Recommandé
Contenu connexe
Similaire à Logistics management 3
Similaire à Logistics management 3 (20)
Plus de jillmitchell8778
Plus de jillmitchell8778 (20)
Dernier
Dernier (20)
Logistics management 3
- 2. Wholesalers Duties? - Take ownership of goods where agents do not - Storage - Reduce physical contact cost between producer and consumer i.e. customer service costs - Could take on marketing responsibilities
- 3. Retailers NB role in distribution of products - Strong personal relationship with customer - Hold several brands and products - Offer credit to consumers - P&S promoted & merchandised - Sets final price … well, not always - Brand name
- 4. Agents Secure order for producer and takes commission. No title of goods. “Stockist agent” could hold consignment stock. Difficult to keep control due to distances.
- 5. Traditional distribution chain Importer Producer Wholesaler Retailer Consumer Manufacturer Supplier
- 6. Only one retailer Importer Producer Wholesaler Retailer Consumer Manufacturer Supplier
- 7. Two retailers Manufacturer Retailer Retailer Consumer
- 8. International distribution channel Overseas franchisor Local (Coke USA) manufacturer (Amalgamated Bottling Industries) Local wholesaler (Makro) Local retailer (corner café) Consumer
- 9. Planning an international distribution system SA producer/ manufacturer/ supplier SA intermediary: -International trading company -Export merchant -Agent - Resident buyers - Allied manufacturers - Export management company - Export commission house Indirect exporting D Direct exporting Foreign intermediary: Direct investment: -Merchants Transfer of -Sales subsidiary - Agents expertise or ideas: - Manufacturing - Importers -Licensing subsidiary Strategic alliances - Wholesaler - Joint ventures - Franchising - Foreign branch - Retailer - Industrial distributor - Contracting subsidiary Foreign markets and customers
- 10. The distribution channel for industrial materials Trading company User Wholesaler User Manufacturer Wholesaler User Sales company Dealer User Wholesaler Distributor User
- 11. Intermediaries involved in the industrial distribution of food products Consumables Agricultural Food service goods commodities manufacturers providers Restaurants Retail food Consumer chains Supermarkets Food Wholesale/ Processors producers Distributors
- 12. The flow of industrial products in the distribution of food products Chemicals/ Packaging Farmers materials Ingredient processers Food and packaged Grocery wholesaler goods processers Food service distributor Supermarket Take-away Restaurant outlet Eat food at home Eat food @ Take- restaurant or food outlet away
- 13. The typical distribution channel Choice depends on target market, marketing objectives and the nature of the product
- 14. The distribution channel for services
- 15. Four distinguishing characteristics of services Intangibility Inseparability of production and consumption Perishability Heterogeneity
- 16. The service act Nature of the product People Things Tangible actions Directed at the body Goods and physical possessions Intangible actions Directed at the mind Intangible assets
- 17. The service act Nature of the product People Things Tangible actions Directed at the body Goods and physical possessions Intangible actions Directed at the mind Intangible assets
- 18. The service act Nature of the product People Things Tangible actions Directed at the body Goods and physical possessions Intangible actions Directed at the mind Intangible assets
- 19. The service act Nature of the product People Things Tangible actions Directed at the body Goods and physical possessions Intangible actions Directed at the mind Intangible assets
- 20. The service act Nature of the product People Things Tangible actions Directed at the body Goods and physical possessions Intangible actions Directed at the mind Intangible assets
- 21. Method of service delivery Availability of service outlets Nature of interaction Single site Multiple set sites between C and service organisation C goes to service organisation Service organisation goes to c C and service organisation transact at arm’s length i.e. mail or electornic communication
- 22. Method of service delivery Availability of service outlets Nature of interaction Single site Multiple set sites between C and service organisation C goes to service organisation Service organisation goes to c C and service organisation transact at arm’s length i.e. mail or electornic communication
- 23. Method of service delivery Availability of service outlets Nature of interaction Single site Multiple set sites between C and service organisation C goes to service organisation Service organisation goes to c C and service organisation transact at arm’s length i.e. mail or electornic communication
- 29. Method of service delivery Availability of service outlets Nature of interaction Single site Multiple set sites between C and service organisation C goes to service organisation Service organisation goes to c C and service organisation transact at arm’s length i.e. mail or electornic communication
- 30. Method of service delivery Availability of service outlets Nature of interaction Single site Multiple set sites between C and service organisation C goes to service organisation Service organisation goes to C C and service organisation transact at arm’s length i.e. mail or electornic communication
- 31. Method of service delivery Availability of service outlets Nature of interaction Single site Multiple set sites between C and service organisation C goes to service organisation Service organisation goes to c C and service organisation transact at arm’s length i.e. mail or electornic communication
- 32. Method of service delivery Availability of service outlets Nature of interaction Single site Multiple set sites between C and service organisation C goes to service organisation Service organisation goes to c C and service organisation transact at arm’s length i.e. mail or electornic communication
- 33. Method of service delivery Availability of service outlets Nature of interaction Single site Multiple set sites between C and service organisation C goes to service organisation Service organisation goes to c C and service organisation transact at arm’s length i.e. mail or electornic communication
- 34. Guidelines for designing service channels Distribution alternatives and strategies - At airline’s own outlet - Telephone directly from airline - Telephone from travel agent Airline tickets - Internet - Delivery to C Seek physical manifestation of services - Direct classroom contact - Televised lecturers - Web-based training Education - Combining contact with a distance-learning approach - CDR/ course website
- 35. Guidelines for designing service channels Distribution alternatives and strategies - Travelling bus - Mail-order books Library services - Interlibrary loans - Web-based access to periodicals and journals Develop alternative contacts - Personal banker coming to your office Bank - Internet banking - Purchase cell phone air time @ ATM
- 36. Guidelines for designing service channels Distribution alternatives and strategies - Repair my fridge at my home Repairs - Handyman services at my home Develop logistics channels where none existed before - Collect clothing to be dry-cleaned - Inthebag.co.za Collection and - Buying executive wardrobe and personal items delivery from office via telephone, catalogue or selecting from samples brought to office