transact And Move Money
² Worldwide
mobile
payment
transac3on
volume
will
reach
US
$235B
in
2013,
a
44%
increase
from
$163B
in
2012;
mobile
payment
users
will
reach
245.2M
in
2013,
up
from
200.8M
in
2012.
² Although
Near
Field
Communica3ons
(NFC)
comprise
a
rela3vely
small
por3on
of
mobile
payments
expect
it
to
become
the
emerging
choice
for
users.
² Convenience
and
ease
of
use
of
mobile
capabili3es
has
created
a
seismic
shi
in
the
consumer
acceptance
and
usage
of
mPayments.
² Social
media
coupled
with
mobile
phones
have
been
the
catalyst
to
a
growing
opportunity
to
engage
consumers
and
win
share
for
companies.
² mPayments
con3nue
to
grow
rapidly
as
a
percentage
of
total
payments,
however,
banks
risk
disintermedia3on
by
innova3ve
non-‐bank
compe3tors
and
a
growing
acceptance
by
users
to
adopt
non-‐bank
payment
op3ons.
² A
big
driver
of
mPayments
will
be
the
2.5B
global
unbanked
turning
to
non-‐
bank
mPayment
op3ons.
Source:
Gartner
25. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 25!
Late
1970’s
–
Mid
1980’s
1994
1997
Today
Evolution of Electronic Payments
Fric3onless
Finance
–
device,
currency
agnos3c
• Coinciding
with
the
evolu3on
of
payments
has
been
the
development
of
technological
advances
that
have
created
the
ability
to
easily
move
money
anywhere,
any3me.
Rudimentary
Home
Banking
system
based
on
landlines
Online
Banking
and
Bill
Pay.
Ability
to
access
accounts
any3me
First
Mobile
Banking
service
26. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 26!
Mobile/Tablet Adoption Has Grown Exponentially In Line With
Functionality, Becoming An Indispensible Part Of Our Lives
Adop3on
Feature/Func3onality
Tablets/
eReaders
Smart
Phones
Feature
Phones
PDA
and
Mobile
First wave of
mobile devices
revolutionized
conversation
Mobile moves beyond
voice; adoption of text/
SMS and functionality
grows e.g. music
Tablets and
eReaders blur
the line between
mobile and
computing.
Touch
interaction is a
design trend
Mobile proliferation
explodes with rich features,
apps, utility. Technology
delivers advanced features –
mobile is now an
indispensible part of our
lives – Nomophobia is a
condition
• Emerging
technologies
such
as
Google
Glasses
are
crea3ng
new
opportuni3es
to
connect
and
engage.
27. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 27!
Mobile Payment Ecosystem Is Crowded With Many Firms
Vying For A Place In The Mobile Payment Space
• Are
epayments
an
experience,
a
plaQorm,
or
a
commodity?
• The
prolifera3on
of
new
entrants
into
the
space
demonstrate
the
importance
on
winning
share
for
mPayments.
• Innova3ve
solu3ons
by
non-‐banks
will
take
share
and
profits
from
banks.
28. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 28!
The Growth Rate For mPayment Users By Region Is Large
• mPayment
usage
has
had
significant
growth
from
2009
through
2013,
growth
rates
will
slow
through
2016
as
penetra3on
rates
reach
satura3on
levels.
• All
regions
will
experience
a
substan3al
shi
to
mobile
devices
which
presents
a
large
opportunity
to
create
meaningful
engagement
opportuni3es.
Source:
Gartner,
TechCrunch
Mobile
Payment
Users
By
Region
(Millions)
2009
2010
2011
2012
2013
2014
2015
2016
CAGR
Western
Europe
4,519
9,418
15,974
22,784
29,734
36,886
44,144
51,514
36%
North
America
1,905
8,260
19,111
32,788
46,518
60,853
75,514
90,653
62%
Asia/Pacific
41,865
55,265
69,622
85,031
102,064
120,822
141,364
163,642
19%
Eastern
Europe
954
1,002
2,226
3,882
5,694
7,729
9,935
12,447
38%
Middle
East
186
524
935
1,527
2,326
3,440
4,710
6,019
54%
Africa
16,559
32,396
45,539
57,751
69,694
80,530
91,034
101,336
25%
La3n
America
4,012
5,578
7,058
8,456
10,479
13,373
17,268
22,314
24%
Total
70,000
112,443
160,465
212,219
266,509
323,633
383,969
447,925
26%
29. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 29!
Global mPayment Transaction Growth By Regions
• mPayments
across
all
regions
have
experienced
substan3al
growth
from
2008
to
2012;
rates
will
slow
as
markets
reach
satura3on.
Source:
Arthur
D.
Limle
30. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 30!
China mPayments Between 2010 – 2013 Has Accelerated
Payment growth will be fueled by:!
² The share of hours of internet access
on mobile devices is rising rapidly
among all age groups. !
² Growing usage of mobile apps!
² Technology that increases the utility of
mobile devices as a payment option!
² Proliferation of mobile devices and
mobile infrastructure!
² Greater access to the web through
mobile devices!
² Convenience in researching product
information and pricing transparency!
19
48
121
219
102
191
308
481
2010
2011E
2012E
2013E
Mobile
Payments
(Billion
Yuan)
Mobile
Payment
Users
(MM)
Source:
China
Internet
Watch
• mPayments
are
expected
to
grow
by
1132%
and
mobile
payment
users
will
increase
by
472%.
In
2011,
69%
of
users
said
they
used
their
phones
to
access
the
Web—up
30
percentage
points
in
just
three
years.
31. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 31!
Mobile Purchases Made On Smartphones Reaches 19.4%
• Frequency
of
mobile
purchases
has
increased
with
14.1%
of
consumers
making
a
purchase
everyday.
Source:
comScore
MobiLens,
3
month
average
ending
Dec.
2011
vs.
Dec.
2010,
US
14.1%
21.0%
54.9%
Almost
Every
Day
At
Least
Once
a
Week
Once
to
Three
Times
a
Month
%
Made
Purchase
with
Smartphone
19.4%
Made
On-‐Device
Purchases
with
Smartphone
in
December
2012
32. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 32!
The Emergence Of The mPayment Ecosystem
• Mobile
phones
have
become
an
indispensible
tool
for
real
3me
research
and
purchasing
behavior
globally.
• An
increasing
amount
of
purchases
online
and
in-‐store
are
being
driven
from
mobile
devices
–
mobile
apps
are
connec3ng
consumers
real
3me
offers
and
coupons.
16%
18%
21%
24%
26%
29%
In-‐Store
Price
Comparison
Purchased
With
A
Mobile
App
Researched
on
Mobile
and
Bought
Online
Purchased
On
A
Mobile
Website
Researched
on
Mobile
and
Bought
In-‐Store
Researched
Product
on
Mobile
Javelin
Strategy
2009
² Mobile
applica3ons
and
technology
have
created
complete
pricing
transparency.
² Nearly
30%
of
consumers
conduct
product
research
on
mobile
devices.
² Over
20%
that
do
research
on
a
mobile
device
will
buy
products
either
in-‐store
(26%)
or
online
(21%).
² Purchases
from
mobile
devices
is
on
the
rise
with
consumers
-‐
24%
bought
on
a
mobile
website
and
18%
on
a
mobile
app.
33. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 33!
Tablets Have Overtaken Smartphones For A Range Of
Activities Including Research And Purchasing of Products
39.1%
38.7%
38.2%
38.1%
33.2%
30.4%
21.1%
22.6%
23.6%
19.4%
33.7%
22.2%
19.2%
20.9%
Researched
Product
Features
Compared
Product
Prices
Purchased
Goods
or
Services
Online
Found
Store
Loca3on
Found
Coupons
or
Deals
Checked
Product
Availability
Made
Shopping
Lists
Share
of
Smartphone
and
Tablet
Owners
Performing
Mobile
Retail
Ac9vi9es
Tablet
Smartphone
• Smartphones
are
driving
showrooming
(in
store
price
comparison)
frustra3ng
retailers
with
price
transparency
but
empowering
consumers
to
find
lowest
prices.
34. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 34!
Attitudes Towards Mobile Payments Are Consistent Across
Asia And The West
0%
20%
40%
60%
80%
Privacy
Issues
ID
The
&
Fraud
Concerns
More
Convienent
Prefer
Most
Payments
are
Mobile
Asia
Europe/US
Source:
SapientNitro
• Respondents
have
concerns
regarding
privacy
and
ID
the
although
they
are
offset
by
consumer
preference
and
convenience.
35. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 35!
Interest Among US Consumers In Using Mobile Wallet
Technology To Pay For Merchandise In-Store
• Mobile
wallets
have
uphill
climb
for
consumer
acceptance
–
this
will
occur
as
mobile
payment
systems
gain
trac3on
and
retailers
integrate
in-‐store
terminals.
Completely
Disinterested
41%
Very
Interested,
15%
Somewhat
Interested,
10%
Neutral,
17%
Not
Very
Interested,
17%
Source:
eMarketer;
Catapult,
Shopper
Lab,”
April
1,
2012
² 25%
of
respondents
expressed
an
interest
in
using
mobile
wallets.
² 17%
of
respondents
were
not
very
interested
and
41%
stated
they
had
no
interest
at
all
in
using
mobile
wallets.
² While
the
numbers
of
those
not
interested
were
high
part
of
this
can
be
explained
by
the
wide
spread
acceptance
and
usage
of
credit/debit
cards.
² Looking
forward
these
opinions
will
change
as
retailers
offer
incen3ves
and
make
it
a
faster
and
more
convenient
payment
method.
US
Consumer
Interest
In
Mobile
Wallets
36. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 36!
The Global Players: Several Industry Groups Are Working
On mPayment Solutions
• The
digital
wallet
is
“owned”
by
several
industry
segments
that
each
provide
key
components
for
mPayments
and
digital
wallets.
Financial
Ins3tu3ons
Telecommunica3on
Companies
(1)
Retailers
(1)Telecommunica3on
companies
include
carriers,
handset
makers,
chip
makers,
OEMs
37. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 37!
The Global Players: Each Industry Group Has A Unique
Role Within The mPayment Process
• Collec3vely
mPayment
players
each
provide
key
components
for
mPayments
and
digital
wallets.
They
must
work
together
to
create
end-‐to-‐end
experiences.
Financial
Ins3tu3ons
Telecommunica3on
Companies(1)
Retailers
Banking
services
Loans
Payment
Processing
Credit
Card
services
Security
Infrastructure
Wireless
Networks
Handsets
Mobile
Apps
Mobile
Payment
Services
Mobile
Coupon
Services
Security
Infrastructure
Loyalty
Programs
Merchandise
Shopping
Experience
Consumer
Data
Point
of
Sale
Security
Infrastructure
(1)Telecommunica3on
companies
include
carriers,
handset
makers,
chip
makers,
OEMs
38. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 38!
The GlobalPlayers: Who Owns The Customer Relationship?
• The
mPayment
customer
rela3onship
is
fragmented
with
each
player
having
a
unique
role
that
will
vary
by
market.
Financial
Ins3tu3ons
Financial
Rela3onship
Telecommunica3on
Companies(1)
Reliability
Retailers
Shopping
Experience
(1)Telecommunica3on
companies
include
carriers,
handset
makers,
chip
makers,
OEMs
39. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 39!
Financial
Ins3tu3ons
Telecommunica3on
Companies
(1)
Retailers
² Financial institutions, telecommunication companies, retailers, and
technology companies are all vying for a place in the mPayments
space.!
² The stakes are high – winners will gain the loyalty of customers and
increase revenue for a market size that will exceed $1T in volume.!
² Businesses need to create meaningful experiences through the
integration of data and technology to drive adoption, loyalty, and
retention.!
² mPayment capabilities must also ensure that the end-to-end user
experience is easy to use, intuitive, and seamless.!
² Technology will evolve as cross-platform interaction models evolve.!
The Growing Influence Of mPayments Is Setting The Stage
For Intensive Competitive Pressures To Win Share
(1)Telecommunica3on
companies
include
carriers,
handset
makers,
chip
makers,
OEMs
40. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 40!
mPayment Roadmap For Banks – Creating Frictionless
Finance Networks
² Success
will
come
from
con3nued
focus
on
building
new
distribu3on
models
and
capabili3es
to
enable
mPayment
experiences.
² In
order
for
the
mobile
wallet
and
payments
to
grow
in
adop3on,
it
has
to
be
simple,
ubiquitous
and
have
a
compelling
value
to
consumers.
² Prolific
growth
of
smartphones/tablets
and
consumer
acceptance
has
been
the
catalyst
in
driving
annual
double
digit
growth
rates
in
mPayments
volumes.
² Banks
must
invest
in
several
mPayment
technologies
as
standardized
plaQorms
have
yet
to
emerge
and
will
likely
vary
across
geographies.
² Banks
must
rethink
their
rela3onships
with
other
players
in
the
mPayment
space
to
build
and
protect
their
payment
marketshare
from
new
compe3tors.
² Data
will
play
an
important
role
to
enable
banks
to
provide
personalized
content
and
offers
to
their
customers.
41. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 41!
Drivers Of eBanking
eBanking
mPayments
Social
Media
Technology
Unbanked
The
growth
in
eBanking
has
accelerated
over
the
past
five
years
largely
driven
by
technology
and
consumer
acceptance
digital
channels.
42. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 42!
² Social
networking
accounted
for
50%
of
all
page
views
on
mobile
phones
in
2011.
² Facebook
total
ac3ve
users
reached
1
billion
and
its
mobile
users
quadrupled
in
2
years
from
50MM
to
200MM.
² More
people
access
Twimer
and
Facebook
on
mobile
devices
than
on
desktop
computers.
² There
are
200MM
mobile
video
playbacks
from
YouTube
every
day
and
48
hours
of
video
are
uploaded
every
second.
² There
are
1.2B
internet
connected
smartphones
and
77%
of
individuals
use
mobile
phones
for
search.
² Nearly
30%
of
consumers
conduct
product
research
on
mobile
devices.
² Over
500,000
apps
have
been
developed
in
the
past
3
years
and
downloaded
more
than
14B
3mes.
SOURCE: Mobile Banking News
Drivers of mPayment Growth - Social Media
• Social
media’s
popularity,
smart
phone
sales,
and
app
prolifera3on
have
combined
to
create
an
organic
and
seismic
shi
in
mobile-‐social
media.
43. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 43!
Social Media Usage Has Grown Exponentially As Has The
Frequency In Its Usage
Every
second
on
social
media:
² 100,000
tweets
² 685,000
items
shared
on
Facebook
² 2
million
Google
search
queries
² 48
hours
of
YouTube
uploads
² 47,000
applica3ons
downloaded
from
app
store
² 3,600
Instagram
photos
shared
² 571
websites
created
² $272k
spent
on
line
² 31,250
Facebook
Likes
• 23%
of
Facebook’s
users
check
their
account
five
or
more
3mes
every
day.
• 40%
of
people
spend
more
3me
socializing
online
than
they
do
face-‐to-‐face.
• Facebook
posted
a
67%
year-‐over-‐year
mobile
growth
rate.
Source:
Bricat,
March
2013;
The
Social
Habit;
Twimer;
Facebook
44. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 44!
Top 15 Social Media Sites Worldwide, Q1 2013
Source: Lifelong Learners Journal; GlobalWebIndex “Stream Social: Quarterly Social Platforms Update Q1 2013, April 26, 2013
51%
26%
25%
22%
21%
21%
20%
19%
12%
10%
9%
8%
6%
4%
4%
Facebook
Google+
YouTube
Twimer
Sina
Weibo
Qzone
Tencent
Tencent
Weibo
Youku
RenREn
Tudou
LinkedIn
Kalxin
Pinterest
51.com
Top
15
Social
Media
Websites
Percent
Of
Ac3ve
Web
Users
• American
and
Chinese
firms
dominate
the
top
social
media
sites.
45. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 45!
Smartphone Usage In Both China and the U.S. Continues
to Grow Across Activities
Source: McKinsey, 2012
Smartphone
social
media
browsers
Visit
social
networks
Visit
at
least
once
a
day
Expect
to
make
more
mobile
purchases
Watch
video
Use
video
at
least
once
a
day
58%
92%
49%
56%
85%
24%
43%
80%
55%
31%
76%
25%
• Both
countries
have
high
penetra3on
and
ac3ve
rates
among
their
ci3zens
and
usage
rates
con3nue
to
climb.
46. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 46!
Multi-Tasking Is Prevalent Among Smartphones Users
• In
both
the
US
and
China
consumers
are
using
their
smartphones
when
doing
everyday
ac3vi3es.
• Mul3-‐plaQorm
consump3on
has
grown
strongly
–
33%
of
minutes
spent
online
is
now
spent
beyond
the
PC.
People
Who
Use
Smartphones
While
Doing
Other
Ac3vi3es
16%
28%
86%
51%
52%
43%
34%
17%
83%
42%
42%
34%
32%
29%
18%
24%
Source: Google
47. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 47!
Top Chinese Online Activities
Top
Online
Ac3vi3es
Fasted
Growing
Online
Ac3vi3es
83%
80%
77%
66%
66%
Instant
Messaging
Search
Engine
Online
Music
Blogs
and
Social
Media
Online
Videos
33%
32%
29%
25%
24%
Online
Banking
Online
Payments
Group
Buying
Online
Shopping
Weibo
and
Microblog
Source:
China
Internet
Network
Informa3on
Centre,
January
2013
• Although
financial
transac3ons
are
not
among
the
top
online
ac3vi3es,
online
banking
and
online
payments
are
the
two
fastest
growing
ac3vi3es
at
33%
and
32%,
respec3vely.
48. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 48!
Case Study: Advisory & Wealth Management
The Rise Of The Social Financial Advisor
49. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 49!
Over The Next 3-5 Years Expect A Major Shift In How Financial
Advisors Interact With Clients and Prospects
² Acknowledgement
in
the
growing
influence
of
social
media
and
mobile
usage
in
the
financial
advisor
community.
² Skep3cism
exists
that
digital
touch
points
can
be
used
to
build
rela3onships
in
an
industry
that
has
tradi3onally
been
a
high
touch,
personal
service.
² Firms/financial
advisors
will
need
to
figure
out
how
to
increase
their
social
media
presence
in
order
engage
prospects
and
clients.
² Companies
need
to
navigate
the
regulatory
and
privacy
hurdles
that
exist
internally
and
externally.
² Generally,
advisors
need
to
build
up
their
social-‐mobile
skills
to
be
more
effec3ve
in
engaging
a
growing
digital-‐first
audience
² Social-‐mobile
ini3a3ves
should
not
be
managed
in
isola3on,
integra3on
with
exis3ng
channels
is
cri3cal.
50. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 50!
Firms Are Gradually Introducing Their Financial Advisors To Social
Media, But Within Three Years It Will Be Commonplace
Morgan
Stanley
Smith
Barney
plans
to
give
par9al
access
to
Twiber
and
LinkedIn
for
it’s
17,000
financial
advisors
which
amounts
to
a
bet
that
social
media
can
be
an
effec9ve
business
tool
for
financial
advisers.”
“Morgan
Stanley’s
retail
brokerage
unit,
using
Twiber
and
LinkedIn
has
helped
financial
advisers
win
more
business
over
the
past
year.”
“Goldman
Sachs,
which
recently
said
it
was
looking
to
hire
a
‘social
media
community
manager,’
has
taken
to
Twiber
to
post
news
about
the
firm.”
“The
Blackstone
Group
also
maintains
a
Twiber
account.”
“AllianceBernstein,
has
given
employees
access
to
LinkedIn.”
“Putnam
investments
launches
video
blog
to
help
financial
advisors
tap
social
media”
Source:
The
Securi3es
Industry
and
Financial
Markets
Associa3on
51. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 51!
Advisors Are Increasingly Using Social Media Although Its Use
For Business Purposes Lags Personal Use
Source:
Registered
Rep
and
Wealthmanagement.com
Percentofadvisorsusingsocialmedia!
• Approximately
30%
-‐
40%
of
advisors
do
not
use
social
media
for
business
purposes.
52. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 52!
LinkedIn Is The Leading Social Network Among Advisors
• Among
advisors
using
at
least
one
social
network
for
business,
90%
use
LinkedIn
and
are
more
than
three
3mes
as
likely
to
use
it
over
other
social
networks.
• Facebook
is
the
dominant
social
network
for
personal
use
at
71%.
Source:
LinkedIn
Marke3ng
Solu3ons
and
FTI
Consul3ng,
May
2012
Total
Usage
78%
75%
38%
37%
Social
Networks
Used
for
Business
Among
financial
advisors
who
use
at
least
one
for
business
Overall
Social
Network
Usage
for
Business/
Personal
Purposes
53. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 53!
Active Rates And Frequency In The Usage Of Social Networks
Among Advisors Is Increasing
² Nine
out
of
10
advisors
now
have
a
social
media
profile
or
account
and
56%
are
ac3ve
(vs.
51%
in
2011).
² Among
advisors
with
social
network
accounts,
LinkedIn
and
Facebook
have
highest
penetra3on
rates
but
Twimer
is
growing
at
the
fastest
pace.
² Although
most
advisors
report
that
their
social
media
use
is
restricted,
it
has
not
deterred
the
overall
adop3on
rate
of
social
media.
² Twimer
can
be
an
effec3ve
high
frequency
communica3ons
tool
to
lead
users
to
specific
sites
and
content.
Source:
Registered
Rep
and
American
Century;
LinkedIn
Marke3ng
Solu3ons
and
FTI
Consul3ng,
May
2012
Used
Social
Network
Foe
Business
Purposes
At
Least
1x
Week
1x
Month
LinkedIn
53%
74%
Facebook
37%
48%
Twimer
31%
37%
Google+
20%
27%
%
Of
Advisors
With
An
Account(1)
(1)
Source:
American
Century
54. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 54!
Advisors Believe That Using LinkedIn For Prospecting Has Led
To New Client Acquisition And AUM
• Advisors
that
gained
clients
from
LinkedIn
were
2-‐2.5X
more
successful
in
engaging
and
cul3va3ng
client
rela3onships
than
those
who
did
not
acquire
clients
on
LinkedIn.
Source:
LinkedIn
Marke3ng
Solu3ons
and
FTI
Consul3ng,
May
2012
55. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 55!
The “Social-Advisor” Era Has Begun To Take Shape – Are You
Ready?
Source:
Registered
Rep
and
WealthManagement.com
FACTS
&
STATS
IMPLICATIONS
Social
networking
usage
increased
10%+
in
2012
and
is
approaching
or
exceeding
50%
at
many
firms
Laggards
in
adop3ng
a
social
strategy
will
be
at
a
compe33ve
disadvantage
25%
of
advisors
acquired
clients
through
social
media
efforts
following
a
tradi3onal
first
contact
Its
impera3ve
that
firms
to
adopt
an
integrated
channel
strategy
Social
media
usage
among
advisors:
LinkedIn
84%,
Facebook
28%,
Twimer
16%
Each
social
network
has
a
specific
amributes
and
its
usage
should
be
clearly
defined
43%
of
advisors
do
not
use
social
media
for
business
purposes,
but
74%
are
interested
in
it
for
prospec3ng,
marke3ng
and
communica3ons
Companies
and
advisors
need
a
coordinated
strategy
and
training
to
develop
the
appropriate
social
skills
to
engage
prospects
and
customers
For
those
with
policies
in
place,
nearly
67%
of
firms
prohibit
the
use
of
Facebook,
YouTube
and
Twimer
for
business
purposes;
25%
prohibit
the
use
of
LinkedIn
There
is
a
large
gap
between
the
personal
usage
and
business
prohibi3on
of
social
media
needs
to
be
resolved
to
minimize
compliance
and
reputa3onal
risks
Among
advisors,
compliance
and
regulatory
concerns
are
considered
to
be
the
primary
challenge
when
using
social
media;
specific
areas
of
uncertainty
are
how
to
answer
ques3ons
and
permissibility
in
sharing
opinions
or
advice
with
clients
Coordina3on
needed
among
advisors
and
compliance
teams
to
understand
regula3ons.
Policies
need
to
outline
permissible
usage
of
social
media
by
advisors.
56. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 56!
Advisor Social Media Playbook – Building A Personal Brand
In A Socially Connected World
Build Your Social Media Profile!
² Ensure a LinkedIn profile articulates and highlights experience and expertise.
Recommendations and endorsements add credibility. !
² Create a Facebook profile that highlights a personal side, interests, include content
that will garner attention and sharing among your followers.!
² Use Twitter as a communication platform to connect with websites and other social
media platforms.!
!
Expand Your Circle Of Influence!
² Facebook, LinkedIn, and other social media platforms provide a window into personal
events/milestones that an advisor can connect to with relevant, targeted content. !
² LinkedIn and Facebook enables an advisor to scan a clients' network for potential
prospects. Engaging with one’s network provides exposure to contacts and potential
leads, but avoid overt selling tactics, take a consultative approach.!
Broadcast To Your Network And Their Connections!
² It’s important to publish useful, relevant information, research papers, etc. Sharing
this information across LinkedIn Groups, Facebook, email will expand reach. !
² Twitter is a good way to broadcast to your network and lead them to relevant
information.!
² Every client is a sphere of influence and social media is an efficient and effective
method to connect with them and their network.!
57. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 57!
Case Study: American Express
The Emergence Of The Social eCommerce Model
• American
Express
is
arguably
one
of
the
most
innova3ve
companies
to
generate
sales
and
engagement
from
the
integra3on
of
web,
mobile,
and
social
media.
58. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 58!
The Emergence Of Social eCommerce Model
"Go
Social"
Tool
for
Small
Business
Merchants
-‐
Launched
May
14,
2012
The
new
"Go
Social"
offer
tool
is
a
virtual
one-‐stop
shop
that
allows
American
Express
merchants
to:
² Create
and
manage
coupon-‐less
offers
into
digital
channels
such
as
Facebook
and
other
plaQorms.
² Track
offer
campaign
results
across
mul3ple
social
networks
and
loca3ons.
² Help
merchants
to
build
their
business
and
evaluate
their
social
offer
campaigns
with
detailed
reports
that
they
can
access
through
their
own
secure
dashboards.
² The
plaQorm
is
built
upon
American
Express'
Smart
Offer
API.
59. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 59!
The Emergence Of The Social eCommerce Model
“Link,
Like,
Love”
Facebook
Ini3a3ve
Launched
July
2011
² On
the
American
Express
Facebook
page,
cardmembers
can
link
their
cards
to
the
program
and
choose
their
favorite
deals.
² American
Express
will
send
statement
credits
to
cardmembers'
accounts
as
they
shop
online
or
in
stores,
without
the
need
to
pre-‐purchase
anything,
print
out
or
show
a
coupon
at
the
point
of
sale.
² Delivers
deals
and
offers
based
on
cardmember
Facebook
ac3vity,
pages
they
like
and
share,
as
well
as
the
ac3vi3es
of
Facebook
friends.
² When
the
related
transac3on
is
made
with
the
American
Express
card
within
a
specific
3me
period,
the
discount
is
credited
to
cardmember
account.
60. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 60!
The Emergence Of The Social eCommerce Model
“Sync,
Tweet,
Save”
Twimer
Ini3a3ve
–
Launched
March
2012
American
Express
uses
twimer
#hashtags
to
create
couponless
na3onal
merchant
offers
and
Cardmember
savings
using
its
smart
offer
API.
Cardmembers
can
sync
their
cards
with
Twimer,
tweet,
and
save
at
na3onal
merchant
partners
including
Best
Buy®,
McDonald’s,
Whole
Foods
Market,
Zappos.Com.
The
campaign
generated
over
US
$12.8MM
in
it’s
first
two
months.
61. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 61!
The Emergence Of The Social eCommerce Model
Extending
Twimer
Synch
with
“Pay
By
Tweets”
–
Launched
February
2013
² American
Express
has
integrated
payments
into
Twimer.
² Payments
are
made
by
twee3ng
a
purchase
hashtag,
and
retwee3ng
the
confirma3on
tweet
from
Amex
within
15
minutes
of
receiving
it.
The
product
will
then
be
shipped
to
the
account
billing
address
synced
with
Twimer,
and
payment
taken
from
your
synced
Amex
account.
² The
payment
service
is
ini3ally
limited
to
par3cipa3ng
merchants
and
products
for
for
a
limited
number
of
American
Express
Gi
Cards,
and
products
from
Amazon,
Sony,
Urban
Zen
and
Xbox
360.
The
$25
American
Express
Gi
Card
was
made
available
yesterday,
at
a
discounted
price
of
$15
and
the
hashtag
#BuyAmexGiCard25.
62. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 62!
Social Media Implications For Financial Services
² Banks
are
aware
of
the
prevalence
in
social
media
usage
and
are
slowly
adap3ng
it
as
a
customer
engagement
medium.
² Many
firms
are
using
social
media
as
a
listening
tool
to
bemer
understand
customer
complaints
and
address
customer
service
issues
directly.
² Social
Media
is
not
a
random
ac3vity,
firms
need
clear
business
objec3ves
for
what
they
want
to
achieve
from
social
media
ini3a3ves.
² Ensure
social
media
ac3vi3es
are
part
of
a
larger
customer
engagement
strategy;
cra
a
social
media
content
calendar
to
coincide
with
marke3ng
ac3vi3es.
² Communicate
with
customers
in
a
holis3c
manner
that
is
integrated
across
plaQorms
to
provide
a
consistent
message.
² Tailor
specific
social
media
efforts
appropriately
across
different
plaQorms
–
Twimer
is
different
than
Facebook.
² Invest
more
in
social
media
analy3cs,
monitoring,
and
social
intelligence
to
bemer
understand
customer
needs
and
trends.
63. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 63!
Drivers Of eBanking
eBanking
mPayments
Social
Media
Technology
Unbanked
• The
growth
in
eBanking
has
accelerated
over
the
past
five
years
largely
driven
by
technology
and
consumer
acceptance
digital
channels
64. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 64!
² High speed cellular and Wi-Fi network coverage have seen dramatic growth
across the globe – reaching a vast audience of consumers.!
² Mobile subscriptions surpassed the number of landlines in 2002 and is now is 3
times larger globally.!
² Smartphone sales continue to grow rapidly now accounting for a large share of
all mobile device shipments; approximately 5.9B people use mobile phones
globally!
² iPad/tablets have the fastest adoption rate in history – outstripping iPhone
adoption by over 300% and driving a sizable amount of purchases.!
² There are a number of disparate mobile platforms that have emerged and
companies are investing in multiple ones as they gauge which of these will
survive.!
² Video continues to make inroads in a number of financial service areas such as
customer service – the adoption will be slow but will become an important part
of the overall engagement model.!
Technology Has Been An Enabler In The Growth Of
mPayments, Social Media Platforms, And New Capabilities
65. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 65!
The Emergence Of The Mobile Web As The Dominant
Channel Of Choice
Social networking accounted for
of all page views on mobile phones in 2011!
Facebook mobile users have!
from 50MM in 2009 to 200MM in 2011!
There are mobile video
playbacks from YouTube every day!
Over 775k apps have been developed in the
past 3 years and downloaded more than 50B
times!
Nearly 30% of consumers conduct product
research on mobile devices !
As of December 2011 China had
internet users – world’s largest !
Twitter has over active users
sending over tweets a day!
86% of mobile internet users use their mobile
phone while watching TV !
90% of the largest retailers have a mobile site
or smartphone app!
66. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 66!
Technology Is Enabling Banks To Create Interactive, Seamless
Cross-Channel Experiences
Alipay
has
launched
a
new
payment
system
in
the
Beijing
subway
that
uses
sound
waves
to
connect
smartphones
with
vending
machines.
The
sound
wave
payment
system
was
introduced
with
the
Alipay
Wallet
mobile
app
in
January
and
uses
white
noise
(link
via
Google
Translate)
generated
by
a
smartphone
to
carry
digital
informa3on
to
another
device.
A
Canadian
bank
has
launched
a
‘personal
assistant
teller’—PAT—an
innova3ve
ATM
that
enables
customers
to
speak
‘face
to
face’
with
real
bank
assistants.
Live
streaming
connects
customers
via
the
ATM
to
on-‐screen
tellers
so
that
they
can
carry
out
a
wide
range
of
rou3ne
banking
ac3vi3es
such
as
making
deposits,
opening
an
account
or
arranging
a
loan.
Users
are
able
to
transact
business
by
exchanging
and
signing
documents
on
the
ATM’s
screen.
A
global
UK
based
bank
has
launched
an
innova3ve
online
consulta3on
service
for
its
premier
customers.
This
allows
them
to
access
the
Live
Connect
service
through
the
bank’s
website
gives
video
access
to
their
rela3onship
manager.
Customers
can
ask
ques3ons,
get
instant
financial
advice
on
products
and
markets.
• Financial
Service
companies
have
begun
to
merge
video
and
technology
into
financial
transac3ons
to
provide
convenience
and
usage.
SOURCE: Tech Crunch, Accenture
Select
Examples
67. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 67!
Global Content Grew 900%+ Between 2006 and 2012 to 2.4
Zettabytes
• Content
has
evolved
into
more
a
useful
form
–
it
is
increasingly
tagged,
labeled,
searchable,
shared.
• Content
crea3on
has
broadened
widely
across
all
age
groups,
video
and
photos
will
lead
the
way.
1
ZB
=
1
000
000
000
000
000
000
000
bytes
or
1
trillion
gigabytes
Source: KCPB, IDC, Wikipedia
68. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 68!
Approximately 71% Of Financial Service Companies Are
Planning Or Implementing/Piloting Big Data
• 71% of banking and financial firms believe that the use of insight and analytics creates a
competitive advantage, compared with 63% of cross-industry respondents. !
• Only 36% cited this as an advantage in 2010, representing a 97% increase in two years.!
Source:
IBM/Said
Business
School,
Analytics: The Real World Use of Big Data in Financial Services, 2012
24%
26%
47%
47%
28%
27%
Cross
Industry
Banking
/Fin
Services
Not
Started
Planned
Pilot/Implementa3on
69. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 69!
Data Sources Continue to Proliferate, Integration Will Become
A Primary Objective For Firms
88%
73%
59%
57%
43%
42%
42%
41%
41%
92%
81%
70%
65%
27%
19%
36%
47%
42%
Transac3ons
Log
Data
Events
Emails
Social
Media
Sensors
External
Feeds
RFID/POS
Data
Free
Form
Test
All
Banking
• Firms are challenged to integrate data across a broad set of platforms and sources.!
70. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 70!
Photos And Video Continue To Gain Momentum In Usage
• Over
500MM
photos
are
uploaded
and
shared
on
a
daily
basis
and
the
growth
rate
con3nues
remain
strong.
Source: KCPB,
71. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 71!
Video Growth Will Continue To Accelerate As It Becomes A
Primary Medium For Users
Source: KCPB, YouTube
• 100
hours
of
video
are
uploaded
to
YouTube
every
minute,
up
500%
from
the
20
hours
per
minute
in
2009.
Hours
of
video
uploaded
per
minute
on
YouTube
72. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 72!
Source: KPCB; Apple
iPad
vs.
iPhone
=
3x
Apple Has Sustained Exponential Growth With Each
Successive Product Launch
First 8 Quarters Cumulative Unit Shipments!
73. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 73!
• Personal
computers
con3nue
to
grow
at
a
slow
rate,
being
outpaced
by
very
high
adop3on
rates
for
smartphones
and
tablets.
• Experience
and
engagement
priori3es
for
companies
must
also
shi
to
these
devices
if
companies
want
to
stay
connected
to
their
customers
Source: Gartner, IDC, Strategy Analytics, BI Intelligence
iPad
vs.
iPhone
=
3x
Tablets And Smartphones Will Continue To Grow Exponentially
74. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 74!
Tablet Shipments Have Grown Exponentially And Now Out
Sell Desktop Their Inception Than PCs
Source:
KPCB;
Morgan
Stanley
Research,
Gartner
• In
3
years
tablets
have
achieved
a
level
of
adop3on
that
took
a
decade
for
smartphones.
• Tablets
have
opened
up
a
new
medium
with
rich
interac3ve
experiences
on
a
mobile
plaQorm.
75. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 75!
US Smartphone Ownership Continues to Rise As Does
Penetration Of Total New Mobile Device Sales
41.8%
45.6%
47.4%
51.0%
53.8%
Dec-‐11
Mar-‐12
Jun-‐12
Sep-‐12
Dec-‐12
%
Total
Market
U.S.
Smartphone
Penetra9on
125.9
million
Smartphone
users
+29%
YOY
59.5%
62.9%
62.1%
66.9%
72.2%
40.5%
37.1%
37.9%
33.1%
27.8%
11-‐Dec
12-‐Mar
12-‐Jun
12-‐Sep
Dec
%
Newly
Acquired
Devices
72%
of
All
Newly
Acquired
Devices
were
Smartphones
+12.7
percentage
points
Source: ComScore
76. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 76!
Tablets And eReaders Are Growing Rapidly And Have Become
A Third Screen For Consumers
• Tablets
will
play
an
increasingly
integral
role
for
digital
consumers
–
banks
and
retailers
will
need
to
adjust
their
strategy
and
experiences
specifically
for
them.
*Estimate Source: Pew Research; Independent Research
0%
10%
20%
30%
40%
50%
60%
2%
3%
4%
5%
6%
14%
16%
18%
29%
55%*
%
Ownership
US
Adults
With
A
Tablet
or
eReader
77. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 77!
The Emergence Of The US Mobile Only Household
• 60%
of
US
households
with
adults
aged
25
–
29
years
old
only
have
a
wireless
phone.
• 58%
of
all
adults
that
rent
do
not
have
a
landline.
Source: Gigacom; CDC/NCHS
78. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 78!
Web Traffic From Mobile Devices Is Growing At A 150% Rate
Source: KPCB; StatCounter Global Stats, May 2013
79. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 79!
Smartphone Usage Is Repetitive And Growing In Activities
Source:
KPCB
• Frequency
in
usage
of
mobile
devices
is
growing
across
an
increasing
number
of
ac3vi3es.
• Messaging
and
tradi3onal
calling
are
the
top
ac3vi3es,
social
media
is
gaining
trac3on.
23
22
18
13
12
9
8
8
6
5
3
3
14
Messaging
Voice
Call
Checking
Time
Music
Gaming
Social
Media
Camera
Alarm
News
&
Alerts
Calendar
Web
Search
Other
#
of
Times
Typical
User
Checks
Phone
per
Day
80. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 80!
Smartphone Usage Growth Rates
Top 10 Smartphone Usage Categories!
% year-over-year growth, December 2012!
Source: ComScore MobiLens, December 2012
45.2%
44.4%
43.5%
42.9%
41.2%
40.9%
40.7%
40.5%
40.1%
40.0%
Instant
Messaging
Social
Networking
with
Checkin-‐In
Insurance
Service
Electronic
Payments
digital
Books/Magazines
Online
Retail
Photo/Video
Sharing
Home/Lifestyle
Adult
entertainment
Da3ng
Services
81. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 81!
Smartphones Are An Integral Part Of The Retail Experience
42.5%
34.9%
32.7%
30.4%
22.4%
18.5%
18.1%
15.4%
10.2%
5.6%
Took
Picture
of
a
Product
Texted
or
Called
Friends/Family
About
a
Sent
Picture
of
Product
to
Family/Friends
Scanned
a
Product
Barcode
Compared
Product
Prices
Found
Coupons
or
Deals
Found
Store
Loca3on
Researched
Product
Features
Checked
Product
Availability
Purchased
Goods
or
Services
(Online)
%
Performed
Shopping
Ac9vity
in
Store
with
Smartphone
Ac9vi9es
Performed
in
Retail
Store
with
Smartphone
82. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 82!
98%
89%
79%
74%
64%
At
Home
On
The
Go
Shopping
At
Work
Commu3ng
Mobile Consumer Behavior
• Mobile
devices
have
become
indispensible
part
of
our
lives.
Over 775k apps have been developed in the past 3
years and downloaded more than 50B times!
Where
People
Use
Mobile
Devices
83. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 83!
Smartphones Play A Prominent Role In Showrooming,
While Tablets Are Driving Purchases
39%
39%
38%
38%
33%
30%
21%
23%
24%
19%
34%
22%
19%
21%
Researched
Product
Features
Compared
Product
Prices
Purchased
goods
or
services
Online
Found
Store
Loca3on
Found
Coupons
or
Deals
Checked
Product
Availability
Made
Shopping
Lists
Tablet
Smartphone
Source: comScore MobiLens, December 2012
• Tablet
owners
are
twice
as
likely
to
purchase
items
at
38%
than
smartphone
owners
at
19%.
84. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 84!
Over Half Of Users Use Tablets While Watching TV; Multi-
tasking Across Devices Continues To Grow
Source:
ComScore
• Tablets
have
mass
appeal
and
have
become
an
integral
part
of
our
rou3nes
–
we
use
them
for
many
ac3vi3es
especially
when
watching
TV
53%
52%
30%
24%
13%
12%
3%
3%
Accessed
Social
Networking
Played
a
Video
Game
Shopped
Online
Read
a
Book
Read
a
newspaper
Read
a
Magaine
Other
(Please
Specify)
Did
Not
Do
Any
Ac3vi3es
TV
Watcher
Tablet
Ac9vity
Not
Related
44%
Related
Ac9vi9es
56%
Used
Tablet
While
Watching
TV
Yes
53%
No
47%
85. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 85!
Source:
ComScore
Apps Dominate in Most Categories
US Top Smartphone Properties, % Share of Time Spent by Access Method
Directories/Resources
Lifestyles
News/Informa3on
Portals
Retail
Business/Finance
Games
Entertainment
Services
Social
Media
19%
49%
64%
72%
75%
76%
94%
95%
96%
97%
81%
51%
36%
28%
25%
24%
60%
50%
40%
30%
App
Browser
86. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 86!
Three Core Types Of mPayments Have Emerged
mCommerce
Mobile
Web
Browser
(online
wallets,
web
ecommerce)
mPayments
Uses
contactless,
mobile
capabili3es
mWallets
Virtual
Wallet
How
It
Works
Types
1. Add
items
to
Cart
2. Fill
out
informa3on
3. Purchase
and
confirma3on
1. Add
items
to
Cart
2. Click
to
buy
3. Purchase
and
confirma3on
1. Funds
loaded
on
device
e.g.
mobile
phone
2. Scan
barcode
3. Purchase
made,
new
account
balance
displayed
1. Credit
card
info
stored
on
phone
2. Enter
PIN
to
purchase
3. Tap
your
phone
to
POS
,
authen3ca3on,
approval
Or
1. Money
loaded
into
account
2. Purchase
made
via
SMS
3. Purchase
and
confirma3on
to
merchant
Or
• Availability
for
specific
mPayment
type
will
vary
based
on
cultural
acceptance,
technology,
and
financial
provider
access.
87. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 87!
Starbucks Is A Retailing Pioneer In The mPayments Space
Starbucks Card Mobile App!
² Mobile bar codes that are delivered to the app and
scanned at retail store.!
² Weekly, Starbucks is seeing close to 4 million
mobile payment transactions, up from 2 million
near the end of 2012. Mobile now accounts for
approximately 10% of Starbuck’s total U.S. sales.!
² The company also reports that My Starbucks
Rewards is seeing similar growth rates outside the
U.S. in countries such as China, Korea and
Canada.!
² The app also includes a store locator and is
integrated into its rewards program and
promotions.!
² Starbucks accounted for over 50% of the $500
million in mobile wallet spend in 2012.!
• Mobile
ini3a3ves
allow
retailers
to
monitor
and
analyze
purchase
pamerns,
providing
new
insights
to
customer
behavior.
• The
ability
to
create
highly
personalized
experiences
will
con3nue
to
drive
retailers
entry
into
the
mobile
space.
88. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 88!
² Over
the
past
12
months,
25%
of
PayPal
account
holders
made
at
least
one
purchase
through
mobile
² The
net
total
payment
volume
through
PayPal
during
Q1
totaled
$41
billion,
up
21%
and
was
driven
by
consumer
and
merchant
use
of
PayPal
both
on
and
off
eBay
² In
the
first
quarter,
PayPal
gained
five
million
ac3ve
registered
accounts,
ending
the
quarter
with
128
million
ac3ve
users,
up
16%
² During
the
first
quarter
the
iPad
version
of
PayPal
Here
–
a
mobile
payment
solu3on
for
small
businesses
–
was
launched
in
the
U.S.
² PayPal
Here
also
became
available
for
sale
at
more
than
2,700
SoBank
loca3ons
in
Japan
while
the
chip
and
PIN
version
was
announced
for
roll
out
this
summer
in
Britain
² PayPal’s
offline
ini3a3ves
are
now
live
in
almost
20,000
major
retail
loca3ons
in
the
U.S.
² Log
In
With
PayPal
allows
a
user
to
sign
up
on
a
retailers
site
with
a
PayPal
account
which
would
include
all
financial,
shipping
and
billing
informa3on,
as
well
as
purchase
history
–
and
has
now
been
extended
to
mobile
sites
PayPal Has Transformed Into A Global, Multichannel
Payment Company With Mobile Leading Strong Growth
89. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 89!
PayPal Has Aggressively Forged Partnerships With Retailers
And Point Of Sale Developers
² First mobile payment partner, Home Depot, rolled out to
2,000 locations. Customers make purchases with their
PayPal accounts by typing in their mobile phone number
and PIN. Customer receives an electronic receipt on their
mobile device after making a purchase.!
² May 2012 announced additional 15 retail partners some of
which include: Abercrombie & Fitch, Barnes & Noble, Foot
Locker, JC Penney, Office Depot, and Toys "R" Us.!
² Redesigned website has cross-sell space for promoting
mobile payments. The site is also designed to be touch-
friendly for use with tablets and smartphones. !
² Signed deals with point of sale systems developers and
point of sale terminal manufacturers. These partnerships
give PayPal access to over 40 million payment terminals
across the world.!
² PayPal is also testing a new app in Britain that enables
users to make purchases via a unique bar code linked to
their account.!
² Launched a joint venture in Japan and has plans to enter
India, China and other global markets.!
PayPal Here
• PayPal
is
quickly
becoming
a
formidable
player
in
the
payments
industry
and
mobile
is
a
major
component
of
that
strategy
Source:
Mobileburn,
TechCrunch
90. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 90!
Several Different mPayment Models Have Emerged And Are
Competing To Gain Global Acceptance
Payment
Models
CONTACTLESS
NFC,
RFID,
FeliCa
MOBILE
APPS
Internet
SMS
Text
Messaging
WEB
Mobile
Browser
USSD
Similar
to
SMS
• There
has
been
a
prolifera3on
in
proprietary
mPayment
offerings
that
vary
in
func3onality
and
standards.
91. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 91!
NFC Estimates - Key Statistics and Figures
² Current
barriers
to
growth
include
availability
of
NFC
mobile
phones
and
POS
contactless
readers
but
both
are
expected
to
see
strong
growth
entering
2016.
² NFC
payments
accounted
for
2%
of
total
transac3on
value
in
2013
and
will
grow
to
5%
of
the
total
transac3on
value
in
2017.
² According
to
ABI
Research,
a
total
of
125
million
NFC
phones
were
shipped
in
2012
and
500
million
NFC
devices
will
be
in
use
in
2014.
This
number
will
grow
to
over
800
million
units
by
2016.
² Between
2012
and
2017
NFC-‐enabled
phones
will
increase
at
a
65%
CAGR
to
2.1bn
units
and
will
reach
32%
of
all
mobile
devices
by
2017.
² 47
million
Japanese
have
adopted
tap-‐and-‐go
phones
in
three
years
–
making
it
one
of
the
fastest
roll
outs
of
electronic
products
driven
by
a
broad
set
of
usage
capabili3es.
² There
will
be
169
million
users
of
mobile
contactless
payment
in
China
in
2013.
Total
number
of
mPayment
users
will
be
410
million,
making
China
the
world’s
largest
mPayments
market.
Source:
Berg
Insight,
ABI
Research,
Mobile
Commerce
Daily;
Gartner
• Although
expert’s
opinions
vary,
all
agree
that
NFC
mPayments
will
become
a
major
source
of
payment
transac3ons.
92. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 92!
FeliCa Products and Applications Are A Glimpse Into The
Future Of Mobile Contactless Functionality
Source:
Wikipedia
and
NitroSapient
² The Bank of Tokyo-Mitsubishi UFJ: ”Super IC Card” !
The “Super IC Card” rolled out by the Bank of Tokyo-
Mitsubishi UFJ is a dual-interface (contact and contactless),
3-in-l IC card designed for security, flexibility and customer
convenience. Multi-functional with prepaid (“Edy” e-money),
debit (cash card) and charge (credit card) payments
features.!
!
² Wallet Phones !
FeliCa compatible wallet phones, referred to as “Osaifu-
Keitai” and marketed by NTT DoCoMo, KDDI and Softbank
Mobile, are used increasingly in Japan for a wide variety of
applications including e-money, credit cards, payments.
Additional companies are adopting usage of FeliCa based
payment products.!
² Non-Financial Applications!
e-tickets, membership IDs, airline tickets, airport check in,
entertainment, loyalty programs, reward membership, PC/
online encryption, home security. New functionality is
continuously being added to the FeliCa platform!
93. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 93!
FeliCa Functionality Has Become Ubiquitous In Japan And
Is Spreading Globally
• 50%
of
Japanese
mobile
users
have
a
FeliCa
phone
and
20%
of
users
have
used
a
mobile
wallet
to
make
a
purchase
Mobile.
• FeliCa
is
more
than
a
mobile
payment
service,
it
provides
a
wide
range
of
user
needs
including
the
use
as
a
secure
ID.
Source:
Wikipedia,
SONY,
Smartnfc
Boarding
Pass
Consumer
Electronics
Transit
Ticket
IC
Card
Vending
Machine
Access
Control
Internet
Credit
Service
Retailers
ID
Card
eTicket
94. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 94!
mPayment Platform Summary
² Although mPayments have seen significant growth, the market in terms
of technology, standards, and payment providers vary widely by market!
² The key players in the space are banks, financial service companies
(e.g. credit card companies, telecoms, specialist web payment
companies, online service providers, retailers/merchants, and
technology companies.)!
² Companies have created multiple partnerships/alliances and networks
as they test and promote these platforms !
² Although the market is nascent it is rapidly maturing and there will be
an emergence of a few dominant players and platforms that will led to
a few global platforms.!
² It is likely that multiple technologies will co-exist on mobile devices and
cards which are being pushed by giants such as VISA and FeliCa!
95. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 95!
Drivers Of eBanking
eBanking
mPayments
Social
Media
Technology
Unbanked
• The
growth
in
eBanking
has
accelerated
over
the
past
five
years
largely
driven
by
technology
and
consumer
acceptance
digital
channels.
96. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 96!
² There
are
over
2.5B
unbanked
people
globally,
many
of
which
are
in
Africa,
Asia,
and
La3n
America.
² Because
most
of
the
unbanked
currently
own
a
mobile
phone
they
are
readily
adop3ng
payment
op3ons
based
on
mobile
ownership
and
distribu3on.
² Mobile
payments
are
bringing
disparate
players
together
in
collabora3on
to
provide
new
payment
op3ons
to
the
unbanked.
² The
majority
of
mobile
payments
are
focused
on
retail
and
person-‐to-‐person
(P2P)
payments.
² The
ability
to
enhance
the
unbanked
regions
will
vastly
improve
the
flow
of
funds
and
ul3mately
spur
economic
growth
that
would
otherwise
be
difficult
to
obtain.
² Consumers
in
Africa,
the
Middle
East,
and
India
rely
on
telecoms
including
Vodafone
and
MTN
to
provide
mobile
money
op3ons.
Source: Mobile Banking News
The World’s Unbanked Are Rapidly Adopting mPayments,
Banks Will Face Stiff Competition To Win Marketshare
97. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 97!
Source: Demirguc-Kunt and Klapper 2012
Many Parts Of The World Have A Large Percentage Of The
Population That Is Unbanked
• mPayments
will
provide
access
to
a
more
efficient
and
lower
cost
payment
system
fueling
new
economic
prosperity
for
the
world’s
unbanked.
89%
55%
45%
39%
33%
24%
18%
11%
45%
55%
61%
67%
76%
82%
High
Income
Economies
East
Asia
&
Pacific
Europe
&
Central
Asia
La3n
America
&
Caribbean
South
Asia
Sub-‐Saharan
Africa
Middle
East
&
North
Africa
Unbanked
Banked
98. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 98!
Source: Hoohan, World Bank; McKinsey; Federal Reserve Board Survey 2011
Unbanked Adults Who Do Not Use Formal Financial Services
² 2.5
billion
adults
do
not
use
formal
financial
services
to
save
or
borrow.
² Of
the
1.2
billion
adults
who
use
formal
financial
services
in
Africa,
Asia,
and
the
Middle
East,
at
least
two-‐thirds,
a
limle
more
than
800
million,
live
on
less
than
$5
per
day.
² 8.2%
of
US
households
(10
million)
are
unbanked.
20.1%
of
US
households
(24
million)
are
under
banked.
• Among
the
90%
of
under
banked
consumers
with
mobile
phones,
49%
had
used
mobile
banking
type
services
in
2012,
up
from
29%
in
2011
• The
unbanked
are
rapidly
adop3ng
payment
services
from
non-‐banks,
as
their
affluence
grows
they
will
be
less
likely
to
use
Banks
for
tradi3onal
products
2,455
876
60
136
193
250
326
612
Total
High
Income
OECD
Arab
States
Central
Asia/Eastern
La3n
America
Sub-‐Saran
Africa
South
Asia
East
Asia
Unbanked
Popula3on
By
Region
(MM)
99. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 99!
India Is The World’s Second Most Populous Nation And Has
Over 450MM Unbanked People
• In
a
country
where
cash
is
used
in
65%
of
retail
transac3ons
and
mobile
phones
are
common,
mPayments
are
poised
to
grow.
India
Facts
&
Figures
² Mobile
phone
connec3ons
outnumber
bank
accounts
by
more
than
a
factor
of
three:
893MM
mobile
phone
subscribers
and
250MM
bank
accounts.
² The
Na3onal
Payment
Council
of
India
(NPCI)
launched
the
Interbank
Mobile
Payment
Service
(IMPS).
IMPS
allows
a
person
to
pay/remit
money
to
a
merchant
or
an
individual
in
real-‐3me
using
a
mobile
phone
number
and
a
mobile
phone
iden3fier.
² India's
leading
m-‐commerce
player,
ngpay,
has
over
1.5
million
registered
users
who
can
purchase
products
through
their
mobile
phones.
² Western
Union
has
announced
that
State
Bank
of
India
(SBI)
bank
accountholders
will
be
able
to
receive
cross-‐border
money
transfers
using
their
mobile
phones.
100. © 2013 Blue Panda Interactive. Proprietary And Confidential.! 100!
Unbanked Usage of SMS And USSD Has Grown Rapidly in
Certain Regions And Will Continue To Grow Globally
• Consumers
in
Africa,
the
Middle
East,
and
India
rely
on
telecoms
including
Vodafone
and
MTN
to
provide
mobile
money
op3ons.
Kenya
M-‐Pesa
Facts
&
Figures
² M-‐Pesa,
Swahili
for
money
is
a
mobile-‐phone
based
money
transfer
and
microfinancing
service
for
Safaricom
and
Vodacom
launched
in
2007.
² By
2011
68%
of
adults
use
mobile
money;
average
transac3on
size
is
$30
² M-‐PESA
now
has
10.5
million
ac3ve
users.
² There
are
65.5k
M-‐PESA
agents.
26k
M-‐PESA
agents
were
added
in
the
last
financial
year.
² Users
give
cash
to
agent,
money
is
loaded
onto
account,
payment
made
via
SMS,
confirm
given
to
merchant
via
SMS
² M-‐PESA
now
Contributes
18%
of
Safaricom’s
total
revenue;
revenue
grew
by
29.5%
to
21.84
billion.
² Kshs
522bn
was
transacted
between
customers
within
M-‐PESA,
Kshs
444bn
was
deposited,
Kshs
390bn
was
withdrawn
from
M-‐PESA
via
agent.